Leaders Worth Knowing Podcast
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- Último episódio
- 13 nov 2026
Sobre o podcast
The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
Licença: Copyright 2026 Leaders Worth Knowing Podcast
Episódios 300
If you build it, they will come: how to finance a new stadium
Former Goldman Sachs Head of Global Sports Advisory Elis Wyn Jones joins the show to help explain how major capital investment projects can become reality in sports and entertainment.It’s the first episode in a …
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Former Goldman Sachs Head of Global Sports Advisory Elis Wyn Jones joins the show to help explain how major capital investment projects can become reality in sports and entertainment.
It’s the first episode in a three-part series examining the modern venue development business case, co-hosted by HKS Regional Design Director and Principal Alex Thomas and Leaders Editorial Director James Emmett.
Well over half the current Premier League teams are in process with some kind of venue development or redevelopment project.
And with new development projects in top-end sport in the UK costing anywhere from £150 million for a new stand through to £2 billion and more for a new stadium, and in an environment in which government subsidy or public-private partnership is rare, efficient and effective funding models are critical.
But where does the money come from, how is it underwritten, deployed, and eventually returned? What do financing entities want to see in a business plan before they lend, and what are the major risks to be avoided.
A tale of two global rugby tournaments; the legend of Toto Wolff
Rugby union's Nations Championship got back underway this week, as the Rugby League World Cup draws to a conclusion in Australia, and James Emmett and David Cushnan are in the studio to consider both. The …
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Rugby union's Nations Championship got back underway this week, as the Rugby League World Cup draws to a conclusion in Australia, and James Emmett and David Cushnan are in the studio to consider both.
The Nations Championship, organised by SANZAAR and the Six Nations, has added a new narrative to summer and autumn internationals but, as the inaugural tournament moves towards its finals weekend at Twickenham later this month, Qatar's withdrawal from hosting and sponsoring the 2028 edition means a return to the commercial drawing board.
Meanwhile in Australia, the men's and women's Rugby League World Cup comes to a conclusion this weekend, without making much of a dent in the northern hemisphere. As the NRL takes greater control of the sport, at club and international level, what next for the 13-a-side code?
Elsewhere, there's a tribute to Toto Wolff and his Mercedes team, F1 world champions again; and in the week of the COP31 climate change conference, how prepared for extreme weather are the UK's stadiums and venues?
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Leaders Club is the fastest-growing membership for mid-career sports professionals – designed to help you step up, stand out and accelerate your career. To find out more about the membership visit: leadersclub.com
Milan’s new football cathedral; the last rites for LIV Golf
As RedBird Capital and Oaktree, owners of AC Milan and Inter respectively, gear up to begin work on Milan’s new football stadium, James Emmett and David Cushnan take a look at the newly-revealed plans and …
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As RedBird Capital and Oaktree, owners of AC Milan and Inter respectively, gear up to begin work on Milan’s new football stadium, James Emmett and David Cushnan take a look at the newly-revealed plans and Generali’s record-breaking naming rights sponsorship.
They also reflect on this week’s big conversation with Fliss Barnard, CEO at Ascot Racecourse, and consider the ways in which leaders of large sports events can help build and nurture culture amongst permanent and temporary staff. And on the end of LIV Golf, as BC Partners’ funding plan is withdrawn.
Elsewhere, there’s a quick whirl around this week’s World Travel Market in London, where - perhaps surprisingly - major sports events were not particularly prominent. And with the festive season - sort of - upon us, which sports organisations will be marking the moment with a content and brand campaign?
Making Culture Count: Ascot CEO Fliss Barnard
How do you preserve the traditions of a 300-year-old British institution while building a culture fit for its next phase of growth? Ascot Racecourse CEO Fliss Barnard joins Leaders Editorial Director James …
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How do you preserve the traditions of a 300-year-old British institution while building a culture fit for its next phase of growth?
Ascot Racecourse CEO Fliss Barnard joins Leaders Editorial Director James Emmett and Humanforce’s Dom Fraser for the first episode of Making Culture Count: Lessons from the Frontline of Fan Experience, a new three-part series exploring how organisational culture shapes the experience of sports and entertainment fans.
Barnard explains why culture is inherent to the Ascot experience, particularly when scaling from around 200 permanent employees to 7,000 during Royal Ascot. She explores the move towards directly hiring more frontline staff, and how training helps ensure the brand comes through in every part of the experience.
Elsewhere in the show, the trio discuss Ascot’s ambitions for international growth; balancing heritage with accessibility; the role of technology in improving customer service; and why Barnard is introducing a new leadership programme as the organisation enters its next period of change.
