AI Explored
- Episódios
- 141
- Publicação
- semanal
- Último episódio
- 10 nov 2026
Sobre o podcast
This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.
Show notes at Socialmediaexaminer.com/aipod
Episódios 141
How to Edit Videos With AI (No Editing Skills Required)
Wondering how to use Claude Code or ChatGPT Codex to edit your videos, add motion graphics, and pick music without learning editing software? I interview Justin Brown to learn how to set up an AI video editing …
Notas do episódio
Wondering how to use Claude Code or ChatGPT Codex to edit your videos, add motion graphics, and pick music without learning editing software? I interview Justin Brown to learn how to set up an AI video editing workflow that takes raw footage all the way to a finished video with motion graphics, titles, and music.
- Set Up Claude Code or ChatGPT Codex to Edit Video Locally
- Define the Video's Goal and Train AI on Standout Videos
- Shoot for the Edit So AI Can Make Clean Cuts
- Organize Video Assets in One Project Folder
- Get an Accurate, Time-Stamped Transcript
- Build the A-Roll Story Before Adding Polish
- Add B-Roll, Motion Graphics, and Titles With Claude and HyperFrames
- Find and Place Music With an MCP Connection
- Review and Refine Edits in ChatCut
- Bring In an Orchestrator to Manage the Whole Edit
Guest: Justin Brown | Show Notes: socialmediaexaminer.com/a131
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Persistent AI Agents: How to Get Started (and What to Watch Out For)
Want an always-on AI agent that manages your email, calendar, and tasks without putting your business data at risk? I interview Jonathan Mast to learn how to onboard, secure, and train a persistent AI agent …
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Want an always-on AI agent that manages your email, calendar, and tasks without putting your business data at risk? I interview Jonathan Mast to learn how to onboard, secure, and train a persistent AI agent, how to choose among Dots, Grok Bot, Muse, and Instinct, and which workflows to set up first.
- What Are Persistent AI Agents and How Do They Differ From AI Chat Tools
- How to Choose a Persistent AI Agent: Dots, Grok Bot, Muse, and Instinct
- How to Onboard a Persistent AI Agent Like a New Employee
- How to Train a Persistent AI Agent on the Business and Its People
- Start a Persistent AI Agent With Email and Calendar Access
- Five More Workflows to Set Up With a Persistent AI Agent
Guest: Jonathan Mast | Show Notes: socialmediaexaminer.com/a130
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Autonomous AI: How to Get AI to Manage Itself
Wondering how to set up autonomous AI agents that complete work in the background without constant babysitting? I interview Rachel Woods to learn how to build AI playbooks you can trust to run autonomously …
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Wondering how to set up autonomous AI agents that complete work in the background without constant babysitting? I interview Rachel Woods to learn how to build AI playbooks you can trust to run autonomously, remove yourself from the review loop, and set up an AI middle manager that oversees your other AI agents.
- How to Build an AI Playbook Using Four Components: Trigger, Inputs, Steps, and Output
- How to Use the CRAFT Cycle to Build and Improve Each AI Playbook
- How to Store AI Playbooks Independently From the AI Tools That Run Them
- How to Set Up an AI Middle Manager to Oversee Autonomous AI Agents
Guest: Rachel Woods | Show Notes: socialmediaexaminer.com/a129
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How to Get Recommended by AI: Being Found Isn't Enough
Wondering how to get your business recommended by ChatGPT, Claude, and other AI tools? I interview Vivienne Wagner to learn a four-step framework to get your business recommended by AI tools like ChatGPT, not …
Notas do episódio
Wondering how to get your business recommended by ChatGPT, Claude, and other AI tools? I interview Vivienne Wagner to learn a four-step framework to get your business recommended by AI tools like ChatGPT, not just found in search results.
