Nick Law Returns: Why Artists Might Make More Money Than Engineers
Notas do episódio
Nick Law returns to Second Wind to talk about the future of advertising, AI, creative leadership, and why artists might end up making more money than engineers.
The former R/GA creative leader, Apple executive and current Accenture Song creative leader thinks the advertising industry is getting some fairly fundamental things wrong.
Personalization at scale? Content supply chains? Always on? Nick reckons we've already reached the limits of human attention, and producing infinite amounts of content isn't going to help.
We get into the Omnicom-IPG merger, the future of holding companies, why AI-native production companies could become the next great creative agencies, and why brands are bringing more creative talent in-house.
There's also a brilliant story about an R/GA designer who quit every Friday, Nick's take on private equity and creative companies, why corporate boards need more creative thinkers, and what's wrong with building teams just to win Cannes Lions.
And then there's Leonardo da Vinci.
Nick explains what he's changed his mind about since his last appearance, why Sam Altman and Rick Rubin represent two very different kinds of value, and why the next generation of wealthy creatives might look quite different.
With Gully Flowers, Kerrie Finch and Jake Neske.
Second Wind is a podcast from Also Known As about the people, ideas and businesses shaping the creative industry.