#108 - Branding Isn’t A Logo; It’s How People Decide To Choose You
Notas do episódio
Am I my brand? And does branding even matter when I’m a tiny, one-person creative business?
In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work.
I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen West, Rowan, Hedgehog Fibres), talk about my own journey from yarn shop to coaching, and get honest about boundaries, privacy, and starting a YouTube channel without burning myself out.
I close with journaling questions to help you see where your branding already shines, and how you can use it as a tool instead of a costume.
• Watch the video version on my YouTube channel
https://www.youtube.com/@pattern-shift
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