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Total Retail Talks
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Total Retail Talks

NeuWhy Bob’s Discount Furniture is Betting on Creator-Led Content09.11.2026 · 22 Min.
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533
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9. Nov. 2026

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Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

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  1. Why Bob’s Discount Furniture is Betting on Creator-Led Content

    22 Min.

    In episode 520 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Stephen Nesle, chief marketing officer at Bob's Discount Furniture, one of the nation’s fastest-growing furniture brands with more …

    Shownotes
    In episode 520 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Stephen Nesle, chief marketing officer at Bob's Discount Furniture, one of the nation’s fastest-growing furniture brands with more than 200 showrooms across the United States. Nesle discusses why he believes entertainment and creator-led content deserves investment right now (1:35), including what the Bob's team…
  2. Claire's Chief Merchant on Reimagining Girlhood for a New Generation

    16 Min.

    In episode 519 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jillian Cueff, chief merchandising officer at Claire's, a global specialty retailer known for tween and teen fashion accessories …

    Shownotes
    In episode 519 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jillian Cueff, chief merchandising officer at Claire's, a global specialty retailer known for tween and teen fashion accessories, costume jewelry, and iconic ear-piercing services. Listen in as Cueff shares how she's implemented her own vision for the brand's merchandising organization (1:25) and how Claire's…
  3. BRUCE BOLT's Performance-Driven Approach Fuels its Market Expansion

    23 Min.

    In episode 518 of Total Retail Talks, Editor-In-Chief Joe Keenan Interviews Bear Mayer, founder and CEO of BRUCE BOLT, a family-owned sports equipment brand based in Austin, Texas. Mayer looks back on his …

    Shownotes
    In episode 518 of Total Retail Talks, Editor-In-Chief Joe Keenan Interviews Bear Mayer, founder and CEO of BRUCE BOLT, a family-owned sports equipment brand based in Austin, Texas. Mayer looks back on his entrepreneurial beginnings, touching on the valuable business lessons his father imparted on him (00:55). He discusses the rapid growth of BRUCE BOLT…
  4. Build-A-Bear Workshop's CEO on Balancing Tradition With Reinvention

    21 Min.

    In this episode of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Hurt, president and CEO of Build-A-Bear Workshop, a beloved multigenerational brand focused on its mission to "add a little …

    Shownotes
    In this episode of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Hurt, president and CEO of Build-A-Bear Workshop, a beloved multigenerational brand focused on its mission to "add a little more heart to life," known for its stuffed animals. Hurt discusses his career start at Polo Ralph Lauren and American Eagle Outfitters, and the…
  5. How Organic Apparel Brand Pact is Navigating the International E-Commerce Market

    25 Min.

    In episode 516 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Drew Cook, president of organic, sustainable apparel brand Pact, and Matthew Merrilees, CEO, North America at global e-commerce …

    Shownotes
    In episode 516 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Drew Cook, president of organic, sustainable apparel brand Pact, and Matthew Merrilees, CEO, North America at global e-commerce platform Global-e. Cook delves into the challenges of maintaining a successful international business amidst rising tariffs (3:36), while Merrilees discusses the common mistakes made amongst brands…
  6. How Bookshop.org is Helping Independent Bookstores Compete in the Age of Amazon

    22 Min.

    In episode 515 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Andy Hunter, founder and CEO of Bookshop.org, a certified B Corp online book retailer supporting independent bookstores. Listen in as …

    Shownotes
    In episode 515 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Andy Hunter, founder and CEO of Bookshop.org, a certified B Corp online book retailer supporting independent bookstores. Listen in as Hunter explains the book retailer's mission and revenue-sharing marketplace model (0:47), his career journey that led to launching Bookshop.org (2:40), and what's driven its…
  7. Nicotine Brand ALP's DTC Journey to Success

    22 Min.

    In episode 514 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lorenzo De Plano, co-founder and CEO of ALP, the leading direct-to-consumer (DTC) nicotine pouch brand, valued at over $1 billion …

    Shownotes
    In episode 514 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lorenzo De Plano, co-founder and CEO of ALP, the leading direct-to-consumer (DTC) nicotine pouch brand, valued at over $1 billion. Listen in as De Plano discusses the genesis and growth of the company (2:15), why launching DTC first provided a sandbox to test and…
  8. James Avery Artisan Jewelry Brings a Handcrafted Approach to Store Design