Harry Kane's anti-AI Ballon d'Or win; and why now is the time for a deal to be done in the Manchester City case
Bayern Munich and England striker Harry Kane is this year's Ballon d'Or winner; his victory was confirmed at a glittering ceremony in London, put on by Ballon d'Or organisers the Amaury Group and Uefa. The …
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Bayern Munich and England striker Harry Kane is this year's Ballon d'Or winner; his victory was confirmed at a glittering ceremony in London, put on by Ballon d'Or organisers the Amaury Group and Uefa.
The crowing of Kane - and the evolution of the awards ceremony itself - are the subject of discussion between James Emmett and Nic Coward, standing in as co-host this week for David Cushnan.
Coward is a serial sporting board member, the current chair of the National League, and former General Secretary of the Premier League.
Elsewhere in the show, the pair discuss the behind-the-scenes maneuverings around the Manchester City case; and the looming deadlines for candidacies for both the 2036 Summer Olympic Games and the Fifa presidency.
The return of Olympic host city bidding races; Greek yoghurt's big tennis bet
The International Olympic Committee has revealed the process and timeline for selecting the host of the 2036 summer Olympic Games, and James Emmett and David Cushnan are on hand to discuss why a more open …
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The International Olympic Committee has revealed the process and timeline for selecting the host of the 2036 summer Olympic Games, and James Emmett and David Cushnan are on hand to discuss why a more open bidding contest is a good thing.
They consider the publicly-announced contenders for 2036 - India, Qatar, South Korea, South Africa, Germany, Hungary and Türkiye - ahead of next week's expression of interest deadline, and the group of comms and PR agencies who will help craft the bids and shape the narrative ahead of the vote in 2029.
Elsewhere, it's been a big week for Greek yoghurt, as Fage becomes the title sponsor of the season-ending WTA Finals, in Indian Wells next month and then in Charlotte from 2027. There's also time for a snap review of Ari Emanuel's sassy memoir, Roll the Calls, and the NFL landing in Paris during a week of civil unrest in the French capital.
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Leaders Club is the fastest-growing membership for mid-career sports professionals – designed to help you step up, stand out and accelerate your career. To find out more about the membership visit: leadersclub.com
Who's watching women's sport? With Crux Football's Bex Smith
Bex Smith, CEO of multi-club women's football ownership group Crux Football, is the next guest in the series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans …
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Bex Smith, CEO of multi-club women's football ownership group Crux Football, is the next guest in the series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans of women’s sport.
GWI’s Director of Research Services Peter Kent joins David Cushnan, to frame up the conversations through GWI’s extensive data on the topic.
In this episode, Smith explains the rationale behind the formation of Crux Football in 2025, and its first two club investments - Montpellier FC in France last October and Sweden's FC Rosengard at the start of this year. The former New Zealand international outlines the ways in which Crux is helping to build the profile and fanbase of the clubs, and delves into some of the specific challenges and opportunities for women's football in France and Sweden.
She also looks ahead at next year's Fifa Women's World Cup, exploring how it can be a catalyst moment for women's football fandom, and explains why Gillian Anderson, along with other high-profile investors, are critical pieces of the jigsaw puzzle as Crux Football continues to evaluate investment opportunities across Europe.
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Leaders Club is the fastest-growing membership for mid-career sports professionals – designed to help you step up, stand out and accelerate your career. To find out more about the membership visit: leadersclub.com
Rwanda's Grand Prix, Manchester City's punishment, and Netflix's next big football play
Netflix has acquired the exclusive broadcast rights in Spain to the 2030 men's Fifa World Cup, a move which underlines its live sports ambition and marks a first foray into football in Europe. James Emmett and …
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Netflix has acquired the exclusive broadcast rights in Spain to the 2030 men's Fifa World Cup, a move which underlines its live sports ambition and marks a first foray into football in Europe.
James Emmett and David Cushnan are back in the studio after a frantic Leaders Week London to examine the streaming giant's latest move, and reflect on Netflix's VP of Non-fiction Series & Sports Brando Riegg's appearance on stage at Stamford Bridge.
Elsewhere, Rwanda has signed a 10-year agreement with F1 to host a Grand Prix from the "early 2030s". It's a return to Africa for the sport, and a major move in the country's economic and tourism vision - but it's controversial, too.
And as the world continues to debate Manchester City's historic misdemeanors and the various geopolitical and diplomatic ramifications, is there an appropriate punishment that can also provide an entertaining - and possibly commercially helpful - new storyline for English football?
