Looking Outside
- Episódios
- 111
- Publicação
- mensal
- Último episódio
- 27 out 2026
Sobre o podcast
Fresh takes on familiar business topics. Hosted by foresight strategist Jo Lepore.
Episódios 111
Regulation keeps things fair - Channel 4 Chief Commercial Officer Rak Patel
Few industries have undergone greater transformation than media. Consider it was only two decades ago when audiences were served what to watch, when, and how. The landscape today is fragmented, less regulated …
Notas do episódio
Few industries have undergone greater transformation than media. Consider it was only two decades ago when audiences were served what to watch, when, and how. The landscape today is fragmented, less regulated, becoming more arithmetically curated. And, says Rak Patel, Chief Commercial Officer at Channel 4, that shifting media ecosystem demands “productive friction”, to ensure the content that reaches the viewer is independently measured, human-verified and professionally curated. From print media, to audio streaming and now to broadcast TV, Rak has seen the evolution of media across mediums and over decades, and says some things remain consistent. That is, if we’re watching what the viewer actually wants. But when the ability to broadcast to consumers becomes an oasis filled with long-standing TV players alongside tech giants abiding by different codes, Rak argues that regulation keeps things fair. Otherwise, when things move so quickly in the media ecosystem, who is keeping watch on brand trust, profitable media return, and most importantly consumer safety?
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Learn more about Channel 4 at channel4.com
- Connect with Rak on LinkedIn
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every month. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
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Holding opposing thoughts for more ambitious ideas - Omnicom Hong Kong CEO Andreas Krasser
Cultural intelligence is the game of the moment. When culture feels like it’s in flux, the natural inclination is to gather more signals. But what if this interrogation of culture is shallow, where we see only …
Notas do episódio
Cultural intelligence is the game of the moment. When culture feels like it’s in flux, the natural inclination is to gather more signals. But what if this interrogation of culture is shallow, where we see only what’s bubbling to the top of the volcano, and miss the transition before the eruption? Andreas Krasser, CEO of Omnicom Asia, calls this the cultural flux zone, where deep currents meet surface signals. Andreas says getting to this messy bit in the middle, full of tension and randomness, requires a different process of synthesis, one that is hugely benefited by multicultural thinking.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Learn more about Andreas at krasserandreas.com
- Connect with Andreas on LinkedIn
- Read about Andreas' Cultural Volcano model and the CulturalFLux
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every month. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
When leaders feel the pressure | Business Brief
What does it take to lead in volatile markets? In this Business Brief we look at how leaders respond under pressure and with competing directives - to transform the business for new external conditions while …
Notas do episódio
What does it take to lead in volatile markets? In this Business Brief we look at how leaders respond under pressure and with competing directives - to transform the business for new external conditions while keeping the status quo.
Business Brief is a (very brief, just 5 mins) new solo series by Jo Lepore, exploring immediate business implications of emerging topics.
Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Watch this Business Brief on YouTube
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⭐ Follow & rate the show - it makes a difference!
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
Pragmatic leadership in volatile times - workplace politics expert Niven Postma
Leaders in volatile and unpredictable markets are often asked to steady the course and stabilize the ship. But what if chaos is the new business normal? Organizational change expert Niven Postma says any leader …
Notas do episódio
Leaders in volatile and unpredictable markets are often asked to steady the course and stabilize the ship. But what if chaos is the new business normal? Organizational change expert Niven Postma says any leader navigating uncertainty today needs to harness a new type of workplace intelligence. She points to the Stockdale Paradox, where the brutality of the moment is recognized as the reality. Pragmatism, therefore, is the most required skill of the future leader. Without that, Niven argues, the most idealistic leaders quickly become cynics, and cynics become complicit to the complacency of corporate life.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Learn more about Niven at nivenpostma.com
- Connect with Niven on LinkedIn
- Grab a copy of Niven's book If you don't do politics, politics will do you
- Check out Niven's LinkedIn courses on organizational leadership
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every month. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
The past and future of brand influence | Business Brief
The modern influencer economy is worth billions so it's clearly influencing marketers, but does it pay off in the long term? In this Business Brief, we look at how brands have been winning, losing and …
Notas do episódio
The modern influencer economy is worth billions so it's clearly influencing marketers, but does it pay off in the long term? In this Business Brief, we look at how brands have been winning, losing and controlling authority for decades, and why everyday influencers are here today, but will be gone tomorrow.
