Customers, Not An Audience

You can have ten thousand people watching and still not make rent. Conflating attention with income and success is an easy trap to fall into, but it's one that will keep you from reaching your full potential. This week I pull apart the difference between the people who clap for you and the people who actually pay you, why your brain is wired to chase the wrong one, and how to rebuild your entire operation around buyers instead of spectators. An audience makes you feel famous, but customers will set you free.