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Leaders Club is the fastest-growing membership for mid-career sports professionals – designed to help you step up, stand out and accelerate your career. To find out more about the membership visit: leadersclub.com
Microsoft CTO Simon Crownshaw on AI, sport as a crucible for innovation, and how he picks sponsorship deals
Simon Crownshaw is Microsoft’s international factotum: Worldwide Director for Media & Entertainment, CTO, and AI evangelist, he is also the key to the sports and entertainment marketing arsenal at Microsoft.He …
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Simon Crownshaw is Microsoft’s international factotum: Worldwide Director for Media & Entertainment, CTO, and AI evangelist, he is also the key to the sports and entertainment marketing arsenal at Microsoft.
He joins James Emmett to discuss how artificial intelligence is transforming the sports industry, from content creation and production workflows to fan engagement and the future of media itself.
Simon's career has taken him from Disney, Pixar and Industrial Light & Magic to Microsoft, where he now helps shape the company's work with organisations including the Premier League, the NFL and Formula One. He’s one of only a handful of execs at the technology giant who has the company’s corporate blessing to speak publicly.
The conversation explores the rise of AI-native generations, the shift towards voice-first interaction, and Simon's belief that we're on the cusp of an entirely new medium that could redefine how fans consume, experience and participate in sport.
Leaders Week London in review: NBA Europe, Alexis Ohanian, Snoop Dogg and other tidbits from Stamford Bridge
The curtain has fallen on Leaders Week London at Stamford Bridge, and James Emmett and David Cushnan are joined by an all-star lineup to reflect on the major themes of the Summit. Next League Founder and CEO …
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The curtain has fallen on Leaders Week London at Stamford Bridge, and James Emmett and David Cushnan are joined by an all-star lineup to reflect on the major themes of the Summit.
Next League Founder and CEO Dave Nugent, Trippant Founder and CEO Tom Scott and Abe Madkour, Publisher and Executive Editor of Sports Business Journal share their highlights.
They include the latest from on and off stage on NBA Europe, as EMEA Managing Director George Aivazoglu provided a status update; Europe's venue boom and the commercial implications of it; the continuing rise of premium experiences; and the various leadership styles on display.
You'll also hear snippets from the stage on Thursday, including NBC Olympics and Paralympics President Molly Solomon; Richard Atkinson, Acting CEO at Wimbledon; NASCAR EVP and Chief Brand Officer Tim Clark; and Reddit Co-Founder and Chelsea FC Women Owner Alexis Ohanian.
Leaders Week London - day 1 as it happened: Scott O'Neil, Kevin Demoff, Francesca Bodie and a cast of thousands
As the dust settles on the first day of the Summit at Stamford Bridge, James Emmett and David Cushnan gather their thoughts - and those of guests Shivs Thevarr, VP of Global Partnerships at the Milwaukee Bucks …
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As the dust settles on the first day of the Summit at Stamford Bridge, James Emmett and David Cushnan gather their thoughts - and those of guests Shivs Thevarr, VP of Global Partnerships at the Milwaukee Bucks; Francois Westcombe, MD of Ticketmaster Sport EMEA; and Steve Gera, Former President, Grand Slam Track.
They reflect on some of the big themes to emerge across the stages and on the floor, including the leadership lessons coming out of LIV Golf CEO Scott O'Neil's morning session; Louise Young, F1's Chief Race Promotion Officer, on turning races into cultural and entertainment events; Kroenke Sports & Entertainment President Kevin Demoff on the shared performance cultures that can develop through multi-club ownership; and Francesca Bodie, President of Venezia FC, on the power of destination marketing, as she oversees a shiny new stadium for Venice.
Addressing critical needs: Inside the PIF sports strategy
Two of the PIF’s most senior sports insiders, Mohamed Alsayyad and Faisal Al Sabah, join the Leaders Worth Knowing podcast this week to unpack the latest iteration of the Saudi Public Investment Fund’s strategy …
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Two of the PIF’s most senior sports insiders, Mohamed Alsayyad and Faisal Al Sabah, join the Leaders Worth Knowing podcast this week to unpack the latest iteration of the Saudi Public Investment Fund’s strategy for sports and entertainment.
Mohamed Alsayyad is Head of Marketing, Corporate Brand & Strategic Advisory at the PIF. He’s been with the organisation for over 10 years and has seen sport develop in importance across three different eras – and three distinct strategies. He now runs sports sponsorship activity.
Faisal Alsabah is his relatively recently installed colleague. He looks after MENA Sports Investments for the PIF, and spent time earlier in his career at McKinsey and the NFL in New York.
