Deborah Hayek 'An expert guide to Corporate Foresight'

This episode of The New Abnormal podcast features Deborah Hayek, who leads Foresight & Innovation at Servus Credit Union, in Canada.

She brings over a decade of experience integrating strategic foresight into business strategy within major financial institutions. Previously, at the forefront of Manulife's Global Innovation team, Deborah served as Head of Strategic Foresight, driving foresight initiatives across business lines and shaping innovation strategy through macro trend analysis and immersive engagement tools. Prior to that, she built and led the future-focused R&D team within Desjardins’s Innovation Lab.

In parallel, Deborah designs and teaches executive education at HEC Montréal, equipping senior leaders with the methods and mindset to navigate uncertainty and seize future opportunities. Through bilingual instruction, she aims to make strategic foresight both practical and accessible to leaders shaping tomorrow’s economy.

She discusses all of the above in our discussion, which I hope you find as interesting as I did. And you can read her newsletter on corporate foresight 'The Sparkline' on Substack...