Marc Eckō - The Marketing Playbook That Built Ecko & Complex
Notas do episódio
Get Marc Eckō’s free playbook → openresidency.com/marc-ecko-playbook
Marc Eckō went from an airbrush gun in a New Jersey garage to over $500 million in sales. He almost went bankrupt more than once, sold Eckō for nine figures, started Complex, sold that too, and is now back at Complex as chief creative and innovation officer. He walks through how Eckō started, the partner who put in the first $5,000, the production deal that was too good to be true, and the cease and desist that forced Echo to become Eckō.
We also get into the Where’s Eckō sticker campaign he ran with no money, tagging Air Force One to launch a video game, buying Barry Bonds’ record home run ball and letting fans vote on its fate, when to license your brand and when to run it yourself, ikigai, the Japanese idea he still uses at Complex, and how the tags on Eckō clothes got Complex its first 150,000 subscribers.
🔗 MARC ECKŌ
Instagram: @beingmarcecko
Eckō: ecko.com
Complex: complex.com
🎙️ OPEN RESIDENCY
Instagram: @openresidency
Instagram: @markbrazil
LinkedIn: linkedin.com/in/markmastrandrea
Website: openresidency.com
Email: [email protected]
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⏱️ CHAPTERS
00:00:00 Trailer
00:00:45 How Eckō Started With an Airbrush Gun
00:05:45 Influencer Marketing Before It Had a Name
00:08:40 The Partner Who Put In the First $5,000
00:12:57 The 2 Things That Took Eckō to Millions
00:22:51 The Production Deal That Was Too Good to Be True
00:32:56 The Fax That Forced Echo to Become Eckō
00:39:58 The Reset That Got Eckō Out of Debt
00:42:30 The Where’s Eckō Sticker Campaign Built on No Money
00:48:46 Tagging Air Force One to Launch a Video Game
00:54:22 Buying Barry Bonds’ Record Ball and Letting Fans Vote
01:01:22 Buying Back the License to Run His Own Stores
01:05:08 When to License Your Brand and When to Run It Yourself
01:10:53 Why Meaningful Work Beats Chasing the Algorithm
01:13:11 Ikigai, the Japanese Idea He Still Uses at Complex
01:18:36 Why He Sold His Name but Kept Complex
01:21:48 How Clothing Tags Got Complex 150,000 Subscribers
01:26:41 Why He Went Back to Complex
01:27:57 Where Media Is Going in the Next 5 Years
01:29:00 Quickstrike Questions