    21 Min.

    In episode 513 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jim Corso, director of real estate at James Avery Artisan Jewelry, a Texas-based vertically integrated, family-owned company offering …

    Shownotes
    In episode 513 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jim Corso, director of real estate at James Avery Artisan Jewelry, a Texas-based vertically integrated, family-owned company offering finely crafted jewelry designs for men and women. Listen in as Corso provides an overview of the jewelry brand and his role (0:55), the catalyst for…
  9. Hint's Refreshed Positioning Taps Into Hydration as a Cultural Movement

    19 Min.

    In episode 512, Total Retail Editor-in-Chief Joe Keenan interviews Allison Cullman, senior vice president of marketing at Hint, one of the largest unsweetened flavored water brands in the U.S. Listen in as …

    Shownotes
    In episode 512, Total Retail Editor-in-Chief Joe Keenan interviews Allison Cullman, senior vice president of marketing at Hint, one of the largest unsweetened flavored water brands in the U.S. Listen in as Cullman discusses Hint's refreshed brand positioning and its new “MMMMM Water™” marketing campaign that leans into emotional branding, cultural relevance and desire (1:00).…
  10. The Art of Comfort: Faherty CEO on its Hospitality-Driven Retail Strategy

    25 Min.

    In episode 511, Total Retail Editor-in-Chief Joe Keenan interviews Alex Faherty, co-founder and CEO of Faherty, a certified B Corp™ premium lifestyle apparel brand known for its quality craftsmanship and …

    Shownotes
    In episode 511, Total Retail Editor-in-Chief Joe Keenan interviews Alex Faherty, co-founder and CEO of Faherty, a certified B Corp™ premium lifestyle apparel brand known for its quality craftsmanship and surf-inspired coastal style. Alex launched the brand in 2013 with his twin brother, Mike, bringing their childhood dream to life (1:00). He shares how Faherty…
  11. Keurig Dr Pepper Creates 'Raving Fans' Via Connected Data

    26 Min.

    In episode 510 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Drew Panayiotou, chief marketing and innovation officer at Keurig Dr Pepper (KDP), a global leading beverage company with a portfolio …

    Shownotes
    In episode 510 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Drew Panayiotou, chief marketing and innovation officer at Keurig Dr Pepper (KDP), a global leading beverage company with a portfolio of more than 150 owned, licensed and partner brands. During the wide-ranging conversation, Panayiotou discusses his marketing transformation initiative, Power Up (2:40), the increase…
  12. How a Retailer-First Approach is Fueling Simon G. Fine Jewelry's Legacy Growth

    27 Min.

    In episode 509 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Zaven "Zee" Ghanimian, CEO, and Brooke Brinkman Ghanimian, chief operating officer of Simon G. Fine Jewelry, a leading fine jewelry …

    Shownotes
    In episode 509 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Zaven "Zee" Ghanimian, CEO, and Brooke Brinkman Ghanimian, chief operating officer of Simon G. Fine Jewelry, a leading fine jewelry brand known for innovation, craftsmanship, and timeless design. Listen in as they share the origin story of the family-owned-and-operated business (0:55), why maintaining quality…
  13. An Inside Look at ACE Hardware's Retail Media Success

    17 Min.

    In episode 508 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tyler Lusebrink, head of brand partnerships for retail media network RedVest Media at ACE Hardware, the world's largest hardware …

    Shownotes
    In episode 508 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tyler Lusebrink, head of brand partnerships for retail media network RedVest Media at ACE Hardware, the world's largest hardware cooperative. Listen in as Lusebrink discusses retail media’s rapid growth (1:20) and how measurement is shifting to decision-driven approaches with closed-loop outcomes and real-time optimization (3:00).…
  14. How Naturepedic is Scaling Operations and Retail for Organic Growth

    20 Min.

    In episode 507 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Charlie Beer, chief operating officer at Naturepedic, the leading certified organic mattress and bedding company. Naturepedic was …

    Shownotes
    In episode 507 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Charlie Beer, chief operating officer at Naturepedic, the leading certified organic mattress and bedding company. Naturepedic was started over 20 years ago when the founder rejected conventional crib mattresses containing industrial foam and chemicals, leading to better products like organic cotton (0:55). Since then,…
  15. The Strategy Driving Books-A-Million's Brick-and-Mortar Boom

