The Case for Internal Comms with Thereasa Roy

Episode Summary:

Internal comms is one of those marketing functions that doesn't always get its own seat at the table, but probably should. Thereasa Roy, formerly Director of Technical Solutions Marketing at Trail of Bits, now Director of Product Marketing at Oversight joins Gianna to talk through what it looks like in practice.

Trail of Bits is a fully remote cybersecurity services company of about 130 people, and when this episode was recorded, they were in the middle of a brand refresh. Thereasa talks about how to get alignment across leadership before anything gets deployed, why repeating yourself is the job, and how sales and dev teams need to hear very different things. There's also a practical thread on how to track whether any of it is landing.

Chapters:

[04:18] Understanding Internal Communications

[09:16] Aligning Marketing with Strategic Goals

[12:02] Enabling Other Teams for Effective Communication

[16:22] Communicating Brand Refresh Across Teams

[21:46] Measuring Success in Internal Communications

About Thereasa:

Thereasa Roy is the Director of Product Marketing at Oversight and formerly Director of Technical Solutions Marketing at Trail of Bits, a cybersecurity services firm specializing in security audits, blockchain, cryptography, and application security. She has a background in product marketing and has held senior marketing roles at companies including OffSec. Her work focuses on brand, messaging, positioning, and the cross-functional coordination that makes it all stick internally.

Links & Resources:

• Turn the Ship Around by David Marquet: recommended by Gianna during the episode

• Thereasa Roy on LinkedIn

• Trail of Bits

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