TechEd #1: Natura's Path to Clean Core and AI Agents
Notas do episódio
Recorded live at SAP TechEd 2025 in Berlin, this episode brings a firsthand look at one of Latin America's most ambitious SAP transformations.
Michael Uhlig, Solution Architect at Natura — the iconic beauty company behind the Natura and Avon brands, with 3.1 million consultants across eight countries — shares with host Fernanda Rodrigues the story behind "T4all" (Transformation for All): a full greenfield SAP Cloud ERP implementation covering five factories, 16 distribution centers, two brands, and eight countries.
Michael explains why Natura chose greenfield over lift-and-shift, how a clean core mindset shaped every design decision, and what lessons from the Ecuador pilot reshaped their approach before tackling Brazil, their largest and highest-risk operation. He also walks through Natura's parallel AI journey: activating Joule across SAP S/4HANA Cloud, building early AI agents, establishing governance with AI Agent Hub, and pioneering a "Digital Twin" concept to free knowledge workers from repetitive questions and give them space to think strategically.
If you're wondering where to start your own transformation, Michael's advice is simple: just start.
Follow and subscribe on Spotify or Apple Podcasts so you never miss an update, leave your comments and your quick rating or review helps others discover the show. Have a question, topic suggestion, or want to connect with the team? Write to us at [email protected] — we read every message.