Business Brief is a (very brief, just 5 mins) new solo series by Jo Lepore, exploring immediate business implications of emerging topics.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Watch this Business Brief on YouTube
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⭐ Follow & rate the show - it makes a difference!
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
Who are 'influencers' influencing? (Marketers.) - Marketing Professor Ramanathan Vythilingam
Influencer marketing is not a paradigm shift. At best it’s an over-inflated investment (in the billions), at worst it’s serving up false credibility to audiences, masked as ‘trust’. And yet, it’s all that …
Notas do episódio
Influencer marketing is not a paradigm shift. At best it’s an over-inflated investment (in the billions), at worst it’s serving up false credibility to audiences, masked as ‘trust’. And yet, it’s all that seemed to be on the agenda at Cannes this year, and is being heavily weighted in the marketing media mix by marketers that should know better. Is marketing through influencers, or content creators, a waste of money then? Ramanathan Vythilingam says no - if it’s intentionally used. Ram has been researching the effectiveness of influencer campaigns, following two decades behind the scenes at Unilever. He says the name of the game now is to get savvy and more protective of brand assets and marketing dollars, especially in this marketing era of abundance and clutter.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Connect with Ram on LinkedIn
- Read Ram's WARC article on influencer marketing
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⭐ Follow & rate the show - it makes a difference!
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every month. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
Disengaged youth | Business Brief
Who will run your business in the future? We like to study, interview and market to young people, but are we really ready to handle the feedback they're serving? In this Business Brief, we look at the …
Notas do episódio
Who will run your business in the future? We like to study, interview and market to young people, but are we really ready to handle the feedback they're serving? In this Business Brief, we look at the 'performative' nature of youth engagement and why this is causing a further disconnect for the next generation of leaders.
Business Brief is a (very brief, just 5 mins) new solo series by Jo Lepore, exploring immediate business implications of emerging topics.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Watch this Business Brief on YouTube
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⭐ Follow & rate the show - it makes a difference!
---
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
We hear from young people but are we listening? - UNICEF's Shai Naides
In a boardroom setting, young people are often spoken of and sometimes represented. But their ideas, opinions and provocations are mostly inconsequential, left untranslated to influence. After all, young people …
Notas do episódio
In a boardroom setting, young people are often spoken of and sometimes represented. But their ideas, opinions and provocations are mostly inconsequential, left untranslated to influence. After all, young people are full of naivety and inexperience that doesn’t fit with our practical ‘real world’ ... right? But Shai Naides says that their presence should be less like a token of good will, and more like a gesture of intent. Through his work in policy for intergenerational governance and participation, within UNICEF's office of strategy and evidence, Shai has uncovered what it takes to bring young people into multilateral forums where their (perhaps altruistic) challenges and perspectives to established thinking are turned into a mechanism for their agency. And perhaps gives them back a little bit of hope for the future.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Connect with Shai on LinkedIn
- Follow his writing on Substack
- Check out the UNICEF reports mentioned on the show at unicef.org/innocenti
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⭐ Follow & rate the show - it makes a difference!
---
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every month. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
THIS is competition | Business Brief
Your future competition may be coming not only from outside your category, but another part of the world. In this Business Brief, Jo examines the rapid rise of new international challengers redefining what …
Notas do episódio
Your future competition may be coming not only from outside your category, but another part of the world. In this Business Brief, Jo examines the rapid rise of new international challengers redefining what “competitive” means. And why lessons on balancing speed, agility and experimentation with long term stability and a future vision can be best learnt right now from Asian brands.
Business Brief is a (very brief, just 5 mins) new solo series hosted by Looking Outside podcast host, foresight strategist Jo Lepore.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Watch this Business Brief on YouTube
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⭐ Follow & rate the show - it makes a difference!
