The big questions over European electrification

Europe has been in a state of energy crisis ever since Russia's full-scale invasion of Ukraine in 2022. Prices are high, industry is struggling and the world feels increasingly hostile. So what's the way out? Kristian Ruby is the secretary general of Eurelectric, the trade association of the European electricity industry, and he joins Akshat Rathi on Zero to explain why he sees electrification as the solution Europe needs. 

Explore further:

• The Eurelectric website
• Hackers Hit French Supermarkets in Attack Disabling Fridges — Bloomberg News

Zero is a production of Bloomberg Green. Our producer is Oscar Boyd. Special thanks to Sommer Saadi and Alyssa McDonald. Thoughts or suggestions? Email us at [email protected]. For more coverage of climate change and solutions, visit https://www.bloomberg.com/green.

See omnystudio.com/listener for privacy information.