First of Kind
- Episódios
- 18
- Publicação
- semanal
- Último episódio
- 12 nov 2026
Sobre o podcast
The future belongs to designers who build. First of Kind is the story of design and tech told by its pioneers. Hosted by Soleio. Coproduced by Room 3. Sponsored by Framer, Noon, Grok Bot, Ramp, Vercel, Granola and Profound. firstofkind.com
Episódios 18
Dylan Babbs: Fractal Speed
Are speed and quality really at odds?Dylan Babbs is the CTO and cofounder of Profound, the agentic marketing platform that helps brands track and improve how they show up in AI search and LLMs. The day after a …
Notas do episódio
Are speed and quality really at odds?
Dylan Babbs is the CTO and cofounder of Profound, the agentic marketing platform that helps brands track and improve how they show up in AI search and LLMs. The day after a live conversation at South Park Commons in New York where Profound got its start, he and Soleio sat down for a deeper dive on the design ethos driving the company’s success.
In Part 2 of this two-part conversation, Dylan explains what fractal speed actually means, why it took a year to hire Profound’s first product designers, and how his team collapses prototypes from two weeks to two hours.
He also gets into building the world’s best marketing harness, why you shouldn’t vibe-code your payroll, how Profound took over every ad slot in Union Square in less than a month, and the advice he has for anyone anxious about AI: “Do more with more.”
If you missed Part 1, LIVE from SPC, start there: https://sole.io/S3E04Ly
00:00 There’s No Moat
00:36 Back at South Park Commons
04:18 Fractal Speed: Fast and Good at Once
06:34 Taking a Year to Hire Design
11:47 The Marketing Harness
15:55 Two Weeks Down to Two Hours
21:38 Don’t Vibe Code Your Payroll
25:32 You Have to Be Different
31:10 Do More With More
33:22 Just Go Post
36:34 Union Square Domination
41:44 Growing Up in the Bay
46:50 Have Fun While Doing It
—First of Kind @firstofkind
S3:E04 Dylan Babbs: Fractal Speed
featuring Dylan Babbs https://x.com/dbabbshosted by Soleio https://x.com/soleio @soleio
coproduced with Room 3 https://room3nyc.com @room3nyc
—
First of Kind is powered by our sponsors:Framer – https://framer.com
Noon – https://noon.design
Grok Bot – https://x.ai/bot
Ramp – https://ramp.com
Vercel – https://vercel.com
Granola – https://granola.ai
Profound – https://tryprofound.com
—
First of Kind is available wherever you enjoy premium content:YouTube: https://youtube.com/@firstofkind
Instagram: https://instagram.com/firstofkind
𝕏: https://x.com/firstofkind
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Website: https://firstofkind.com
Hashtag: #FirstofKind
Capítulos (13)
Dylan Babbs: LIVE from SPC
How does a designer who loves maps end up building the marketing platform for AI?Dylan Babbs is the CTO and cofounder of Profound, the agentic marketing platform that helps brands track and improve how they …
Notas do episódio
How does a designer who loves maps end up building the marketing platform for AI?
Dylan Babbs is the CTO and cofounder of Profound, the agentic marketing platform that helps brands track and improve how they show up in AI search and LLMs. Raised in Silicon Valley, he studied information science at the University of Washington and spent several years building maps at Uber before meeting his cofounder James Cadwallader at South Park Commons NYC, where Profound got its start.
In Part 1 of this two-part conversation, recorded with Soleio before a live audience at South Park Commons in New York, Dylan Babbs explains why every business needs an inflection point, why taste is how a startup builds the world it wants to live in, and why selling enterprise software means posting on LinkedIn four times daily.
Dylan makes the case that a design-forward startup can go big on the business front too. Part 2, Fractal Speed, is a deeper sit-down on his pioneering work at Profound.