- How AI Matches Customers With the Businesses It Recommends
- Define the Business's Positioning With an AI Interview
- Diagnose the Gaps Between Brand Positioning and Online Presence With AI
- Align Website Pages, Blog Content, and Google Business Profile for AI Search
- Prove It With Customer Reviews and Review Responses That Inform AI
Guest: Vivienne Wagner | Show Notes: socialmediaexaminer.com/a128
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AI Landing Pages: From Project Plan to Published Page
Wondering how to use ChatGPT Codex to build a complete landing page with forms, email follow-up, and custom hosting? I interview Dan Sanchez to learn a complete workflow for planning, designing, building, and …
Notas do episódio
Wondering how to use ChatGPT Codex to build a complete landing page with forms, email follow-up, and custom hosting? I interview Dan Sanchez to learn a complete workflow for planning, designing, building, and deploying landing pages using AI, including how to handle hosting, form integration, email sequences, and split testing.
- Why Landing Pages Are the Bottleneck for Testing Marketing Ideas
- Mapping the Full Landing Page Funnel Before Building With AI
- Writing a Landing Page Scope of Work in ChatGPT Before Opening Codex
- Setting Up Codex and a Delegate Skill to Build the Landing Page
- Directing the Design and Copy for AI-Generated Landing Pages
- Hosting and Publishing an AI-Built Landing Page With ChatGPT Sites or GitHub and Vercel
- Connecting Landing Page Forms, Payments, and Email Sequences
- Split Testing and Reviewing AI Landing Pages Before Going Live
Guest: Dan Sanchez | Show Notes: socialmediaexaminer.com/a127
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Claude Design: How to Create On-Brand Visuals With AI
Want to create professional-looking slides, websites, and animations without hiring a designer or learning complex software? I interview Jeff Sieh to learn how to use Claude Design to build a design system …
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Want to create professional-looking slides, websites, and animations without hiring a designer or learning complex software? I interview Jeff Sieh to learn how to use Claude Design to build a design system, create on-brand visuals, and automate content workflows that used to take hours.
- How to Build a Design System With Claude Design
- How to Interact With Claude Design
- Using Skills and Templates in Claude Design
- Creating Assets and Media With Claude Design
- Automating Content Workflows With Your Design System
- Exporting the Design System to Other Tools
Guest: Jeff Sieh | Show Notes: socialmediaexaminer.com/a126
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How to Build Your Own AI Apps (No Coding Required)
Are you spending too much every month on software subscriptions that don’t actually fit the way your business works? I interview Erika Stanley to learn how to brainstorm, build, and launch custom AI apps that …
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Are you spending too much every month on software subscriptions that don’t actually fit the way your business works? I interview Erika Stanley to learn how to brainstorm, build, and launch custom AI apps that replace expensive software, even with zero technical background.
- Why Business Owners Are Building Custom AI Apps Instead of Buying Software
- Start With the Minimum Viable Product Mindset
- Brainstorming and Creating a Product Requirements Document
- Building the App With a Vibe Coding Platform
- Deploying, Hosting, and Keeping the App Secure
Guest: Erika Stanley | Show Notes: socialmediaexaminer.com/a125
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How to Create Pro-Quality AI Videos With Gemini Omni
Want to create professional-looking video content without filming yourself or hiring a production crew? I interview Eve Whitaker to discover how to use Google's Gemini Omni to create an AI avatar, produce …
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Want to create professional-looking video content without filming yourself or hiring a production crew? I interview Eve Whitaker to discover how to use Google's Gemini Omni to create an AI avatar, produce scroll-stopping video hooks, edit existing footage, and assemble longer videos from 10-second clips.
- What Is Gemini Omni and How to Access It
- How to Create an AI Avatar With Gemini Omni
- The Four-Element Prompting Formula for AI Video
- How to Create Scroll-Stopping Video Hooks
- How to Edit Existing Video With Gemini Omni
- How to Assemble Longer Videos From 10-Second Clips
Guest: Eve Whitaker | Show Notes: socialmediaexaminer.com/a124
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How to Think Like a Filmmaker: AI Video With Seedance
Want a repeatable workflow for turning a simple concept into polished AI video content using tools like Seedance? I interview Ross Symons to discover a step-by-step process for producing professional-quality AI …
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Want a repeatable workflow for turning a simple concept into polished AI video content using tools like Seedance? I interview Ross Symons to discover a step-by-step process for producing professional-quality AI video, from developing a concept and building key visuals to generating clips with Seedance and assembling them into a finished piece.
