Episode 153: Sega Channel

Well before Xbox Game Pass or Steam, we had Sega Channel: a visionary service that delivered video games directly into homes via cable TV lines. This week, host Phil Salvador is joined by some of the team that made the "impossible" happen: Michael Shorrock, Ray McFadden, and Willard Stanback.

In this mini Sega Channel reunion, the team discusses the technical hurdles of digital data distribution over 1990’s cable infrastructure, reminisces about the high-stakes world of game licensing, and shares how partnerships and the bold leadership of Stan Thomas shaped the service. We explore how transparency and community engagement turned a risky experiment into a beloved cult classic, and what the Sega Channel legacy tells us about the future of cloud gaming and subscription services today.

*This episode has a follow-up bonus episode available to our paid tier Patreon members.

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