Module 12 - Mastering Shopper Psychology
Notas do episódio
A Podcast the explains the power of shopper psychology, emphasizing its importance for business growth and customer retention. It explains the "See, Appeal, Engage, Buy" model to help listeners dissect and understand the customer journey, detailing how to capture attention, create emotional appeal, and drive engagement through various multi-sensory techniques and an understanding of human evolution and brain function.
The session also discusses optimising sales performance by recognising different shopper types and marketing approaches, and explores the impact of cognitive biases, pricing strategies, and effective communication on purchasing decisions. Ultimately, this Podcast highlights the emotional drivers behind buying behaviour and offers practical "hacks" to improve shopper interactions.