---
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
When global brand playbooks fail - brand builder Eugene Lee
Scaling a big American brand globally is not a guaranteed recipe for success any more. Market localization is key to building relevance and trust, especially in Asia. Here, locally founded brands move faster …
Notas do episódio
Scaling a big American brand globally is not a guaranteed recipe for success any more. Market localization is key to building relevance and trust, especially in Asia. Here, locally founded brands move faster, without the shackles of ‘big brand’ bureaucracy. For leaders in the headquarters of multinational corporations, this type of freedom and pace may feel unusual, but as our guest today explains, it’s the norm in Asia. Joining us is Singapore-based Eugene Lee, CMO of fast-growing premium tea brand CHAGEE. Eugene’s transition from growing US brand McDonald's throughout Asia, to now growing a Chinese brand globally, has afforded him the chance to spot the rule differences in how brands activate across markets. And while the ideas come fast and pace of implementation even faster, Eugene stresses it’s never at the expense of a long term ambition. And that, he says, is giving big global brands a run for their money.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Connect with Eugene on LinkedIn
- Check out CHAGEE https://global.chagee.com/id/en
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⭐ Follow & rate the show - it makes a difference!
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
Chaos is necessary | Business Brief
Chaos in business is undesirable, to say the least. But chaos is normal, even necessary, in solving complex problems and capturing new growth. In this Business Brief, Jo reflects on the rejection of chaos in …
Notas do episódio
Chaos in business is undesirable, to say the least. But chaos is normal, even necessary, in solving complex problems and capturing new growth. In this Business Brief, Jo reflects on the rejection of chaos in business, in favor of order, structure and process. And why, amidst our quest for predictability and preparation, we may need to embrace a little bit of chaos.
Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, foresight strategist Jo Lepore.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Watch this Business Brief on YouTube
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⭐ Follow & rate the show - it makes a difference!
---
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
Capítulos
Carregando capítulos…
The fracturing of our uneven world - polymath Richard Hames
Things used to be simpler. Competition fueled innovation. When wars were fought, you could easily tell who the good guys were. Institutions could be trusted. A lens like this might feel right, but is it true? …
Notas do episódio
Things used to be simpler. Competition fueled innovation. When wars were fought, you could easily tell who the good guys were. Institutions could be trusted. A lens like this might feel right, but is it true? Richard Hames doesn’t think so. Operating at the intersection of complex systems thinking, philosophy, foresight and organizational readiness for decades, Richard has observed the fracturing – and near collapse – of our societal and governing anchors. But this gradual transition, this disconnection from the ‘old world’, while unsettling, is neither good nor bad. For this future, Richard says openness and curiosity will serve us better than the best preparation.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Connect with Richard on LinkedIn
- Talk to AI Richard www.upgradethesystem.com
- More at richardhames.com
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⭐ Follow & rate the show - it makes a difference!
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
Innovation at any cost | Business Brief
When a market is stalling in innovation, an enchanting charismatic leaders selling a bold, crazy idea can be tempting. Is it, then, more important that the idea is visionary, or that it's attainable? In this …
Notas do episódio
When a market is stalling in innovation, an enchanting charismatic leaders selling a bold, crazy idea can be tempting. Is it, then, more important that the idea is visionary, or that it's attainable? In this Business Brief, Jo reflects on the fine line between bold innovation and unethical ambition, and why business leaders must stay vigilant about the dark patterns that distort progress.
Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, former-marketer and corporate futurist Jo Lepore.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Watch this Business Brief on YouTube
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⭐ Follow & rate the show - it makes a difference!
---
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
Companies are unethical all the time - business ethics professor Guido Palazzo
Every organization, at some point, has their ethical boundaries tested. But there is a difference between an organization with ambition and drive, and one that pushes its people into unrealistic, unhealthy and …
Notas do episódio
Every organization, at some point, has their ethical boundaries tested. But there is a difference between an organization with ambition and drive, and one that pushes its people into unrealistic, unhealthy and disastrous behaviors in order to succeed. Today we’re talking about the slippery slope into destructive and dangerous corporate behavior, with professor of business ethics at HEC Lausanne, Guido Palazzo. Guido says the patterns into darkness are obvious, completely avoidable ... and quite counter to what we’re told makes for a successful corporate culture in business schools.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Connect with Guido on LinkedIn
- Take Guido's online course on unethical decision making
- Guido's book The Dark Pattern on Amazon
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⭐ Follow & rate the show - it makes a difference!
