Data-Driven Product Decisions

Every WordPress product owner has opinions about what drives growth, but what if your analytics told a different story? On July 15, Zack Katz and Katie Keith welcome Derek Ashauer, founder of Conversion Bridge and Sunshine Photo Cart, to discuss how conversion tracking data shapes the decisions behind his products and marketing strategy.

Derek shares how he uses his own analytics tools to measure what actually moves the needle, from improving product features to identifying new growth opportunities. Along the way, he explains how real user data inspired his programmatic SEO strategy, why evidence consistently beats assumptions, and how WordPress product owners can make smarter business decisions by relying on the insights already available in their own websites. Whether you’re refining your product roadmap, evaluating marketing efforts, or looking for sustainable ways to grow, this episode offers practical lessons in building with data instead of guesswork.