Mohamed and Faisal sat down to record this episode after a private media briefing in New York in September, where they were visiting the US Open in their capacity as major tennis stakeholders. The PIF is a sponsor of both the WTA and ATP and has an ATP 1000 tournament license it intends to use with a new event in the Kingdom next year.
The conversations explores the objectives of the PIF’s current sports strategy – clarifying the importance of the sector in the wake of this year’s release of a refreshed overall PIF strategy for 2026 to 2030.
This is the first episode in a new series of ‘Addressing critical needs’, a Leaders Worth Knowing show produced in partnership with the PIF.
The first series took a three-part view of the PIF’s sports sponsorship strategy and featured episodes with Alanoud Althonayan, Head of Events and Sponsorship at the PIF, Eno Polo, the CEO of the ATP, and WTA Ventures CEO Marina Storti.
Who’s watching women’s sport? With Chelsea Women CEO Aki Mandhar
Aki Mandhar, CEO of Chelsea Women, is the first guest in a new series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans of women’s sport.GWI’s Director of …
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Aki Mandhar, CEO of Chelsea Women, is the first guest in a new series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans of women’s sport.
GWI’s Director of Research Services Peter Kent joins David Cushnan, to frame up the conversations through GWI’s extensive data on the topic.
In this episode, Mandhar explains how Chelsea think about, segment and then serve its fans, on and off the field; how the club is creating distinct event experiences for different kick-off times; why and how it has launched an extensive package of maternity and fertility support for players; and how clubs like Chelsea can maximise the momentum next year’s Women’s World Cup will generate.
She also tackles the sceptics of women’s football and its business model, and shares the skillsets you might need to work with her, at this point in the commercial development of women’s football.
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Leaders Week London takes place next week at Stamford Bridge, home of Chelsea FC and Chelsea Women. It’s where global sport does business. The Summit is next Tuesday and Wednesday (7th and 8th October) - head to leadersinsport.com/leadersweek to secure your pass.
On and on and on: what Mbappé's shoe swap means for the sportwear sector
Sportswear brand On last week confirmed the worst secret in the industry, when it announced Kylian Mbappé as the marquee signing for its new football division.In luring the France and Real Madrid superstar away …
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Sportswear brand On last week confirmed the worst secret in the industry, when it announced Kylian Mbappé as the marquee signing for its new football division.
In luring the France and Real Madrid superstar away from Nike, On has thrust itself into mainstream conversation for the first time in its relatively short history. James Emmett and David Cushnan are in the studio to chart the rise of On, and analyse its lofty ambitions to take on Nike, Adidas, Under Armour and the other brands operating in an increasingly competitive space.
Elsewhere, the Asian Games are underway in Aichi-Nagoya - featuring as many athletes as competed at Paris 2024 - and it's an example of a huge sports event that simply doesn't make a mark across much of the rest of the world - which other events and sports fall into that category?
Leaders Week London is a fortnight away and it's your last chance to secure at Stamford Bridge for the largest and most senior gathering in the sports business. Visit leadersweeklondon.com to secure your pass for Wednesday 7th and Thursday 8th October.
Scroll Stoppers: what's real anymore? The AI revolution in sports content
How is AI changing the way sports organisations create content, engage fans and unlock new commercial opportunities? It's a question we get into in this episode of Scroll Stoppers, a mini series from Leaders …
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How is AI changing the way sports organisations create content, engage fans and unlock new commercial opportunities?
It's a question we get into in this episode of Scroll Stoppers, a mini series from Leaders and Ten Toes exploring how to make an impact with digital content.
From AI-generated athletes and digital twins to personalised fan experiences and million-strong virtual fan communities, this conversation explores how sport is grappling with its biggest technological shift in decades, and where the line between innovation and authenticity should be drawn.
Scott Gutterman, former SVP of Digital & Broadcast Technologies at the PGA Tour and now Chief Digital Officer at Next League, joins series co-hosts, Ben Weisfeld, Founder & CEO of Ten Toes and Leaders Senior Content Manager Henry Breckenridge, to unpack how leading rights holders are using AI to scale content, the balance between efficiency and creativity, the opportunities and risks around athlete likeness and digital twins, and where the next frontier of AI-powered fan experiences might take us.
Crunch time looms as NBA Europe inches closer
Adam Silver met the press in New York on Tuesday, delivering a much-anticipated, but brief, status report on NBA Europe. James Emmett and David Cushnan, back in London, examine his comments, as the NBA's …
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Adam Silver met the press in New York on Tuesday, delivering a much-anticipated, but brief, status report on NBA Europe. James Emmett and David Cushnan, back in London, examine his comments, as the NBA's ambitious project - the talk of the industry on this side of the Atlantic at least - inches forward, and assess where it might leave Euroleague, which for the moment is moving forward with its own franchise expansion plan.
