The passion principle

Do you tell people you are passionate about PR? Journalism? Communications? Media?

It's one of the most overused words in job applications, CVs and interviews. But does telling an employer you're passionate about something actually mean anything?

In this episode I chat to Sarolta Acs, a Budapest-based PR professional, educator and mentor who has worked on international campaigns for brands including Samsung, Starbucks, Pepsi and Schweppes. We share a frustration with the word 'passion' and explore why candidates need to stop making claims about their enthusiasm and instead start demonstrating their skills, knowledge and experience.

Sarolta also explains how her PR CAMP (Career Accelerator Mentor Program) helps aspiring PR professionals bridge the gap between university and the workplace, using an agency-style simulation to develop practical skills and confidence.

About The Media Mentor

I have helped hundreds of people like Katya navigate their careers in journalism, radio, podcasting, broadcasting and communications. This is is done through one-to-one sessions, including CV reviews, application and cover letter advice, interview preparation and wider career mentoring.

You can book via the website.

There are also 6 pages of media jobs to browse and a WhatsApp channel for alerts.

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More details about The Media Mentor can be found here.

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