00:00 Started in This Very Office
02:30 We’re So Back, It’s So Over
07:00 AI Search and the Anti-Portfolio
10:40 12 to 15 Ideas Before Profound
15:30 You Can’t Draw a Map in Figma
22:37 Build the World You Wanna Live In
28:46 Four Hiring Principles
33:25 Go Start a Company Now
38:40 Profound Will Dominate
43:30 If You Think with ChatGPT, It’s Over
45:33 Design-Forward, Go Big or Go Home
49:50 Audience Q&A
55:15 No Startup Is Born with a Moat
—
First of Kind @firstofkind
S3:E04L Dylan Babbs: LIVE from SPC
featuring Dylan Babbs https://x.com/dbabbs
hosted by Soleio https://x.com/soleio @soleio
coproduced with Room 3 https://room3nyc.com @room3nyc
recorded live at SPC: https://southparkcommons.com @southparkcommons
—
First of Kind is powered by our sponsors:
Framer – https://framer.com
Noon – https://noon.design
Grok Bot – https://x.ai/bot
Ramp – https://ramp.com
Vercel – https://vercel.com
Granola – https://granola.ai
Profound – https://tryprofound.com
—
First of Kind is available wherever you enjoy premium content:
YouTube: https://youtube.com/@firstofkind
Instagram: https://instagram.com/firstofkind
𝕏: https://x.com/firstofkind
Threads: https://threads.com/firstofkind
Website: https://firstofkind.com
Hashtag: #FirstofKind
Capítulos (13)
Karri Saarinen: How We Win
Can a designer/founder win the VC game by ignoring all its rules?Karri Saarinen is the co-founder and CEO of Linear, the product development system for teams and agents. A Finnish designer, he was previously …
Notas do episódio
Can a designer/founder win the VC game by ignoring all its rules?
Karri Saarinen is the co-founder and CEO of Linear, the product development system for teams and agents. A Finnish designer, he was previously the principal designer at Airbnb and the founding designer at Coinbase.
In this conversation with Soleio at his historic barn in Silicon Valley, Karri explains why Linear set out to win by being better instead of faster, why quality is directional and never static, why he still designs in Figma instead of code, and why the interface still matters as a shared source of truth in a world brimming with agents.
Karri lives the example that a design founder can choose the races worth running and win by their own rules.
00:00 Winning by Your Own Rules
03:12 Quality Is Directional
06:24 Do You Design in Code?
15:45 Owning the Problem
22:45 Beyond the Issue Tracker
26:36 The Bull Case for Design
28:45 Do We Still Need UI?
33:02 The Car Designer of Software
37:37 School Feels Fake
40:59 Never Build the MVP
43:56 Clarity of Scope
45:37 Linear Recalibrates the Palate
—
First of Kind @firstofkind
S3:E03 Karri Saarinen: How We Win
featuring Karri Saarinen https://x.com/karrisaarinenhosted by Soleio https://x.com/soleio @soleio
coproduced with Room 3 https://room3nyc.com @room3nyc
—
First of Kind is powered by our sponsors:Framer – https://framer.com
Noon – https://noon.design
Grok Bot – https://x.ai/bot
Ramp – https://ramp.com
Vercel – https://vercel.com
Granola – https://granola.ai
Profound – https://tryprofound.com
—
First of Kind is available wherever you enjoy premium content:YouTube: https://youtube.com/@firstofkind
Instagram: https://instagram.com/firstofkind
𝕏: https://x.com/firstofkind
Threads: https://threads.com/firstofkind
Website: https://firstofkind.com
Hashtag: #FirstofKind
Capítulos (12)
Jason Yuan: For the Plot
How can being a playwright prepare one for designing social intelligence?Jason Yuan is the CEO and founder of Hivemind. A former Apple designer, he pioneered MercuryOS, an early vision of intent-based …
Notas do episódio
How can being a playwright prepare one for designing social intelligence?
Jason Yuan is the CEO and founder of Hivemind. A former Apple designer, he pioneered MercuryOS, an early vision of intent-based computing, then cofounded Dot, a personal AI companion with long-term narrative memory. He now sets off to build a second AI startup inspired by the Madonna song “Future Lovers.”
In this conversation with Soleio, Jason explains why Hivemind runs on principles instead of rules, why every relationship is a story with shared authorship, and why his product motto is “for the plot.”
Jason makes the case that the best products, like the best stories, are based on truth. A truth that is fundamentally plural.
00:00 Own Your Story, Do It True00:49 Costumes, Stages, then World-Building
03:03 Hivemind in the Wild
08:42 From MercuryOS to Dot
13:20 Did You Make a Startup to Fix Yourself?
16:47 Every Relationship is a Story
19:35 The Graveyard Before Hivemind
22:25 Can Jason See Gotham?
28:13 Do It for The Plot!