Elsewhere, they reflect on a series of recent conversations and experiences in the sports hospitality space, and consider how sports organisations should be seeking to balance ultra-premium, high-end offerings with a renewed focus on general admission ticket packaging.
And there's just time to remark on the other big topics of the week: Nairobi nabbing the World Athletics Championships in 2029 from London; Madrid's first F1 event at the Madring; and the innovations brought to life by World Athletics at the first Ultimate Championships in Budapest.
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Leaders Week London is three weeks away. It’s where global sport does business, so you’ll be in great company. To secure your pass for Stamford Bridge, on Wednesday 7th and Thursday 8th October, visit leadersinsport.com/leadersweek
Pull up a Chair: Richard Thompson on delivering memorable moments for prospects and clients
Richard Thompson wears several hats - Chair of M&C Saatchi Sport and Entertainment and the England & Wales Cricket Board among them - but it’s his role chairing hospitality giant Levy UK & Ireland, parent of …
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Richard Thompson wears several hats - Chair of M&C Saatchi Sport and Entertainment and the England & Wales Cricket Board among them - but it’s his role chairing hospitality giant Levy UK & Ireland, parent of Lyvera, that’s the focus of this conversation with David Cushnan.
Thompson casts his eye over the trends influencing the sector right now, and those he’s anticipating, as he reflects on what makes an impactful and memorable guest offering at various pricepoints.
He also considers hospitality as a business tool and assesses how that’s changing for agencies, executives and talent; Lyvera’s positioning as a disruptor in the space as it looks to forge deeper business partnerships with rights holders like the Jockey Club; and the importance of smaller touches, such as invitations and cars.
This episode follows our recent conversations with Lyvera CEO Charlie Buck and The iLUKA Collective CEO Felicity Shankhar - iLUKA joined Lyvera, the Levy-owned sports hospitality group in February.
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Leaders Week London is three weeks away. It’s where global sport does business, so you’ll be in great company. To secure your pass for Stamford Bridge on Wednesday 7th and Thursday 8th October, visit leadersinsport.com/leadersweek.
Why Charlie XCX's Brat Summer is the perfect sports marketing template
The annual Two Circles EMEA client summit took place in London this week; hundreds of the agency's partner organisations - drawn largely from across the world of sporting rights holders - convened to discuss …
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The annual Two Circles EMEA client summit took place in London this week; hundreds of the agency's partner organisations - drawn largely from across the world of sporting rights holders - convened to discuss aspects of the central theme of fandom.
The concept of fandom in sports and entertainment - and different approaches to building it and monetizing it - is the thread that links a series of conversations James Emmett recorded across the course of the event.
Those conversations feature:
- Two Circles Executive Director Mel Chapman, who unpacks Brat Summer as a fan marketing case study;
- Dallas Mavericks SVP Strategy Kyle Burkhardt, who details what long-term strategy looks like at an organisation that needs to sell hundreds of thousands of tickets every season; and what sport can learn from musical theatre business;
- WSL CMO Ruth Hooper, who gave her thoughts on the start of a new season in women's football and her plans to kick-start growth again in attendance across the league after a plateau last year;
- FA Chief Digital Officer Alex Willis, on her opening efforts after joining Team England from the Premier League - focusing particularly on the launch of a new app;
- United Rugby Championship CMO Tom Lister, who delivers an eloquent pushback to the idea that rugby needs fundamental change
- Two Circles EMEA MD Harry Hawkins, who opened up the event with a slick presentation outlining what Two Circles sees as a $1.94 trillion economy in sports and entertainment fandom; he shows his working and spells out the opportunity for sport from here.
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Leaders Week London is less than a month away. To join 2,000 senior executives from 50+ countries, plus have access to three stages, private forums and unrivalled networking opportunities, at Stamford Bridge, visit leadersweeklondon.com
Power and influencers: Ranking the Grand Slams
Fresh off the back of a whirlwind fact-finder to New York, James Emmett returns to the studio alongside David Cushnan with his observations from the US Open.As the tournament grows - physically and as a New …
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Fresh off the back of a whirlwind fact-finder to New York, James Emmett returns to the studio alongside David Cushnan with his observations from the US Open.
As the tournament grows - physically and as a New York social and cultural occasion - they consider the impact of the $800 transformation project at Arthur Ashe Stadium, which will conclude next year, on the fan experience and corporate offering.
