Starting Small Still Counts

It’s tempting to look at other therapists, coaches or creators and think:

“It’s easier for them because they’re bigger.”

But what we often forget is that every established business once started small.

In this solo episode, I reflect on the early days of my own private practice and Therapy Growth Group as we approach its sixth birthday. I talk about fear, comparison, visibility and the courage it takes to keep showing up when you’re still finding your feet.

Because behind every “overnight success” are usually years of small steps, awkward beginnings and learning as you go.

I also explore why helping just one person still matters, why growth can actually be easier to manage when it happens gradually, and how success often looks very different from what we imagine.

Whether you’re just starting out in private practice or feeling discouraged because your audience, client list or confidence still feels small, I hope this episode encourages you to keep going.

In this episode:

• Why comparing yourself to more established therapists can stop you taking action
• What people don’t see behind business growth
• The importance of courage over confidence
• Why helping one person still counts
• How consistency builds confidence over time
• Why starting small can actually help you grow sustainably
• The ripple effects that can happen when you keep going

I also share:

• The story behind starting Therapy Growth Group
• What six years in business has taught me
• Why I still feel fear even now

Training mentioned in this episode:

• Five Ways to Attract New Clients
• Exploring Your Niche
• Ask Me Anything

You can find details of all current training here:

https://josephinehughes.as.me/training

If this episode encouraged you, I’d love it if you shared it with another therapist who needs reminding that starting small still counts.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: private practice growth, starting a counselling business, success in therapy practice, building confidence as a therapist, therapy marketing strategies, finding your niche in therapy, private practice challenges, therapist training and development, encouraging small businesses, client attraction strategies, therapy visibility, successful counselling practices

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.