29:13 Designing the Hivemind launch
32:48 The Information Market
34:45 Making Work That Feels True
41:02 Being Known Is the Most Wonderful Thing
S3:E02 Jason Yuan: For the PlotHosted by Soleio https://x.com/soleio @soleio
Coproduced with Room 3: https://room3nyc.com @room3nyc
Jason Yuan: https://x.com/jasonyuan
First of Kind is powered by our sponsors:Framer – https://framer.com
Noon – https://noon.design
Grok Bot – https://x.ai/bot
Ramp – https://ramp.com
Vercel – https://vercel.com
Granola – https://granola.ai
Profound – https://tryprofound.com
YouTube: https://youtube.com/@firstofkindThreads: https://threads.com/firstofkind
Instagram: https://instagram.com/firstofkind
Website: https://firstofkind.com
Hashtag: #FirstofKind
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Guillermo Rauch: One Stroke Dragon
What can a dragon painted in a single stroke teach us about software?Guillermo Rauch is the founder and CEO of Vercel. Growing up in Argentina, he taught himself English in order to teach himself programming …
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What can a dragon painted in a single stroke teach us about software?
Guillermo Rauch is the founder and CEO of Vercel. Growing up in Argentina, he taught himself English in order to teach himself programming, then went on to create Socket.io and other foundational technology for the real-time web. Along the way, he developed a cunning designer’s eye that became the competitive advantage for what is now a multi-billion dollar venture.
In this conversation with Soleio, Guillermo explains why he designed Vercel’s first command line in Sketch before writing any code, why layout shift erodes trust, and why his company won’t commit any “random acts of AI.”
Guillermo makes the case for why he’s not just chief executive. He is also chief designer.
00:00 Human Effort Is Still Underrated
00:44 Chief Executive, Chief Designer
02:33 Two Bets: Software and English
05:15 Gmail Was My Siren Call
11:06 Exposure Hours
14:49 Layout Shift and the One Stroke Dragon
17:10 No Random Acts of Al
25:17 Can Agents Have Taste?
30:15 Software Factories and Agent Customers
34:59 Everything Is Communication
38:04 A New American Story
41:52 Lifemaxxing
S3:E01 Guillermo Rauch: One Stroke Dragon
Hosted by Soleio and produced by Room 3: https://room3nyc.com @room3nyc
Guillermo Rauch: https://x.com/rauchg · https://rauchg.com
First of Kind is powered by
Framer: https://framer.com
Noon: https://noon.design
Grok Bot: https://x.ai/bot
Ramp: https://ramp.com
Vercel: https://vercel.com
Granola: https://granola.ai
Profound: https://tryprofound.com
Website: https://firstofkind.com
YouTube: https://youtube.com/@firstofkind
Threads: https://threads.com/firstofkind_
Instagram: https://instagram.com/firstofkind_
Hashtag: #FirstofKind
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Everett Katigbak: Indie Streak
What do Anthropic, Facebook, Pinterest and Stripe all have in common?Everett Katigbak has played a foundational creative role at some of the most iconic brands in technology. His film work documents the stories …
Notas do episódio
What do Anthropic, Facebook, Pinterest and Stripe all have in common?
Everett Katigbak has played a foundational creative role at some of the most iconic brands in technology. His film work documents the stories of seminal figures who have shaped culture, such as his documentary projects on Stewart Brand and Luis Valdez.
In this in-depth conversation at his beautiful San Francisco home, Everett describes the “golden thread” that weaves through his non-linear career path, the importance of humanizing infrastructure, and why he believes your side hustle is actually your “true form.”
As of this recording, Everett has set out on his own to develop an independent creative practice. After years behind the camera, tech’s “brand guru” steps out in front of it.
00:00 Intro: “Your side hustle is your true form”
03:01 Making Facebook Feel Human
05:04 Getting Hired Because You Don’t Fit
08:10 Why San Francisco? Place Before Job
11:33 Analog Research Lab origins & mantras
13:35 Propaganda, Self-Talk, and Shaping Company Culture
16:32 Designing for Engagement vs. Meaning
17:18 Living in Contradictions: Anachronist Meets Futurist
19:27 How to Pick the Right Company (A Nose for What’s Next)
21:03 Expansion vs. Mastery: A Different Kind of Career Path
24:00 Going Independent
26:24 Inside Cursor as a “Cultural Sleuth”
28:49 Stories of Unseen Figures: Luis Valdez, Stewart Brand
32:00 Closing: Advice for Future Pioneers
S2:E6 Everett Katigbak: Indie Streak
Hosted by Soleio and produced by Room 3: room3nyc.com @room3nyc
First of Kind is powered by our sponsors:
Framer — framer.com
Cursor — cursor.com
Vercel — vercel.com
Profound — tryprofound.com
Website: firstofkind.com
YouTube: youtube.com/@firstofkind
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Threads: threads.com/firstofkind_
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Hashtag: #FirstofKind
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Joseph Cohen: Infinite Ride
What if you designed a new class of vehicle from the ground up?Joseph Cohen first cofounded Universe, the mobile-first website builder, before turning his attention to the physical world. He and his brother …
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What if you designed a new class of vehicle from the ground up?