    25 Min.

    In episode 506 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kathy Gagliano, executive vice president of merchandising at Books-A-Million, the second largest bookstore retailer operating more …

    Shownotes
    In episode 506 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kathy Gagliano, executive vice president of merchandising at Books-A-Million, the second largest bookstore retailer operating more than 220 stores in the United States. The discussion begins with the history of the company, dating all the way back to 1917 (0:55). According to Gagliano, the…
  16. Caddis Redefines Eyewear for the 40+ Community

    20 Min.

    In episode 505 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tim Parr, founder of Caddis, a cultural lifestyle and eyewear brand boldly celebrating the 40-plus community. Parr shares that he …

    Shownotes
    In episode 505 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tim Parr, founder of Caddis, a cultural lifestyle and eyewear brand boldly celebrating the 40-plus community. Parr shares that he launched Caddis after seeing a cultural and marketing void around aging consumers (3:30). He argues Gen X and older customers are overlooked despite significant…
  17. The Strategy Driving Stanley 1913's Global Growth

    23 Min.

    In episode 504 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Navarro, global president of Stanley 1913, the iconic global lifestyle brand synonymous with premium food and beverage …

    Shownotes
    In episode 504 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Navarro, global president of Stanley 1913, the iconic global lifestyle brand synonymous with premium food and beverage innovation, operated by PMI WW Brands. The discussion begins with talk about Stanley's evolution into a global lifestyle brand (2:00). Navarro explains Stanley's strategy to diversify…
  18. Durability, Resale and Repair: How Jackalo Enables Circularity in Childrenswear

    23 Min.

    In episode 503 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Marianna Sachse, founder and CEO of Jackalo, the first circular childrenswear brand focused on creating durable, eco-friendly apparel …

    Shownotes
    In episode 503 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Marianna Sachse, founder and CEO of Jackalo, the first circular childrenswear brand focused on creating durable, eco-friendly apparel. Sachse describes her inspiration for founding the brand — a difficulty finding comfortable, sustainable, long-lasting pants and hand-me-downs for kids four and older (2:00). She details…
  19. Newell Brands' Customer Experience Center Brings Retail Innovation to Life

    25 Min.

    In episode 502 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mike Hayes, chief commercial officer, Americas at Newell Brands, a leading global consumer products company with a large portfolio of …

    Shownotes
    In episode 502 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mike Hayes, chief commercial officer, Americas at Newell Brands, a leading global consumer products company with a large portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid®, and Sharpie®. The discussion begins with Hayes sharing the company's strategic vision behind creating the Customer…
  20. Inside Ashley's Plan to Launch AI Home Shopping

    20 Min.

    In episode 501 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nick Lezin, senior vice president of e-commerce and marketing at Ashley, an American home furnishings manufacturer and retailer. Lezin …

    Shownotes
    In episode 501 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nick Lezin, senior vice president of e-commerce and marketing at Ashley, an American home furnishings manufacturer and retailer. Lezin expands on Ashley's strategy for launching a fully transactional shopping experience through artificial intelligence platform Perplexity (1:20), along with the unmet customer needs that its…
  21. Total Retail Talks Celebrates 500 Episodes! Reflecting on Over 10 Years of Insights and Stories

    30 Min.

    We’re excited to share a major milestone for Total Retail Talks: the release of our 500th episode! Since launching the podcast in 2015, we’ve spent more than a decade speaking with hundreds of leading retail …

    Shownotes
    We’re excited to share a major milestone for Total Retail Talks: the release of our 500th episode! Since launching the podcast in 2015, we’ve spent more than a decade speaking with hundreds of leading retail executives. We've uncovered insights into the strategies shaping the industry. To mark this moment, our 500th episode features curated clips…
  22. Marine Layer's Journey From T-Shirt to Trendsetter

    24 Min.

    In episode 499 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mike Natenshon, founder and CEO of apparel brand Marine Layer. Beginning from his desire to re-create a favorite worn-out college …

    Shownotes
    In episode 499 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mike Natenshon, founder and CEO of apparel brand Marine Layer. Beginning from his desire to re-create a favorite worn-out college T-shirt to founding a successful brand known for high-quality, custom fabrics, Natenshon breaks down Marine Layer's milestones. From opening its first retail store (2:00)…
  23. How Boot Barn is Shaping the Next Chapter of Western Americana Aesthetic

