Everybody wants to be Ellie Ellis

How did a 16-year-old girl with no prior online presence manage to gain more than 700k TikTok followers within a week of her first post? On this episode, we discuss the theories behind Ellie Ellis' unlikely explosion, ask whether her multimillion-view debut video could have gone viral organically, and consider how platforms profit from the aspirational lottery underpinning their algorithms.

Also this week, a growing number of influencers in Bali have been panic-posting as a specialised taskforce ramps up its crackdown against those working illegally there. Matt and Marianna explain how the island paradise became a hotspot for digital nomads, and why the lifestyle they are selling isn't entirely transparent. And, we get the perspective of Alita, an Indonesian content creator who decided to leave.

Plus - Clavicular defends his latest flex from the ick allegations.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Ben Andrews. The editor is Justine Lang. The senior news editor is Sam Bonham.

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