Joseph Cohen first cofounded Universe, the mobile-first website builder, before turning his attention to the physical world. He and his brother Eddie Cohen now run Infinite Machine, an automotive company reimagining how people move through cities — not with cars, but with something entirely new, starting with the electric motorcycle.
We met at Infinite Machine's headquarters in New York City, where Joe walked us through the design philosophy behind “non-car” vehicles, why electrification unlocks radical new form factors, and what it means to bet on autonomous people over autonomous cars.
00:00 – Intro: Color Outside the Lines
01:50 – A New Symbol for Freedom
05:52 – The Stolen Vespa
09:49 – The P1 vs. The Vision Pro
12:52 – Hard Modernism
17:26 – Painters Who Paint Factories
19:42 – Ten Times the Trips
23:33 – The Vespa Has No Engine
27:51 – Ask New Questions
32:00 – The Company as Medium
34:11 – Outro: What Memories Will You Make
S2:E5 Joseph Cohen: Infinite Ride
Hosted by Soleio and produced by Room 3: room3nyc.com @room3nyc
First of Kind is powered by our sponsors:
Framer — framer.com
Cursor — cursor.com
Vercel — vercel.com
Profound — tryprofound.com
Website: firstofkind.com
YouTube: youtube.com/@firstofkind
𝕏: x.com/firstofkind
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Koen & Jorn: Framer Reloaded
When do you know to pivot or surrender?Koen Bok and Jorn van Dijk co-founded Framer, the web design platform that helps designers ship beautiful sites fast. 55% of YC companies run on it. Designers love it. But …
Notas do episódio
When do you know to pivot or surrender?
Koen Bok and Jorn van Dijk co-founded Framer, the web design platform that helps designers ship beautiful sites fast. 55% of YC companies run on it. Designers love it. But Framer almost didn't make it.
What began as a high-fidelity prototyping tool born inside Facebook's design culture became—after a near-death pivot five years in—the premier site builder for designers who ship.
Over drinks at the Lone Palm in San Francisco, Koen and Jorn recall what it took to step back from the brink of oblivion and chart a new course — for themselves and the field of digital design.
00:00 Intro: Lone Palm, Last Call
01:34 What is Framer Today?
02:39 Pick a Problem You Love
06:14 Three Interactions to Fifty
08:20 Rough Riding / Why VC is Good
11:38 Three Options Left
14:31 The Pivotal Lunch
20:46 Act III: Solving the Walkie-Talkie
29:08 Artistry meets Wall Street
32:20 Stay Weird, Keep Building
Special thanks to Jane Seabrook and the Lone Palm team for permitting us to film the first ever video podcast at their storied bar.
–
Koen Bok & Jorn van Dijk: Framer Reloaded
First of Kind, S2:E4
Hosted by Soleio and produced by Room 3: room3nyc.com
First of Kind is powered by our sponsors:
Framer — framer.com
Cursor — cursor.com
Vercel — vercel.com
Profound — tryprofound.com
Website: www.firstofkind.com
𝕏: x.com/firstofkind
Threads: threads.com/firstofkind_
Instagram: instagram.com/firstofkind_
Hashtag: #FirstofKind
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Katie Dill: Quality Control
What can flying teach us about software design?Katie Dill has built world-class teams at three iconic companies—Stripe, Lyft and Airbnb—proving that thoughtful design can shape quality at industrial scale.In …
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What can flying teach us about software design?
Katie Dill has built world-class teams at three iconic companies—Stripe, Lyft and Airbnb—proving that thoughtful design can shape quality at industrial scale.
In this conversation with Soleio, Katie describes her winding path into technology and how fields as disparate as architecture and aviation shape her approach to leading design at Stripe.
