The key to being "discoverable," a podcast sponsored by Hunter
Shownotes
GEO is changing the role of PR as consumers increasingly turn to AI for answers and recommendations. The way brands think about visibility, influence and reputation needs to evolve in kind. During this conversation with PRWeek, Michael Lamp, chief digital and transformation officer at Hunter, offers equal parts education and inspiration that will help all brands meet the moment, including the introduction of his agency’s Hi5 framework that is helping clients navigate AI-powered search and discovery. Also mixed in throughout this podcast are comments about human skills that AI will never replace, the creative possibilities that AI will actually unlock and the manner in which AI is redefining clients’ expectations of agencies.
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