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
The business curiosity gap | Business Brief
The path to the c-suite is predictable and almost entirely dependent on extensive commercial and operations literacy. But while marketers are relegated to the realm of creativity, not financial savviness …
Notas do episódio
The path to the c-suite is predictable and almost entirely dependent on extensive commercial and operations literacy. But while marketers are relegated to the realm of creativity, not financial savviness, senior leaders lack the very skills they bring – curiosity. In this Business Brief, Jo reflects on the benefits of transdisciplinary skills and how curiosity can enable truly future-forward thinking to organizations caught up in short term thinking.
Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, former-marketer and corporate futurist Jo Lepore.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Watch this Business Brief on YouTube
- Curious about foresight training? Take a look at organizational training and foresight courses we have at CIFS
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⭐ Follow & rate the show - it makes a difference!
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
Marketing's vanity problem - marketing professor Mark Ritson
When a profession brags about its ability to operate without formal training, you know you have a vanity problem. Founder of the MiniMBA, marketing professor and not-actually-that-angry columnist Mark Ritson …
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When a profession brags about its ability to operate without formal training, you know you have a vanity problem. Founder of the MiniMBA, marketing professor and not-actually-that-angry columnist Mark Ritson joins the Looking Outside podcast to reiterate the central role of marketing in business – to understand the other. Marketers today have a branding problem, making it about themselves, the glitz and the awards, and Mark says this is all imposter syndrome stemming from lack of formal training. Empathy is foundational to marketing and is so needed in organizations distracted with short term priorities and obsessed with a narrative of constant change. And it can be a powerful unlocker of transformative ideas (like saving abandoned dogs).
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Connect with Mark on LinkedIn
- Learn more about Mark www.marketingritson.com & read his Adweek columns
- Learn more about the MiniMBA
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⭐ Follow & rate the show - it makes a difference!
---
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
The problem is company purpose | Business Brief
It’s all well and good for a brand to have purpose, but what your company? In this Business Brief, Jo unpacks our obsession with proclaiming brand intent and pre-occupation with purpose led marketing. But …
Notas do episódio
It’s all well and good for a brand to have purpose, but what your company? In this Business Brief, Jo unpacks our obsession with proclaiming brand intent and pre-occupation with purpose led marketing. But that's not really the problem; it’s the absence of a well-defined and consistently rewarded company purpose.
Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, former-marketer and corporate futurist Jo Lepore.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Watch this Business Brief on YouTube
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⭐ Follow & rate the show - it makes a difference!
---
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
Is brand purpose total bullshit? - brand strategist Ron Tite
If you’re tired of talking about brand purpose, you’re not alone. In most cases, when researched, purpose just does not work. But perhaps it’s been sitting with the wrong department this whole time … Author of …
Notas do episódio
If you’re tired of talking about brand purpose, you’re not alone. In most cases, when researched, purpose just does not work. But perhaps it’s been sitting with the wrong department this whole time … Author of The Purpose of Purpose, brand strategist and former stand-up comedian Ron Tite, argues that purpose is not for the marketers but for human resources, because ultimately what you "say” about your brand hinges entirely on what you collectively “think” within your company. There is there a tendency in organizations to bypass the bit in the middle - to voice your vision before you’ve backed it up tangible policies, incentives and activities. Without that, it’s just bullshit PR.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- RonTite.com & Church & State
- Follow Sohail on LinkedIn & YouTube & Ista
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⭐ Follow & rate the show - it makes a difference!
---
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
Great businesses think in generations, not quarters | Business Brief
What does it take to build a business that lasts generations? In this Business Brief, Jo reflects on long-term thinking, the resilience of family-run businesses, and why creating a compelling vision matters …
Notas do episódio
What does it take to build a business that lasts generations? In this Business Brief, Jo reflects on long-term thinking, the resilience of family-run businesses, and why creating a compelling vision matters when aligning business heritage with future ambitions.
Business Brief is a (very brief) new solo series hosted by Looking Outside host, strategist and corporate futurist Jo Lepore.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Watch this Business Brief on YouTube
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⭐ Follow & rate the show - it makes a difference!