00:00 – Intro: It's All About Mileage
02:18 – What Flying Teaches You About Design
07:01 – From History to Design School
10:30 – The IDEO Moment
18:01 – Saying Yes to the Scary Thing
19:46 – The Chair Pullback
21:16 – The Gray Room at Airbnb
25:47 – Breaking Down the Ivory Tower
30:05 – Put In the Mileage
33:35 – Beauty Builds Trust
36:53 – Steam Gauges and Simple Systems
38:53 – The Best Checkout in the World
Katie Dill: Quality Control
First of Kind, S2:E3
Hosted by Soleio and produced by Room 3: room3nyc.com
First of Kind is powered by our sponsors:
Framer — framer.com
Cursor — cursor.com
Vercel — vercel.com
Profound — tryprofound.com
Website: www.firstofkind.com
𝕏: x.com/firstofkind_
Threads: threads.com/firstofkind_
Instagram: instagram.com/firstofkind_
Hashtag: #FirstofKind
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Ryo Lu: The Way
What is the future of design in a post-AI world?Ryo Lu pioneered new patterns for collaboration as founding designer at Notion. He now leads design at Cursor, shaping how software gets built through a fusion of …
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What is the future of design in a post-AI world?
Ryo Lu pioneered new patterns for collaboration as founding designer at Notion. He now leads design at Cursor, shaping how software gets built through a fusion of design and engineering.
In this conversation with Soleio, he explains Cursor's approach to design and how the product will evolve to empower designers who build.
00:00 – Intro: The future of design
01:49 – What is design at Cursor?
02:50 – How the team actually works
04:46 – Generalists, Self-Starters, Ex-Founders
07:34 – Building Cursor inside Cursor
10:45 – The next level: Agents & Abstraction
13:48 – Pattern language
18:24 – A lingua franca for builders
20:34 – Baby Cursor
23:45 – The new shape of designer
26:10 – Does AI distribute or concentrate power?
29:43 – Why Cursor is the tool you should learn
30:54 – A new design philosophy
32:36 – Where the path leadsS2:E2 Ryo Lu: The Way
Hosted by Soleio and produced by Room 3 (www.room3nyc.com)First of Kind is powered by our sponsors:
Framer: framer.com
Cursor: cursor.com
Vercel: vercel.com
Profound: tryprofound.comWebsite: www.firstofkind.com
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X: x.com/firstofkind_
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Joe Gebbia: Designer-in-Chief
Why did Joe Gebbia go to Washington? I spoke with America’s first-ever Chief Design Officer last fall to find out. We met on the White House grounds to discuss his newly created role, the formation of …
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Why did Joe Gebbia go to Washington? I spoke with America’s first-ever Chief Design Officer last fall to find out. We met on the White House grounds to discuss his newly created role, the formation of @ndstudio, and how Joe plans to weave design into the frabic of U.S. federal government.
00:00 - Intro / Eisenhower Exec Office Bldg
01:34 - From Airbnb to Washington
04:39 - The Federal Retirement Problem
06:31 - The Mine in the Mountain
08:29 - Do Things That Don’t Scale
11:35 - The Julie Prototype
14:20 - Down to 60 Seconds
16:33 - Consumer-Grade Government
18:31 - Nixon’s Federal Beautification
20:22 - The National Design Studio
24:24 - Trust Through Design
27:43 - Building the Dream Team
31:22 - The Silicon Valley Coalition
35:33 - A Golden Age of DesignSpecial thanks to Joe Gebbia and his team for making this conversation possible.
S2:E1 Joe Gebbia, Designer-in-Chief
Hosted by Soleio: x.com/soleio
Produced by Room 3: room3nyc.comFirst of Kind is powered by our sponsors:
Framer: framer.com
Cursor: cursor.com
Vercel: vercel.com
Profound: tryprofound.comWebsite: www.firstofkind.com
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X: x.com/firstofkind_
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Twiddling Bits with Susan Kare
Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a Thank you to our partners!Cursor — https://cursor.comFramer — …
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Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a
Thank you to our partners!
Cursor — https://cursor.com
Framer — https://framer.com
Granola — https://granola.ai
Linear — https://linear.app
Perplexity — https://perplexity.comMercurial Artifacts with Nicholas Jitkoff
Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a Thank you to our partners!Cursor — https://cursor.comFramer — …
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Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a
Thank you to our partners!
