Building Better Product Sites for WordPress Plugins & Themes

Your WordPress product website has a big job: it needs to build trust, explain your product, demonstrate its value, and ultimately convince visitors to buy. But what actually makes a product website work for a WordPress plugin or theme?

On September 2 at noon Eastern, Imran Siddiq of Web Squadron joins WP Product Talk with co-hosts Matt Cromwell and Zack Katz to share his perspective on product website strategy, drawing from his experience building websites, teaching Elementor, creating WordPress content, and working with agencies and product businesses. We’ll dig into how to showcase features without bloated design, when live sandbox demos make sense, how to structure Free vs. Pro offerings, and why transparency can matter more than flashy marketing. If you sell a WordPress plugin or theme, this is a practical look at how your website can turn more visitors into confident customers.