The other big questions are pondered: As influencers continue to make their mark - for better or worse - on major sports events, how should organisers respond? And just how did the Honey Deuce become such an effective marketing asset?
Elsewhere, the new NFL season begins with a four-year contract extension for Commissioner Roger Goodell, and the first regular season game in Melbourne this Friday, with the LA Rams and San Francisco 49ers taking opposite approaches to preparation.
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Leaders Week London is less than a month away. To join 2,000 senior executives from 50+ countries, plus have access to three stages, private forums and unrivalled networking opportunities, at Stamford Bridge, visit leadersweeklondon.com
Madrid's big F1 moment looms; What should we call DAZN these days
Just over a week out from the first Spanish Grand Prix at the new Madring circuit in Madrid, David Cushnan and James Emmett are back in the studio to discuss why it could become one of the most important - and …
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Just over a week out from the first Spanish Grand Prix at the new Madring circuit in Madrid, David Cushnan and James Emmett are back in the studio to discuss why it could become one of the most important - and commercially powerful - events on the F1 calendar.
They also consider how to define DAZN in the wake of its acquisition of commercial distribution platform Everpass, and the closing of its deal to buy streaming platform technology firm Viewlift. Does this indicate a change of tack from the company once dubbed the 'Netflix of sport'.
There's also time to reflect on this week's conversation with Everton Chief Revenue Officer Aaron Duckmanton, and his role bringing major sports and music events to the club's new Hill Dickinson Stadium.
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The Summit at Leaders Week London takes place on Wednesday 7th and Thursday 8th October. Visit leadersinsport.com/leadersweek for more information on speakers, who's attending and networking experiences to suit every taste.
Everton’s Aaron Duckmanton: Life as a Premier League club Chief Revenue Officer
Aaron Duckmanton, Chief Revenue Officer at Everton, sits down with David Cushnan as the Premier League club begins its second season at Hill Dickinson Stadium.In a wide-ranging conversation recorded just before …
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Aaron Duckmanton, Chief Revenue Officer at Everton, sits down with David Cushnan as the Premier League club begins its second season at Hill Dickinson Stadium.
In a wide-ranging conversation recorded just before the start of the new season, Duckmanton explains the vision for building out the sports and entertainment events roster at the new stadium, including major concerts, and what he’s learnt about booking acts and the world of live touring.
He also outlines how the club has taken fans and partners on the journey to the new stadium, and the undeniable step change in commercial performance it has unlocked; how Everton thinks about internationalisation and global fans; why constantly taking the temperature of fans is vital; the commercial leadership model in place at the club; the league’s response to the ban on front-of-shirt gambling partners; the changing skillsets of CROs in the Premier League; and what the future holds for Everton’s women’s team which has made Goodison Park its new home.
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The final countdown is on to Leaders Week London. Secure your place amongst 2,000 senior sports industry executives at Stamford Bridge on Wednesday 7th and Thursday 8th October. Visit: leadersweeklondon.com
British Cycling Ventures' Darren Henry: Proving a new model for how governing bodies can be structured
British Cycling Ventures is the new commercial offshoot of British Cycling, set up to give the national governing body more agility and ultimately increase revenues. Darren Henry, who has been with British …
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British Cycling Ventures is the new commercial offshoot of British Cycling, set up to give the national governing body more agility and ultimately increase revenues. Darren Henry, who has been with British Cycling since 2021, is heading up the entity as Managing Director, and he joins David Cushnan in the studio to explain the rationale and reality.
Henry explains how British Cycling Ventures is looking to commercialise key IP, such as the Tour of Britain, and work with key partners like Lloyds. He also gives an update on the search for strategic investment into British Cycling Ventures.
Looking ahead, he also considers what impact next year's Tour de France Grand Depart in the UK could have on cycling in the country; British Cycling's membership-building and nurturing; and the various challenges facing national governing bodies in 2026.
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The Summit at Leaders Week London takes place on Wednesday 7th and Thursday 8th October - to secure your place and see what's happening on-stage and off-stage, visit https://bit.ly/3QJra1u
Felicity Shankar: why every major event wants a hospitality house
What exactly is a hospitality house, and why has it become a fixture at the world's biggest sporting events?This week on Leaders Worth Knowing, James Emmett sits down with Felicity Shankar, CEO of The iLUKA …
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What exactly is a hospitality house, and why has it become a fixture at the world's biggest sporting events?
This week on Leaders Worth Knowing, James Emmett sits down with Felicity Shankar, CEO of The iLUKA Collective, one of the sports industry's leading experiential agencies. Fresh from delivering FIFA House in New York during the 2026 FIFA World Cup, Felicity explores how hospitality houses have evolved from an Olympic concept into a powerful platform for brands, rights holders and event organisers.