- Why AI Video Quality Depends on How Well Creators Communicate With Models
- Develop the Concept Behind the AI Video
- Build Key Visuals Using the Subject, Environment, and Character Framework
- Build an AI Video Storyboard Using Keyframes
- Generate Video With Seedance and Assemble the Final Piece
Guest: Ross Symons | Show Notes: socialmediaexaminer.com/a123
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How to Get AI to Recommend Your Business
Wondering how to optimize your website so AI systems treat your business and content as a trusted source? I interview Liron Segev to learn how to create content that gets recommended by AI tools like ChatGPT …
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Wondering how to optimize your website so AI systems treat your business and content as a trusted source? I interview Liron Segev to learn how to create content that gets recommended by AI tools like ChatGPT, Claude, and Perplexity.
- Why Your Business Needs Content for Humans and AI
- How to Lay the Foundation of AI Visibility With Your Website and Newsletter Content
- How to Develop Content That AI Cites and Recommends
- How to Build an AI Content Strategy for Getting Recommended by AI
- The Technical Setup for Getting Recommended by AI
Guest: Liron Segev | Show Notes: socialmediaexaminer.com/a122
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How to Use AI to Dramatically Improve Your Quality
Want to improve AI output quality so your content, reports, and deliverables don't read like everyone else's? I interview Austin Marchese to discover how to build AI personas and feedback loops that improve the …
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Want to improve AI output quality so your content, reports, and deliverables don't read like everyone else's? I interview Austin Marchese to discover how to build AI personas and feedback loops that improve the quality of your deliverables before anyone else sees them.
- Setting Up the Feedback System With Projects, Skills, and a Knowledge Base
- Building Your AI Customer Persona From Real Data
- Creating an Internal AI Focus Group With Multiple AI Customer Personas
- Testing the Feedback Loop Until It Matches Reality
Guest: Austin Marchese | Show Notes: socialmediaexaminer.com/a121
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How to Build AI Employees to Get Work Off Your Plate
Wondering how to train AI to match your standards and schedule it to work autonomously? I interview Callan Faulkner to learn how to build, train, and schedule AI employees that take manual work off your plate …
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Wondering how to train AI to match your standards and schedule it to work autonomously? I interview Callan Faulkner to learn how to build, train, and schedule AI employees that take manual work off your plate and free you and your team to focus on strategy and creativity
- Three Foundational Concepts for AI Employees
- How to Chat With AI to Build an AI Employee From Scratch
- Turn Your Chat Into a Reusable Claude Skill to Create Your AI Employee
- How to Train and Text AI Employees to Give You A-Plus Output
- Scheduling AI Employees to Run Autonomously With Claude Co-Work
Guest: Callan Faulkner | Show Notes: socialmediaexaminer.com/a120
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Building an AI Creative Director: From Ideas to Finished Content With Claude
Want to build an AI-powered system in Claude that drafts threads, newsletters, video scripts, and carousels from a single source? I interview Nicky Saunders to discover how to build an AI creative director …
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Want to build an AI-powered system in Claude that drafts threads, newsletters, video scripts, and carousels from a single source? I interview Nicky Saunders to discover how to build an AI creative director using Claude that transforms voice journaling into multiple forms of content that match your voice and style.
- Establishing Your Creative Vision and Style Before Building an AI Content System
- Building Two Foundational Skills: The Brand Voice Skill and Social Media Style Skill
- Using the DraftLoop Content Workflow to Go From Voice Journal to Multi-Platform Posts
Guest: Nicky Saunders | Show Notes: socialmediaexaminer.com/a119
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Why Your AI Images Look Like Everyone Else's (and How to Fix It)
Wondering how to create AI visuals that don’t look like everyone else’s? I interview Lauren deVane to discover a seven-pillar prompt framework for creating original AI images in Magnific with ChatGPT.What’s …
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Wondering how to create AI visuals that don’t look like everyone else’s? I interview Lauren deVane to discover a seven-pillar prompt framework for creating original AI images in Magnific with ChatGPT.
