The Art of the Brand
- Episódios
- 190
- Publicação
- semanal
- Último episódio
- 13 nov 2026
Sobre o podcast
The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand. Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them. Each week, they unpack the brands, consumer trends, and stories shaping business from viral campaigns to industry case studies. New episodes Weekly. Ready to build a brand people choose? Hit follow.
Episódios 190
Sex Sells, AI disrupts and Starbucks makes a comeback!
Marketing should be judged by what works for customers—not by what feels comfortable to the people making the decisions.In this episode, Camille Moore and Phillip Millar unpack the biggest marketing …
Notas do episódio
Marketing should be judged by what works for customers—not by what feels comfortable to the people making the decisions.In this episode, Camille Moore and Phillip Millar unpack the biggest marketing conversations of the week: what Advertising Week gets wrong, why brands need to stay open to disagreement, and what the Sydney Sweeney campaign says about trusting customer response over personal taste.They also explore how AI assistants and AI-generated content could change marketing, where human creativity and community still matter, and why businesses may need to rethink how AI agents find and book their services. Plus: Starbucks’ turnaround, Telfar’s guerrilla marketing, Victoria’s Secret Pink, Chanel’s quick response to a social trend, Amex’s experience-focused perks, and a roundup of Halloween campaigns. And Jean Phil. Don't forget Jean Phil and his remarkable haircut!What’s the better test for a campaign: whether people like it—or whether it resonates with the customers it’s meant to reach? Share your take in the comments. Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore
How Lemme is Making $250 Million
Kourtney Kardashian’s Lemme is on track for $250 million in revenue this year, and according to co-founder and co-CEO Simon Huck, her fame isn’t the reason. On this episode of The Art of the Brand, Camille …
Notas do episódio
Kourtney Kardashian’s Lemme is on track for $250 million in revenue this year, and according to co-founder and co-CEO Simon Huck, her fame isn’t the reason. On this episode of The Art of the Brand, Camille Moore sits down with Simon to break down the TikTok Shop strategy behind Lemme’s growth, from working with thousands of small creators to the “halo effect” that lifts sales on Amazon and in stores. He also explains why Kourtney appears in only 10% of Lemme’s marketing, how a product name that “sounded like cat food” became their #1 seller, and why great content beats follower count. If you’re building a brand, a creator program, or a TikTok Shop strategy, this conversation is a masterclass in what actually drives growth.💡 We Talk About:How Lemme uses TikTok Shop and thousands of small creators to drive salesWhy Kourtney Kardashian appears in only 10% of Lemme’s marketingBuilding a brand that wins Gen Z🎤 About Simon HuckSimon Huck is the co-founder and co-CEO of Lemme, the supplement brand he built with Kourtney Kardashian, now on track for $250 million in revenue this year. 🚀Brand Building ToolkitHire My Agency: https://thirdeyeinsights.ca/hire-teiMy Social Media Planners: https://store.camille-moore.com/Social Media Masterclass: https://camille-moore.com/masterclass/1:1 Brand Strategy Intensives: http://bit.ly/4krhxgOSubscribe to My Substack: https://substack.com/@camilleemoore📱 Follow Camille MooreInstagram: / camillemoore TikTok: / camille.moore_ LinkedIn: / camille-moore-tei Website: https://camille-moore.comFollow The Art of the Brand on Instagram: / theartofthebrand 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.#lemme #TikTokShop #ArtOfTheBrand
Mariah Carey Rents Out Christmas, Good American’s Event Fail & Why Influencer Events Are Dying
From Mariah Carey and Good American to Gucci and Sol de Janeiro, Camille Moore and Phillip Millar break down this week’s biggest brand moves. They dig into the marketing strategy behind each story and what it …
Notas do episódio
From Mariah Carey and Good American to Gucci and Sol de Janeiro, Camille Moore and Phillip Millar break down this week’s biggest brand moves. They dig into the marketing strategy behind each story and what it means for social media, retail, and consumer brands. They also discuss the rise of AI synthetic content, international marketing missteps involving Kylian Mbappé and Lao Gan Ma, SharkNinja’s star-studded holiday push, Calvin Klein’s rebrand campaign with Jude Bellingham, and how Diary of a CEO grew big enough to pass The Joe Rogan Experience on YouTube. Tune in for candid takes on brand building, marketing strategy, consumer behavior, and what businesses can learn from this week’s headlines.💡 We Talk About:Marketing strategy lessons from Mariah Carey, Gucci, Calvin Klein, and moreHow Diary of a CEO grew past Joe Rogan on YouTubeAI synthetic content and the international marketing missteps involving Kylian Mbappé and Lao Gan Ma 🚀Brand Building ToolkitHire My Agency: https://thirdeyeinsights.ca/hire-teiMy Social Media Planners: https://store.camille-moore.com/Social Media Masterclass: https://camille-moore.com/masterclass/1:1 Brand Strategy Intensives: http://bit.ly/4krhxgOSubscribe to My Substack: https://substack.com/@camilleemoore📱 Follow Camille MooreInstagram: https://www.instagram.com/camillemoore/TikTok: https://www.tiktok.com/@camille.moore_LinkedIn: https://ca.linkedin.com/in/camille-moore-teiWebsite: https://camille-moore.comFollow The Art of the Brand on Instagram: https://www.instagram.com/theartofthebrand/🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.#mariahcarey #goodamerican #ArtOfTheBrand