From the ingredients that make a hospitality house memorable to lessons learned from projects including Maison Deloitte at the Milano Cortina Winter Olympics, this conversation offers a behind-the-scenes look at the craft of creating experiences that leave a lasting impact.
This episode follows our recent conversation with Lyvera CEO Charlie Buck. Earlier this year, iLUKA joined the Lyvera sports hospitality group following its acquisition by Levy.
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You'll be able to continue the conversation at Leaders Week London on 7-8 October, where Felicity's colleagues from Lyvera will be joining industry leaders from across the global sports business. To see the agenda, visit https://bit.ly/3QJra1u
Applying US know-how; empty seats; and who’s up for a Fifa election campaign?
As the Leaders Week London agenda goes live, James Emmett and David Cushnan are in the studio to predict what might be the big talking points when global sport does business this October at Stamford Bridge. The …
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As the Leaders Week London agenda goes live, James Emmett and David Cushnan are in the studio to predict what might be the big talking points when global sport does business this October at Stamford Bridge. The prospect of a contested Fifa Presidential election makes the list, as Gianni Infantino battles on and three confederations - Uefa, CONCACAF and the AFC - seek a challenger.
There’s time too to consider VPN sponsorships in football and the number of empty seats at some sports venues this summer - is it misjudged pricing and is the UK market starting to see the impact of less disposable income for households?
And there’s chance to look back at how the business of MotoGP has evolved, building on this week’s interview with Carlos Ezpeleta, the motorcycling series’ Chief Sporting Officer and new team CEO and Co-owner Guenther Steiner, as US know-how meets Spanish roots under Liberty Media’s new ownership.
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Gary Lineker, Alexis Ohanian and Lego CMO Julia Goldin lead the line-up for Leaders Week London, at Stamford Bridge on Wednesday 7th and Thursday 8th October. To see the agenda and book you pass, visit https://bit.ly/3QJra1u
Carlos Ezpeleta and Guenther Steiner: How MotoGP is handling its new American investors
MotoGP's Chief Sporting Officer Carlos Ezpeleta and Guenther Steiner, the new CEO and Co-Owner of the Tech3 MotoGP team, join David Cushnan to discuss how the world's leading motorcycling series in entering its …
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MotoGP's Chief Sporting Officer Carlos Ezpeleta and Guenther Steiner, the new CEO and Co-Owner of the Tech3 MotoGP team, join David Cushnan to discuss how the world's leading motorcycling series in entering its new era, following F1 owner Liberty Media's acquisition last year.
Ezpeleta explains how the changes made so far, some more visible than others, are designed to supercharge the championship's popularity and revenues, and how the new US influence on the series is beginning to manifest itself.
Speaking in London before last Sunday's British round of the championship, the 12th of 22 scheduled races this year, he and Steiner also reflect on the painstaking governance work, which resulted in a fresh commercial framework binding the teams - including manufacturers Ducati, Honda, Yamaha, Aprilia and KTM - to the series and world motorcycling governing body the FIM until 2031, and how to build up the profile of the sport's superstars in markets beyond the current heartlands of Spain and Italy.
And Steiner, who led the Haas F1 team from 2016 to 2024 and became the breakout star of Drive to Survive, explains why investors including IKON Capital and David Blitzer's Bolt Ventures paid $50 million to invest in the independent Tech3 MotoGP team, and how his experience of F1 is helping Ezpeleta chart a path forward under new ownership.
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The Leaders Week London agenda is here. Visit https://bit.ly/3QJra1u and join 2,000 senior sports executives from over 50 countries at Stamford Bridge, home of Chelsea FC, for the Summit, on Wednesday 7th and Thursday 8th October.
What can and can’t be sold? And other questions Gianni Infantino might be asking himself
As Gianni Infantino fights for his future as Fifa President, following a remarkable week in world football politics, James Emmett and David Cushnan reconvene to consider what’s happened and what may happen …
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As Gianni Infantino fights for his future as Fifa President, following a remarkable week in world football politics, James Emmett and David Cushnan reconvene to consider what’s happened and what may happen next.
They review the model - setting up a new entity to house a governing body’s commercial activity - Infantino proposed, where and why it’s worked in other sports, and the missteps he’s made that have enraged much of the football world.
There’s also time to reflect on the Hundred and its quest to build a family-friendly, commercially-attractive product, following James’ conversation this week with the competition’s Growth Director Belinda Moore.
