When the Cost is Higher Than the Price
Shownotes
Same product. Same store. A different price—just for you? Lindsay Owens, author of Gouged: The End of a Fair Price—and What That Means for Your Wallet, explores how companies use algorithms and personal data to figure out what we’ll tolerate paying. But a tilted marketplace isn’t one consumers have to accept. Marta Tellado, president and CEO of Consumer Reports and author of Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace, makes the case that privacy, safety, and fair treatment aren’t perks—they’re rights. Together, their ideas raise a timely question: What would it take to make the marketplace work for us again?
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