Sparkling Sips: Reading the Tea Leaves with Fluent's Jessica Batty
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Sparkling Sips: Reading the Tea Leaves with Jessica Batty
What if one of the biggest assumptions in commerce today is already outdated?
In this episode of Sparkling Sips, Cristina and Jacqui sit down with Jessica Batty, SVP of Marketing at Fluent, to unpack a shift many marketers are feeling—but few are willing to say out loud: consumers are tired of social media.
Jessica shares her perspective on the growing disconnect between endless scrolling and meaningful engagement, arguing that marketers have become trapped in fragmented ecosystems designed to serve platforms more than brands. As consumers seek more intentional, human-centered experiences, she believes the future belongs to companies that can earn attention—not just buy it.
Drawing on more than 15 years of experience across Salesforce, Thomson Reuters, Taboola, Protege, and now Fluent, Jessica reflects on what it takes to champion ideas before the market is ready. From trusting your instincts to navigating skepticism, she offers a candid look at the leadership required to identify emerging trends and bring others along for the journey.
The conversation also explores:
• Why social media may be losing its power as a discovery engine
• The hidden cost of fragmented measurement and platform incentives
• How brands can build deeper, longer-lasting consumer relationships
• Why "what got you here won't get you there" has never been more relevant
• The importance of balancing data, intuition, and conviction as a leader
One of Jessica's most memorable observations? Brands have often been "buying a first date and calling it a marriage." The future of commerce will belong to those who invest in relationships that last far beyond the first click.
This is a conversation about consumer behavior, marketing evolution, and the courage it takes to see what's coming next before everyone else does.
Because at SHeCOMMERCE, we're always looking beyond the basket and asking: what's next?
Bold Brands. Fierce Women. One Sisterhood.
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