Emergency Gwyneth Paltrow Pod!
Notas do episódio
It started with turkey meatballs and ended with an endorsement deal that led the internet to call her "Gwynicide." Gwyneth Paltrow has had quite a slew of viral moments this month. I sat down with branding expert and sociologist Ana Andjelic — CMO, author of the Sociology of Business newsletter, and host of the Hitmakers podcast — to talk about what this means (if anything) for Brand Gwyneth.
CHAPTERS:
00:00 – Introduction
01:00 – The Turkey Meatballs and the Arugula Meme
05:30 – Inside the Jade Egg Era of Goop
09:30 – The Trae Stephens Interview and the AI Weapons Controversy
18:00 – The 51 Park Israeli Real Estate Ad and the Backlash
21:00 – The Three Pillars of the Gwyneth Brand
24:30 – Is Goop Still Relevant?
26:00 – Why Goop Kitchen Is Struggling in New York
31:00 – Is Gwyneth an Asset or a Liability Now?
34:00 – Can Kinship Ventures Actually Succeed?
📰 SUBSCRIBE to the Back Row Newsletter: https://www.backrow.net/subscribe
Amy's Gwyneth book: https://www.simonandschuster.com/books/Gwyneth/Amy-Odell/9781668005774
Follow Ana Andjelic:
📸 Instagram: https://www.instagram.com/ana_andjelic/
↳ Sociology of Business: https://andjelicaaa.substack.com/
🎙️ Hitmakers podcast: https://open.spotify.com/show/3pmW3iyjF9pl65QgVcabPK
Subscribe to the Back Row newsletter: https://www.backrow.net/subscribe
Follow Back Row: @backrow · Follow Amy: @instamyodell
Edited by Chrissi Harris.
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