The Cost Of Lying Online

You're a liar! At least a little bit, and at least on occasion. The fantasy economy requires a dozen forms of untruths, bent realities and lies by omission, be it to maintain the illusion for a fan, to protect our own boundaries, as a marketing tactic, or even for physical safety. In this episode, I get into the actual neuroscience and psychology of what this might cost: why lying gets easier the more you do it, what sustained performance does to your sense of self over time, and whether the threshold for honesty in your personal life changes when deception is part of your day job. Research-backed, ruthlessly honest, and something I've never heard anyone else discuss.