    14 Min.

    In episode 498 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isha Nicole, senior vice president of creative and marketing at Boot Barn, America's largest western and workwear retailer. Tune in as …

    Shownotes
    In episode 498 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isha Nicole, senior vice president of creative and marketing at Boot Barn, America's largest western and workwear retailer. Tune in as Nicole provides an overview of Boot Barn and her role (1:20) as well as discusses the rise and influence of Americana style (2:15)…
  24. Primark's U.S. Marketing Head on Brand Building and Store Expansion

    28 Min.

    In episode 497 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rene Federico, head of marketing for the U.S. at Primark, a global fashion retailer founded and based in Dublin, Ireland. Listen in as …

    Shownotes
    In episode 497 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rene Federico, head of marketing for the U.S. at Primark, a global fashion retailer founded and based in Dublin, Ireland. Listen in as Federico discusses Primark's growth in the U.S., focusing on marketing strategies to support this expansion (2:25). She details her role at…
  25. Consumer Cellular’s Big Bet: More Stores, Smoother Service, Happier Customers

    23 Min.

    In episode 496 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ed Evans, CEO of Consumer Cellular, the top-rated wireless provider that provides cell phones and no-contract service plans primarily …

    Shownotes
    In episode 496 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ed Evans, CEO of Consumer Cellular, the top-rated wireless provider that provides cell phones and no-contract service plans primarily to those 50-plus. Listen in as Evans details what's driving Consumer Cellular's brick-and-mortar expansion (1:45), the strategy behind determining new store locations (3:40), and building…
  26. How Lowe’s is Reimagining the Digital Customer Journey

    18 Min.

    In episode 495 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joe Cano, senior vice president of digital commerce at Lowe's, a FORTUNE® 100 home improvement company. Cano details the company's …

    Shownotes
    In episode 495 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joe Cano, senior vice president of digital commerce at Lowe's, a FORTUNE® 100 home improvement company. Cano details the company's approach to personalizing the digital shopping experience for both DIY homeowners and professional contractors (1:45). He explains how Lowe's uses real-time data and artificial…
  27. Why SharkNinja Has Embraced 'Positionless' Marketing

    21 Min.

    In episode 494 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kaitlyn Hebert, global chief marketing officer for the Ninja brand of SharkNinja, a leading global product design and technology …

    Shownotes
    In episode 494 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kaitlyn Hebert, global chief marketing officer for the Ninja brand of SharkNinja, a leading global product design and technology company. The interview was recorded at Shoptalk Fall in Chicago. Hebert explains how Ninja’s organizational structure and innovation hub speed up product development (2:00). She…
  28. The Heart of Wayfair's In-Store Experience

    17 Min.

    In episode 493 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Liza Lefkowski, vice president and chief merchant of stores at Wayfair, a leading home and furniture retailer. The interview was …

    Shownotes
    In episode 493 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Liza Lefkowski, vice president and chief merchant of stores at Wayfair, a leading home and furniture retailer. The interview was recorded at Shoptalk Fall in Chicago last month. Lefkowski discusses Wayfair's strategy of using design, storytelling, and product curation to connect emotionally with customers…
  29. How 'Retail Therapy' Fits Into Stitch Fix's Future

    17 Min.

    In episode 492 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Debbie Woloshin, chief marketing officer at Stitch Fix, the leading online personal styling service. The interview was recorded at at …

    Shownotes
    In episode 492 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Debbie Woloshin, chief marketing officer at Stitch Fix, the leading online personal styling service. The interview was recorded at at Shoptalk Fall in Chicago last month. Listen in as Woloshin discusses innovating the product discovery process (1:40) as well as Stitch Fix's "Retail Therapy"…
  30. Inside Helix's Domestic Manufacturing and Retail Expansion Strategies

    26 Min.

    In episode 491 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jerry Lin, co-founder of Helix, a leading direct-to-consumer (DTC) mattress and sleep brand, part of 3Z Brands. Listen in as Lin …

    Shownotes
    In episode 491 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jerry Lin, co-founder of Helix, a leading direct-to-consumer (DTC) mattress and sleep brand, part of 3Z Brands. Listen in as Lin discusses starting the business from scratch 10 years ago (1:30), Helix's newest retail partnership with Rooms To Go (4:00), and ensuring that the…

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