---
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
Change the story before you change your strategy - UNESCO futures chair Sohail Inayatullah
On this episode of Looking Outside we peek into the metaphors, imagery and stories that unknowingly shape the limitations of our business strategy, and limit our ambitions. UNESCO chair of futures, Sohail …
Notas do episódio
On this episode of Looking Outside we peek into the metaphors, imagery and stories that unknowingly shape the limitations of our business strategy, and limit our ambitions. UNESCO chair of futures, Sohail Inayatullah has seen this many times before - from brands rethinking positioning, CEOs shifting cultural capability, to government leaders reshaping coalitions. In each case, when we dig deeper to the metaphor we hold for ourselves, we gain visibility of what limits our worldview, and the bars that guard us from transformational change. Sohail stresses that a strategy can easily change based on the story you tell others, but it’s uncovering the story you tell yourself as a leader that, while uncomfortable, is the true unlocker of new possibilities for the future.
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Metafuture.org & Meta Future School
- Follow Sohail on LinkedIn & YouTube
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⭐ Follow & rate the show - it makes a difference!
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme songs by Azteca X.
2025 recap: the most popular perspectives on business transformation
What a year! It’s time to wrap it up for 2025 and highlight the eclectic mix of diverse perspectives, divergent topics and expert thinking that appeared on the show this year. From the best performing episodes …
Notas do episódio
What a year! It’s time to wrap it up for 2025 and highlight the eclectic mix of diverse perspectives, divergent topics and expert thinking that appeared on the show this year. From the best performing episodes and most popular themes, to the most prominent guest go-to's for fresh perspectives, today we’re going back to the episodes that resonated most.
Top episodes of 2025:
- Venture capitalist and futurist Roger Spitz: new playbooks for volatile business environments
- Political demographer Jennifer Sciubba: the narrative around our population ‘crisis’
- Fashion designer Justine Leconte: the manipulative systems that fuel fast fashion
- Forecaster Paul Saffo: pressure testing assumptions about what we know to ‘certain’ in uncertain times
- Experimental philosopher Jonathon Keats: asking better questions in existential times
Honorable mentions & favorites:
- CPG strategist Peter McDonald – the lost muscle of innovation in consumer markets
- Political scientist Verlan Lewis: flawed political ideologies and the need for less divisive conversations
- Neuroaesthetics expert Susan Magsamen: the psychology behind our physical senses
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More:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
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⭐ Follow & rate the show - it makes a difference!
----------
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.
Capítulos
Carregando capítulos…
This is a talent transformation - work futurist Andrea Clarke
In this live conversation, recorded on the podcast stage at SXSW Sydney, two futurists explore the unforeseen future emerging in the workplace. Author and ex-journalist Andrea Clarke, joins host Jo Lepore on …
Notas do episódio
In this live conversation, recorded on the podcast stage at SXSW Sydney, two futurists explore the unforeseen future emerging in the workplace. Author and ex-journalist Andrea Clarke, joins host Jo Lepore on stage to discuss the human and talent transformation taking place at work. Our resistance to this kind of change is normal, Andrea says, as our human inclination is to see it as a loss and not a gain. Workers must reframe how they take in and take charge of what’s asked of them - becoming discerning of mainstream narratives told to them, building ‘unignorable’ human skills, and strengthening the mindset of adaptability to constant change. As change is, after all, the only constant - especially at in how we work and how we lead.
Recorded live at SXSW Sydney October 2025. Edited for length and clarity. Published with permission from SXSW Sydney.
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More:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Learn more about Andrea at www.andreaclarke.com.au
- Andrea's book 'Adapt: Mastering Change in Four Steps'
- Follow Andrea on LinkedIn & Instagram
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⭐ Follow & rate the show - it makes a difference!
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.
The big food problem no one wants to talk about - journalist Michael Grunwald
The food system isn’t broken. But it has a big problem. That is land – and how little of it we have. Journalist and author Michael Grunwald joins us on the show today to talk openly about the elephant in the …
Notas do episódio
The food system isn’t broken. But it has a big problem. That is land – and how little of it we have. Journalist and author Michael Grunwald joins us on the show today to talk openly about the elephant in the food ecosystem. Regenerative agriculture, precision fermentation, vertical farming, meat alternatives … we have no shortage of innovative ideas in the food system. But very quickly, a ‘quick fix’ turns out to be just a dumb idea.
Despite a growing population, climate change challenges, and a human hypocrisy problem, Mike says we can feed everyone with the land we have, we just can’t keep taking more of it for agriculture. Perhaps, then, the biggest consideration facing food businesses today is not to chase the ‘next big thing’, but as we scale nascent ideas, to consider land in that equation - and not as a ‘free’ asset. Because as Mike says, with the land we have, the math sucks.