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The full Leaders Week London agenda is released next week, featuring high-level speakers from Lego, Chelsea, F1, Lululemon, Arsenal, Netflix, MLS, NWSL, Disney and many more. To book your pass visit: https://bit.ly/3QJra1u
Belinda Moore: The Growth Director at the Hundred on a new dawn for short form cricket
The Hundred, the ECB's short-form cricket series, is into its sixth season, but it's being billed as another 'season one'. Fresh from selling off majority stakes in the eight competing franchises, the ECB is …
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The Hundred, the ECB's short-form cricket series, is into its sixth season, but it's being billed as another 'season one'.
Fresh from selling off majority stakes in the eight competing franchises, the ECB is ushering in a new era for its unique - and uniquely positioned - summer tournament.
The sell-off process raised more than £500 million for English cricket's governing body, and brought about a devolution of operational and commercial control from the centre to the teams themselves.
With new investors - predominantly from India and the US - this is a very different proposition behind the scenes than the one that started life as something of a novelty six years ago.
Andy Burnham and the big UK sports jobs; what next for the Commonwealth Games?
As Andy Burnham takes up the reins in the UK, James Emmett and David Cushnan consider the raft of big jobs available in British sport - including successors to Juliet Slot and Sally Bolton at Arsenal and …
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As Andy Burnham takes up the reins in the UK, James Emmett and David Cushnan consider the raft of big jobs available in British sport - including successors to Juliet Slot and Sally Bolton at Arsenal and Wimbledon, and potential roles running NBA Europe and the 2035 Fifa Women's World Cup.
Elsewhere, there's the final word on the World Cup - hydration breaks, Gianni Infantino - and a first look ahead to how different the 2030 edition might look, in Spain, Portugal, Morocco and South America.
And with a scaled down, slimline Commonwealth Games getting underway in Glasgow, there's time to ponder the relevance of the Games and its future funding and commercial format, amid a dwindling group of potential host cities.
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The Summit, part of Leaders Week London, takes place at Stamford Bridge, home of Chelsea FC, on Wednesday 7th and Thursday 8th October - for the latest speakers and attendees, and to book your place, visit leadersinsport.com/leadersweek
Charlie Buck: the Lyvera CEO on the value of 'roaming' and other sports hospitality trends
What are the most compelling hospitality experiences in sport? Who's buying what, when and why? And what can rights holders do to deliver more value to their premium clients. These were the key questions put to …
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What are the most compelling hospitality experiences in sport? Who's buying what, when and why? And what can rights holders do to deliver more value to their premium clients.
These were the key questions put to Charlie Buck on the latest Episode of Leaders Worth Knowing.
Buck is the CEO of Lyvera, a collection of businesses focused on creating and marketing premium experiences to sports fans.
It was created earlier this year by sports hospitality giant Levy as a holding company for a number of the businesses it owns: Keith Prowse, Gullivers Sports Travel, The Experience Golf, Lime Venue Portfolio, Events International, the Venues Collection and the recently acquired iLuka Collective.
Lyvera plans to double turnover to £350m by 2028, and Buck, who has experience in senior sales and leadership roles across cricket, rugby, football, golf and triathlon, is the man tasked with delivering the growth.
Charlie Buck will be speaking at Leaders Week London on 8th October. For more information, visit https://leadersinsport.com/sport-business/leaders-events/leaders-week-london/
New York, Birkdale and everywhere in between: where sports industry bigwigs are spending the weekend
The world of football administration, business leaders, celebrities and assorted VIPs are poised to descend on New York this weekend, ahead of the Fifa World Cup final. James Emmett and David Cushnan convene to …
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The world of football administration, business leaders, celebrities and assorted VIPs are poised to descend on New York this weekend, ahead of the Fifa World Cup final. James Emmett and David Cushnan convene to discuss the who and why, and dig into the success of Michael Rubin’s Fanatics Fest, the four-day celebrity-studded collectibles festival, which is pitching up this week in the city.
They also examine who was at the highly-exclusive Sun Valley media and tech gathering this year; who found their way into the Royal Box at Wimbledon; and who is heading to Royal Birkdale this week for what’s expected to be a record-breaking Open Championship.
Elsewhere, there are reflections on recent Worth Knowing conversations with Bruin Capital’s George Pyne and PSG Chief Revenue Officer Richard Heaselgrave, and the latest intelligence from around Premier League commercial departments as several clubs finalise front of shirt partnerships in the new era of no betting sponsorship.
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Join us for The Summit, part of Leaders Week London at Stamford Bridge, home of Chelsea FC. For more information and to secure your pass: https://leadersinsport.com/sport-business/leaders-events/leaders-week-london/
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