Cursor — https://cursor.com
Framer — https://framer.com
Granola — https://granola.ai
Linear — https://linear.app
Perplexity — https://perplexity.comThe Miseducation of Julie Zhuo
Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a Thank you to our partners!Cursor — https://cursor.comFramer — …
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Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a
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Cursor — https://cursor.com
Framer — https://framer.com
Granola — https://granola.ai
Linear — https://linear.app
Perplexity — https://perplexity.comJessica Hische’s Little Shop of Wonders
Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a Thank you to our partners!Cursor — https://cursor.comFramer — …
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Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a
Thank you to our partners!
Cursor — https://cursor.com
Framer — https://framer.com
Granola — https://granola.ai
Linear — https://linear.app
Perplexity — https://perplexity.comElectric Feel with Colin Dunn
Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a Thank you to our partners!Cursor — https://cursor.comFramer — …
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Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a
Thank you to our partners!
Cursor — https://cursor.com
Framer — https://framer.com
Granola — https://granola.ai
Linear — https://linear.app
Perplexity — https://perplexity.comThe Curious Case of Henry Modisett
Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a Thank you to our partners!Cursor — https://cursor.comFramer — …
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Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a
Thank you to our partners!
Cursor — https://cursor.com
Framer — https://framer.com
Granola — https://granola.ai
Linear — https://linear.app
Perplexity — https://perplexity.comIntroducing First of Kind
Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a Thank you to our partners!Cursor — https://cursor.comFramer — …
Notas do episódio
Explore our Conversational Show Notes, brought to you by Granola.ai — https://notes.granola.ai/f/ee3b12a6-82bb-4662-940a-d4270871994a
Thank you to our partners!
Cursor — https://cursor.com
Framer — https://framer.com
Granola — https://granola.ai
Linear — https://linear.app
Perplexity — https://perplexity.com"Last winter in the dappled light of a redwood grove, I met @bryce for the first time in front of a camera..." reads the tweet from @soleio.
At the conclusion of our conversation last winter in that dappled forest, I was struck by this new profile of founder he was describing. There were new tools opening new avenues for a creative to build and explore opportunities in entirely new ways. As someone who has an insatiable appetite for the new, this felt like a founder profile worth exploring.
So when our three hour chat (edited down to about an hour) in the woods was winding down, we made a proposition — "Do you want to develop a show with us?"
We left the question of format open, but the general idea of exploring the edges of designers as founders and builders was something we all got excited about digging into deeper. As we dug in, the ideas and format became clearer. And if you were to stop Soleio on the street, here’s the pitch for this series —
This project came together around a simple question: Who are the designers in tech that are the first to pioneer a new way of doing things? What does that archetype look like in practice?
In music, we have genre-defining artists. In software, we have first-of-kind designers.
This is a show where we talk to the people pushing the frontiers of design into new directions and capabilities—whether at the helms of new businesses or as practitioners of a new craft.
The series is called First of Kind, capturing the emergent and evolving nature these first of kind founders and creatives across a wide range of mediums. We let Soleio take the lead on guests, and nearly all six were his immediate ideas for dream conversations. We’re releasing them all at once, in their entireties, and plan to share a supercut of themes we saw across them once a week for the next month.
Guests this season include:
— Henry Modisett, Head of Design at Perplexity
— Colin Dunn, Cofounder of Visual Electric
— Jessica Hische, Cofounder of Studioworks
— Julie Zhuo, Cofounder of Sundial
— Nicholas Jitkoff, Cofounder of /dev/agents
— Susan Kare, Design IconThis is all new for us. We’ve never done a series like this before. We’ve never collaborated with someone creatively like this before. And we’ve never had support from sponsors before. On all fronts, it's been a home run of an experience.
These focused conversations were incredibly fun to facilitate. The guests were gracious, insightful, and have entered seamlessly into the world of indie.
As for collaboration, we could not have hoped for a better partner in crime than Soleio. Given that our first meeting was recorded, it felt natural to continue building that friendship in front of, and behind, the lens. Seeing his creative process in action was both eye opening and inspiring. His ambition and cadence across all aspects of his life put a battery in all of our backs — a true First of Kind himself in so many ways. Building together over the last few months has been a tremendous privilege and honor.
When we started this, our plan to was simply underwrite it as indie. But as word spread, companies we deeply admire offered their support as well. So, with much gratitude, we welcome Linear, Cursor, and Perplexity to the First of Kind family. Each has deep roots in the worlds we’re exploring here, and we’re incredibly grateful for their support.
So, that’s First of Kind. I hope you enjoy watching and learning from these as much as we enjoyed making them.
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