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More:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Learn more about Michael Grunwald
- Follow Mike on LinkedIn & X
- Grab a copy of Mike's book 'We are eating the earth'
- Speaking opportunities with Mike
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⭐ Follow & rate the show - it makes a difference!
----------
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.
The population crisis can be abated - political demographer Jennifer D. Sciubba
Business forecasts depend on the predictable patterns of population growth, both for customer sales and for workforce talent. But what happens when we see this growth halt, or even regress? Political …
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Business forecasts depend on the predictable patterns of population growth, both for customer sales and for workforce talent. But what happens when we see this growth halt, or even regress? Political demographer Jennifer D. Sciubba joins the show to dive into some of the largest societal and political dynamics intersecting with demographic shifts. From changes to the types of jobs on offer, to medical access, to urbanization, demographic changes influence a wide array of long term interconnected forces. And when it comes to this topic, Jennifer says, that long term lens is a gift.
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More:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Learn more about Jennifer D. Sciubba, Ph.D
- Follow Jennifer on LinkedIn & Substack
- Grab a copy of Jennifer's book 8 Billion and Counting
- Learn more about the Population Reference Bureau
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⭐ Follow & rate the show - it makes a difference!
----------
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.
You shouldn't use old playbooks to place new bets - venture capitalist Roger Spitz
Today we are joined once again by good friend of the podcast, Roger Spitz. While Roger is known well as a futurist and change agent today, his career started in investment banking and M&A. On this episode we …
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Today we are joined once again by good friend of the podcast, Roger Spitz. While Roger is known well as a futurist and change agent today, his career started in investment banking and M&A. On this episode we explore the cross-roads of the investment world with emerging future innovation, and how this impacts business strategy. Roger argues the playbooks of old strategy are outdated. Systemic, regular disruption and added complexities in our world mean we need to use modern frameworks to address new shocks to business systems. When the risks were low, the fallout of bad decisions was manageable, Roger says, but value creation today requires a new way of assessing opportunity – by building anti-fragile systems that can help steer towards the long term game amidst short term crises.
Check out Part 2 of this conversation with Roger: https://www.looking-outside.com/podcast/change
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More:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Learn more about Roger Spitz
- Follow Roger on LinkedIn & X & Medium
- Grab a copy of Roger's book Disrupt with Impact
- Follow Techistential on LinkedIn & X
- Follow the Disruptive Futures Institute on LinkedIn & X
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⭐ Follow & rate the show - it makes a difference!
----------
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.
Would you confide in an AI replica of you? - tech entrepreneur Robert LoCascio
When we talk about “human in the loop” of AI, what we mean is human intervention. But what if the AI was human? Or more accurately, a replica not of a generic repeatable, predictable human-sounding response …
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When we talk about “human in the loop” of AI, what we mean is human intervention. But what if the AI was human? Or more accurately, a replica not of a generic repeatable, predictable human-sounding response, but built like you. Tech entrepreneur Robert LoCascio joins us today to explore this future, where humans aren’t just kept in the loop but are integrated with AI. Through his company Eternos, Rob aims to replicate a human being, capturing everything from their past experiences, future hopes, and right down to how they emotionally rationalize in the moment. It begs the question: what do we truly risk giving away to the machine, if we hand over not just our tasks, but our lived stories and learned knowledge? If we give away that which makes us unique, we are makes ourselves replicable. Or, as Rob argues, (if done safely) it could be that we are finding a new way to preserve human life and maintain shared community.
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More:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & X & jolepore.com
- Learn more about Eternos
- Follow Rob on LinkedIn
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⭐ Follow & rate the show - it makes a difference!
----------
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.
Big companies optimize for profit, not the consumer - strategy advisor Peter McDonald
If strategic planning in the consumer goods sector feels different right now, you’re not imagining it. For the past 15 years, leaders in CPG categories have struggled to build plans that deliver the kinds of …
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If strategic planning in the consumer goods sector feels different right now, you’re not imagining it. For the past 15 years, leaders in CPG categories have struggled to build plans that deliver the kinds of predictable, reliable profit of days past. Former General Mills Chief Strategy Officer, and a leading independent voice in long range strategic planning, Peter McDonald joins us to discuss the shifting expectation of corporate strategy, where it is necessary to provide a long range lens into the future beyond a short term fiduciary focus. At the heart of this strategy challenge today is a preoccupation with old playbooks in new competitive landscapes, prioritizing the shareholder at the expense of the consumer, and operating with false confidence - denial, even - that things will revert to the way they were.