How the Cookie Crumbl’d: Why a $2 Billion Brand Is Closing 60 Stores
From Crumbl Cookies and the iPhone Duo to A24, Camille Moore and Phillip Millar break down this week's biggest brand moves. They dig into the marketing strategy behind each story and what it means for social …
Notas do episódio
From Crumbl Cookies and the iPhone Duo to A24, Camille Moore and Phillip Millar break down this week's biggest brand moves. They dig into the marketing strategy behind each story and what it means for social media, retail, and consumer brands. They also discuss Sydney Sweeney, Jennifer Lawrence, Instagram's push into long-form video, whether McDonald's made the right call walking away from the World Cup, the Mes vs. Messy hair-care branding dispute, Sephora's Seth Rogen campaign, and Hailey Bieber's comments on Rhode. Tune in for candid takes on brand building, marketing strategy, consumer behavior, and what businesses can learn from this week's headlines.💡 We Talk About:Instagram’s long-form video push and the opportunity for brandsCrumbl Cookies, product quality, and the risks of rapid franchisingMarketing strategy lessons from McDonald’s, Sephora, and more🛍️ Buy Bare Protein: https://bare-protein.com/🚀 Brand Building ToolkitHire My Agency: https://thirdeyeinsights.ca/hire-teiMy Social Media Planners: https://store.camille-moore.com/Social Media Masterclass: https://camille-moore.com/masterclass/1:1 Brand Strategy Intensives: http://bit.ly/4krhxgOSubscribe to My Substack: https://substack.com/@camilleemoore📱 Follow Camille MooreInstagram: https://www.instagram.com/camillemoore/TikTok: https://www.tiktok.com/@camille.moore_LinkedIn: https://ca.linkedin.com/in/camille-moore-teiWebsite: https://camille-moore.comFollow The Art of the Brand on Instagram: https://www.instagram.com/theartofthebrand/🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.#crumblecookies #iphoneduo #ArtOfTheBrand
How Kylie Jenner Made Millions Off of Victoria’s Secret
Camille Moore and Phillip Millar break down the week’s biggest branding debates: Kylie Jenner and the Victoria’s Secret Fantasy Bra, Poppi's Pepsi deal, Shakira’s concert-world concept, celebrity endorsements …
Notas do episódio
Camille Moore and Phillip Millar break down the week’s biggest branding debates: Kylie Jenner and the Victoria’s Secret Fantasy Bra, Poppi's Pepsi deal, Shakira’s concert-world concept, celebrity endorsements, influencer backlash, and why brands may be confusing youth with relevance.Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
Why Your Brand Isn’t Showing Up in AI Shopping Results
AI is deciding whether your brand wins or loses. Shoppers now discover products on TikTok, research them on Amazon, ask ChatGPT for advice, and check Reddit before they buy.In this Advertising Week …
Notas do episódio
AI is deciding whether your brand wins or loses. Shoppers now discover products on TikTok, research them on Amazon, ask ChatGPT for advice, and check Reddit before they buy.In this Advertising Week conversation, Camille sits down with Leslie Hall, founder of Iced Media and one of the first badged TikTok Shop partners in the U.S. They break down how brands can win across TikTok Shop, Amazon, Reddit, paid media, and AI search.In this episode, they explain:■ The new buyer journey: TikTok creates demand, Amazon builds trust, ChatGPT answers questions, and Reddit validates the purchase.■ Vibes to validation: Creator content sparks interest, but reviews, testimonials, and community proof close the sale.■ AI shopping readiness: Learn how brands show up in ChatGPT, Google AI, and Reddit-powered recommendations.■ Reddit for brands: Why Reddit ads, authentic brand profiles, and AMAs help brands earn trust and visibility.■ TikTok to Amazon: How multi-channel fulfillment helps brands turn viral moments into sales.■ Beyond last-click attribution: Why top-of-funnel storytelling and world-building drive long-term growth.About Leslie HallLeslie Hall is the founder of Iced Media, a beauty-focused agency specializing in performance media, TikTok Shop, social commerce, Reddit, and AI shopping preparation. #TheArtOfTheBrand #TikTokShop #SocialCommerce #RedditMarketing▶️ Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided
Kylie Jenner's $50M Bra: Where Victoria’s Secret Went Wrong
This week on The Art of the Brand, Camille Moore and Phillip Millar dig into the stories behind the headlines—and what brands can learn from them.They revisit the backlash to their Shane Gillis discussion and …
Notas do episódio
