Ep. 53 - In Conversation with Benjamin Arabov
Shownotes
From the Five Time Zone to the Astronomia and Bugatti, Jacob & Co. has evolved considerably over the past 20 years. On the latest episode of the SJX Podcast, SJX speaks with Benjamin Arabov about the family-owned brand’s transformation and the mechanical ingenuity sometimes obscured by its celebrity clientele and gem-set watches.
The conversation explores how ideas become watches, why smaller cases have opened the door to new collectors, and what makes partnerships with Bugatti and The Godfather work.
We also discuss the origins of the brand’s celebrity following, the continued importance of retail partners, and Benjamin’s approach to building a business that can outlast its founder while preserving his creative ambition.
Show notes:
- 00:20: Family ownership and the evolution of Jacob & Co.
- 02:44: Finding a niche in unusual complications
- 04:20: Product development and the push for smaller watches
- 07:15: The evolution of the client base
- 08:20: Partnerships (Bugatti, Godfather, etc.)
- 12:07: The Five Time Zone and the origins of the celebrity following
- 15:03: The next generation, long-term direction, and retail partnerships
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