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More:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & X & jolepore.com
- Learn more about Peter McDonald
- Follow Peter on LinkedIn
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⭐ Follow & rate the show - it makes a difference!
----------
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.
There's no way to fix fast fashion - French designer Justine Leconte
Fashion is a massive $1.8 Trillion industry. Within that two tales unfold: one of quality, timelessness and individualized expression, and another of wastefulness, shame and pride. On this episode of Looking …
Notas do episódio
Fashion is a massive $1.8 Trillion industry. Within that two tales unfold: one of quality, timelessness and individualized expression, and another of wastefulness, shame and pride. On this episode of Looking Outside, we explore how fast fashion competes with slow fashion; where craftsmanship, carefulness and scarcity supersede fleeting trends. For this we’re joined by French fashion designer and YouTuber Justine Leconte. To her one million viewers around the world, Justine emphasizes the importance of choosing what we buy carefully. But not necessarily at the expense of style, which everyone has the ability to harness, particularly when we tailor fashion to us.
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More:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & X & jolepore.com
- Learn more about Justine Leconte & her label
- Follow Justine on YouTube, Pinterest & TikTok
- Check out Justine's guide for Timelines Style
- Request Justine's Fast Fashion Blacklist
- Watch 5 myths that fast fashion brands want you to believe
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⭐ Follow & rate the show - it makes a difference!
----------
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.
Media we create and consume is becoming synthetic. Who is this for? - Copenhagen Institute for Futures Studies
This podcast was not read by synthetic AI generated replicas … although it could be. Live from the Copenhagen Institute for Futures Studies in Denmark, together with three trained communications professionals …
Notas do episódio
This podcast was not read by synthetic AI generated replicas … although it could be. Live from the Copenhagen Institute for Futures Studies in Denmark, together with three trained communications professionals, we discuss the future of their field. If there even is one.
FARSIGHT podcast host and Head of Publications at the CIFS Casper Skovgaard Petersen, Head of Communications Toke Hanghøj and new CIFS partner, and host Jo Lepore discuss the synthetification of what we create and what we consume.
Technology is rapidly upending the traditional media industry. As this happens, we see literacy rates declining and the increasing ease of outsourcing writing and thinking.
So too, all of this influences the stories we create and tell about the future. Whether we paint visions as warning for where our vices may take us, or as a mirror to reflect back what parts of humanity we do not want to lose. And of course, there are lessons in looking back at the past and the stories we told each other that no longer hold true.
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More:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & X & jolepore.com
- Learn more about Copenhagen Institute for Futures Studies
- Listen to the FARSIGHT podcast & read the publication
- Follow Casper & Toke on LinkedIn
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⭐ Follow & rate the show - it makes a difference!
----------
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.
Economics is a social science that doesn't reflect our current society - economist Hans Stegeman
Financial stability and economic growth has been a staple of national prosperity and business success. In this search for predictable prosperity, fueled by individual ownership and material attainment, we …
Notas do episódio
Financial stability and economic growth has been a staple of national prosperity and business success. In this search for predictable prosperity, fueled by individual ownership and material attainment, we forget that economic models were built as a fix to a problem within the specific context of a social need. Today, economic models have become the convention our society moves within, and the narrative of perpetual growth is familiar. But are these models serving society in the context we now live in, one that requires constraint? To explore these frameworks that rule our lives, we’re joined by economist Hans Stegeman, who, in his double life as Chief Economist at Triodos Bank in the Netherlands by day, and independent thinking columnist by night, shows how provocative questions that help us re-perceive existing systems can influence change from inside the system.
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More:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & X & jolepore.com
- Learn more about Hans Stegeman
- Follow Hans on LinkedIn & subscribe to his newsletter - Tipping Points
- Subscribe to Hans' Substack - System Economics
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⭐ Follow & rate the show - it makes a difference!
----------
Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.
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