Why it’s Important to Normalize Formula Feeding with Jayne Freeman - A Revisit

Feeding your baby can feel like one of the most emotionally loaded parts of early parenthood—and for many families, the conversation around formula feeding is still wrapped in stigma and silence. In this episode, Deb speaks with Jayne Freeman, a childbirth educator, postpartum doula, and breastfeeding counselor who is passionate about expanding the narrative around infant feeding. Together, they explore how cultural expectations have shifted over time and how today’s “breast is best” messaging can sometimes leave parents feeling pressured, judged, or unsupported.

Jayne shares why she made the uncommon choice to openly support and educate families about formula feeding, and how this approach helps restore confidence and autonomy to new parents. The conversation dives into the evolution of infant formula, how to navigate the overwhelming number of options available today, and where parents can turn for balanced, nonjudgmental guidance.

At its core, this episode is about meeting families where they are—offering reassurance that feeding your baby in a way that supports your mental health, lifestyle, and well-being is not just acceptable, but worthy of normalization.

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