- What’s changed with AI-Generated Image Tools
- B2C and B2B Use Cases for AI-Generated Images
- How to Create Professional AI-Generated Images: The 7-Pillar Prompt Framework
- How to Use Magnific to Create Professional AI-Generated Images With Multiple Tools
Guest: Lauren deVane | Show Notes: socialmediaexaminer.com/a118
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How to Build AI Automations With Claude Cowork
Wondering how to start building real automations for your business? I interview Isar Meitis to learn how to use Claude Cowork to plan, build, and deploy AI automations.Claude Chat vs. Claude Code vs. Claude …
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Wondering how to start building real automations for your business? I interview Isar Meitis to learn how to use Claude Cowork to plan, build, and deploy AI automations.
- Claude Chat vs. Claude Code vs. Claude Cowork
- When Should You Switch to Claude Cowork?
- 3 Things You Need to Shift from Human Orchestration of AI to Agentic AI Automation
- How to Write Product Requirements Documents with Claude
- Building a Minimum Viable Product Development Plan
- Connecting Claude to Your Tech Stack: Folder Permissions & Connectors
- Using Claude via the Chrome Browser & Mobile App
Guest: Isar Meitis | Show Notes: socialmediaexaminer.com/a117
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How Open-Weight AI Models Could Save Your Business Thousands
Curious whether there's a way to run capable AI models without paying premium subscription fees every month? I interview Chris Penn to learn about open-weight AI models that cut your AI costs while maintaining …
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Curious whether there's a way to run capable AI models without paying premium subscription fees every month? I interview Chris Penn to learn about open-weight AI models that cut your AI costs while maintaining privacy and capability.
- What Open-Weight Models Are and Why They Matter
- Four Core Benefits of Using Open-Weight Models
- Practical Use Cases for Open-Weight Models in Business
- The Hardware and Software You Need to Run Open-Weight Models Locally
- How to Choose the Right Open-Weight Model
- How to Get Started With Open-Weight Models
Guest: Chris Penn | Show Notes: socialmediaexaminer.com/a116
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How to Turn What You Know Into AI Tools People Will Pay For
Curious whether AI could turn your frameworks and processes into a product that generates recurring revenue? I interview Kelly Sinclair to learn how to productize your expertise with AI.Identify What …
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Curious whether AI could turn your frameworks and processes into a product that generates recurring revenue? I interview Kelly Sinclair to learn how to productize your expertise with AI.
- Identify What Customer-Facing AI Tools to Build: 4 Questions
- Structure Your AI Tools for Customer Use
- 3 Real-Life Customer-Facing AI Tool Examples
- Three Ways to Build and Sell AI Tools to Clients
Guest: Kelly Sinclair | Show Notes: socialmediaexaminer.com/a115
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How to Train AI to Think Like You
Wondering what you need to make AI sound and reason like you instead of a generic robot? I interview Max Bernstein to discover a step-by-step framework to turn your everyday meeting transcripts into a …
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Wondering what you need to make AI sound and reason like you instead of a generic robot? I interview Max Bernstein to discover a step-by-step framework to turn your everyday meeting transcripts into a personalized AI profile that replicates how you think, write, and operate.
- Why Use the Cognitive Fingerprint Interview to Train AI
- The Four Layers of Knowledge Inside Every Transcript
- Collecting the Right Transcripts
- Prompting AI to Extract and Build Your Cognitive Fingerprint
- How to Use Your Cognitive Fingerprint File
Guest: Max Bernstein | Show Notes: socialmediaexaminer.com/a114
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Building Agentic Workflows with Manus
Looking for an agentic AI tool that will pass off multi-step processes to other tools without constant input from you? I interview Kate vanderVoort to discover how to get started using Manus to build agentic …
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Looking for an agentic AI tool that will pass off multi-step processes to other tools without constant input from you? I interview Kate vanderVoort to discover how to get started using Manus to build agentic workflows that delegate complex tasks to other tools with minimal human intervention.
