Why Don't They Believe You?

Every day you make claims — in meetings, in email, on LinkedIn — but how do you know if anyone actually believes what you say? Henna Pryor calls this the Verification Era, and in The Signal Gap she shows how to close the distance between what you mean and what people actually believe, starting with naming the doubt in the room before anyone else does. Then, from 2021, Suneel Gupta's Backable questions why some people get a yes and others, just as talented, get a shrug — and what actually makes someone willing to take a chance on you. Two books on being believed.

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