How Deel Scaled From $100M to $1B+ ARR in 3 Years
Notas do episódio
Deel went from $1M to $100M in ARR in under 20 months, then from $100M to $1B in just 3 years.
Today, the company has surpassed $1.5B in revenue and is valued at $17.3B.
I sat down with Shuo Wang, Co-Founder & CRO of Deel, to break down the sales and operating machine behind one of the fastest-growing companies in tech.
Shuo co-founded Deel alongside Alex Bouaziz, Co-Founder & CEO, in 2019. They built Deel as a global company from day one. Today, the company helps businesses hire, manage and pay teams around the world.
We get into:
› How Deel scaled from $100M to $1B in three years
› Why Shuo thinks founders simply aren't selling enough
› Building and incentivizing a remote sales organization across 120 countries
› How an MIT-trained robotics engineer became CRO and applies systems thinking to sales
› Shuo and Alex's founder dynamic, going global from day one and what she's learned from James Dyson and Jeff Bezos
Recorded at the Strike x Sourcery Summit in the South of France
Shuo Wang: https://x.com/shuooo
Molly O’Shea: https://x.com/MollySOShea
Sourcery: https://x.com/sourceryy
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YouTube: https://youtu.be/9_hERpzF_E0
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𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒
(00:00) Shuo Wang, Co-Founder & CRO at Deel
(00:41) How Deel went from $100M to $1B ARR in 3 years
(02:43) Why Deel went global from day one
(03:36) Who uses Deel? From ElevenLabs to Chanel
(04:16) Hot take: People need to sell more
(05:15) Why sales is really about systems
(06:18) How to build a winning remote sales team
(07:48) Going global with Snoop Dogg
(08:34) How Shou and Alex divide the roles
(09:23) The founder who inspired Shuo
(10:24) The Bezos mindset
(11:36) Hot take: Why founders need to sell more