- Choosing Your Manus Subscription Plan
- 4 Ways to Access Manus
- Identify Processes Worth Automating With Manus: 2 Examples
- Prompt Manus for Agentic Workflows
- Use Manus Skills for Reusable Workflows
Guest: Kate vanderVoort | Show Notes: socialmediaexaminer.com/a113
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Building Powerful AI Image and Video Workflows for Marketers
Want to know how marketers are turning today's AI image and video tools into reliable content systems? I interview Jerrod Lew to discover how to build AI image and video workflows that produce consistent …
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Want to know how marketers are turning today's AI image and video tools into reliable content systems? I interview Jerrod Lew to discover how to build AI image and video workflows that produce consistent, professional-quality results for marketing content.
- Choosing From Top AI Image and Video Tools
- Establishing Your Brand Foundation
- Creating Product Reference Assets
- Creating Character Sheets for Human Likenesses
- Storyboarding Your Video With Images
- Using Images to Generate the Video
Guest: Jerrod Lew | Show Notes: socialmediaexaminer.com/a112
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The Future of AI and Selling: How One Workflow Closed a $12K Deal
Wondering how AI can help you close a client in the first meeting? I interview Etan Polinger to discover an AI workflow to research a prospect, match their brand, and build a working prototype before the first …
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Wondering how AI can help you close a client in the first meeting? I interview Etan Polinger to discover an AI workflow to research a prospect, match their brand, and build a working prototype before the first meeting—proving your value upfront.
- The Paradigm Shift
- Determine What the Prospect Wants
- Use Deep Research to Profile the Person, the Company, and the Market
- Create a Working Style Guide to Match Your Prospect’s Branding
- Create the Asset Prototype and Presentation Deck
Guest: Etan Polinger | Show Notes: socialmediaexaminer.com/a111
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Building AI Agents: The System That Automates 60% of One Entrepreneur's Workload
Have you experimented with building one-size-fits-all AI agents and been disappointed with the results? I interview Keith Moehring to discover how to build a custom system of AI agents that work with your …
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Have you experimented with building one-size-fits-all AI agents and been disappointed with the results? I interview Keith Moehring to discover how to build a custom system of AI agents that work with your business and processes.
- The Truth About Building AI Agents
- How to Set Up the Tech Foundation for Your AI Agent
- How to Build a Playbook to Guide the AI Agent’s Actions
- Tips to Get the Whole System Working for You
Guest: Keith Moehring | Show Notes: socialmediaexaminer.com/a110
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Applying AI to Marketing and Business: Lessons From the Trenches
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their …
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What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.
Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety
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Getting Started with Codex by OpenAI: The Future of Business
Wondering how to set Open AI’s Codex up and connect it to your tech stack? I interview Karl Yeh to discover how to use Codex to automate business workflows, no coding background required.What OpenAI’s Codex Is …
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Wondering how to set Open AI’s Codex up and connect it to your tech stack? I interview Karl Yeh to discover how to use Codex to automate business workflows, no coding background required.
- What OpenAI’s Codex Is and Isn’t
- How to Download and Deploy OpenAI Codex
- What You Need to Know About Security and OpenAI Codex
- How to Use Skills and Plugins to Let Codex Execute Recurring Business Processes
- How to Use Goals, Automations, and Heartbeats to Run Recurring Business Processes on a Schedule
- OpenAI Codex In Action: A Real World Example
Guest: Karl Yeh | Show Notes: socialmediaexaminer.com/a109
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AI for Better Ad Creative: 3 Steps to Better Results
Struggling to combat ad fatigue without burning out your design team? I interview Fraser Cottrell to discover a three-step system for using AI to produce high-quality image and video ad creative at scale.Build …
Notas do episódio
Struggling to combat ad fatigue without burning out your design team? I interview Fraser Cottrell to discover a three-step system for using AI to produce high-quality image and video ad creative at scale.
- Build Your Brand Knowledge Base With Deep Research
- Train a Claude Project on Your Brand
- Generate Ad Copy With Claude
- Brainstorm and Generate Ad Images and Prompts With Claude
- Generate Ad Images With Nano Banana in Gemini
- Generate Video Ad Script Drafts With Claude
Guest: Fraser Cottrell | Show Notes: socialmediaexaminer.com/a108
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The Outlier Video Method: Using AI to Study What Works and Create Your Own
Want to use AI to scale video content research and production? I interview Sandy Lee to discover how to use Claude Code to create an AI system that will produce videos that attract your ideal …
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Want to use AI to scale video content research and production? I interview Sandy Lee to discover how to use Claude Code to create an AI system that will produce videos that attract your ideal audience.
- Developing Your Ideal Customer Profile & Content Pillars With AI
- Researching YouTube Content With AI
- Analyzing the Outlier Video With AI
- Crafting Your Hook and Scripting a New Video in Your Voice With AI
Guest: Sandy Lee | Show Notes: socialmediaexaminer.com/a107
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Building Portable AI Workflows That You Can Take Anywhere
Is your entire AI workflow built around one platform? I interview Nicole Leffer to discover how to build AI workflows that aren't tied to any single platform.Why Portable AI Workflows MatterHow to Create AI …
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Is your entire AI workflow built around one platform? I interview Nicole Leffer to discover how to build AI workflows that aren't tied to any single platform.
- Why Portable AI Workflows Matter
- How to Create AI Workflow Portability With Skills
- How to Create AI Workflow Portability With External Storage
- How to Create AI Workflow Portability With Excel
Guest: Nicole Leffer | Show Notes: socialmediaexaminer.com/a106
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Upscaling Your People: Advanced AI Training
Have you invested in AI training only to watch people quietly go back to their old habits within weeks? I interview John Munsell discover a structured framework you can model for transitioning your team from …
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Have you invested in AI training only to watch people quietly go back to their old habits within weeks? I interview John Munsell discover a structured framework you can model for transitioning your team from basic AI users to strategic AI users.
- Why Advanced Employee Training Benefits Businesses More Than Large-Scale AI Initiatives
- Establishing Two Types of Governance Before You Begin Training
- Mapping Your Team’s AI Capability Against Four Stages of Mastery
- Determining Your Team’s Role Type Makeup
- Giving Your People a Problem to Solve Before They Watch a Single Video
Guest: John Munsell | Show Notes: socialmediaexaminer.com/a105
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Claude Code for Everyone: How to Get Started
Want to build your own custom AI tools and automations, but don’t have coding or developer experience? I interview Tyler Reed to discover how to set up Claude Code and build your first automation.How to Set Up …
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Want to build your own custom AI tools and automations, but don’t have coding or developer experience? I interview Tyler Reed to discover how to set up Claude Code and build your first automation.
- How to Set Up Claude Code Step by Step
- Working With Claude Code: The Basics
- Working With Claude Code: Advanced Features
- Building Your First Automation With Claude Code: Google Calendar and Telegram
Guest: Tyler Reed | Show Notes: socialmediaexaminer.com/a104
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Intro to Claude Cowork: How to Get Started
Are you looking for a way to get actual work done with AI without micromanaging every step of in chat? I interview Dan Nestle about using Claude Cowork.4 Claude Cowork Use CasesThe Beginner-Friendly Guide to …
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Are you looking for a way to get actual work done with AI without micromanaging every step of in chat? I interview Dan Nestle about using Claude Cowork.
- 4 Claude Cowork Use Cases
- The Beginner-Friendly Guide to Download and Install Claude Cowork
- Connecting Cowork to a Claude Project
- Using Connectors in Cowork
- Using Skills in Cowork
- Using Plugins in Cowork
Guest: Dan Nestle | Show Notes: socialmediaexaminer.com/a103
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