This week on The Art of the Brand, Camille Moore and Phillip Millar dig into the stories behind the headlines—and what brands can learn from them.They revisit the backlash to their Shane Gillis discussion and make the case for disagreement without outrage. Then they examine Louis Vuitton’s dispute with Molly Tea in China and discuss why cultural context can matter as much as being legally right.The conversation also covers the 2026 Victoria’s Secret Fashion Show, including whether it built on the brand’s legacy or leaned too heavily on nostalgia and celebrity reach. Camille and Phillip critique an Apple HomePod ad for losing sight of the product, and debate Kelly Clarkson’s public complaint about her experience at a Brooklyn store.Along the way, they return to the four pillars of a strong brand: product, story, experience, and consistency. #TheArtOfTheBrand #BrandStrategy #Marketing #Business** Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore
Hot Takes, Hot Pants & Brand Backlash
On this episode of Art of the Brand, Camille and Phillip debate what happens when brands jump into internet controversies—and whether a personal brand can thrive when the business behind it is struggling. They …
Notas do episódio
On this episode of Art of the Brand, Camille and Phillip debate what happens when brands jump into internet controversies—and whether a personal brand can thrive when the business behind it is struggling. They also unpack Netflix’s World Cup deal, Chipotle’s fashion-inspired campaign and TikTok’s changing role. Expect sharp takes, friendly disagreements, and plenty of branding lessons.
This episode is supported by Bare Protein, the cleanest beef isolate protein powder on the market. Use code ARTOFTHEBRAND at checkout for a discount: www.bare-protein.com.
New episodes every week. Follow the show so you don't miss one.
Inside the Rise of Brand Media Companies
Nike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split.This week on Art of the Brand, we break down the brand moves everyone's talking about, and what marketers and …
Notas do episódio
Nike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split.
This week on Art of the Brand, we break down the brand moves everyone's talking about, and what marketers and founders can learn from them.
We cover Nike's slide in China while Alo opens a pop-up in Shanghai. We look at what a Quebec duo in alien costumes teaches about standing out, whether Madonna's VMA performance was brand strategy or brand damage, and why Scarlett Johansson's skincare line, The Outside, shut down. We also dig into what's really behind Crystal Head Vodka's troubles and how Gap is turning into a media company.
Plus smart campaigns from Visit Sweden, Jeep, Calvin Klein x Jungkook, and Skims, and a Brand Court verdict on Laughing Cow and Twisted Tea.
We say what other people are scared to say, so your business can thrive and you can understand marketing better.
This episode is supported by Bare Protein, the cleanest beef isolate protein powder on the market. Use code ARTOFTHEBRAND at checkout for a discount: www.bare-protein.com.
New episodes every week. Follow the show so you don't miss one.
How Loveshack Fancy Turned a Feeling Into a Brand
Camille Moore sits down with Rebecca Hessel Cohen, founder of LoveShackFancy, to discuss how she built her brand through emotional storytelling, distinctive design codes, accessible collaborations, and tightly …
Notas do episódio
Camille Moore sits down with Rebecca Hessel Cohen, founder of LoveShackFancy, to discuss how she built her brand through emotional storytelling, distinctive design codes, accessible collaborations, and tightly managed retail experiences.
Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
How the Right Brand Ambassador can Change Everything
Are brands losing control of their image — or just choosing the wrong faces to represent them? In this episode of _The Art of the Brand_, Camille Moore and Phillip Millar dive into PETA’s Fashion Week fallout …
Notas do episódio
Are brands losing control of their image — or just choosing the wrong faces to represent them? In this episode of _The Art of the Brand_, Camille Moore and Phillip Millar dive into PETA’s Fashion Week fallout, the Lola Blankets “luxury” debate, Reformation’s Olivia Jade gamble, and the Bobbi Brown vs. Molly Sims campaign controversy. They unpack how MrBeast, Hilary Duff, Angel Reese, and Kylian Mbappé are reshaping what it means to be a brand ambassador, why KFC is betting big on pickle-core, how Sharpie quietly hijacked the NFL rookie moment, and what the Hyrox “poo incident” reveals about crisis PR when peak performance gets messy. Real messy.Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand
From Zero to TikTok Shop Giant: Bloom’s Creator‑Led Playbook
This episode of AOTB has Camille Moore pull back the curtain on how a digital‑first CPG brand turned TikTok Shop from a “flashy sales channel” into a long‑term brand engine. From community‑driven growth to …
Notas do episódio
This episode of AOTB has Camille Moore pull back the curtain on how a digital‑first CPG brand turned TikTok Shop from a “flashy sales channel” into a long‑term brand engine. From community‑driven growth to retail halo effects, Bloom’s playbook shows what happens when you stop treating creators like a tactic and start treating them like the core of the business.
In this episode, we explore:
■ The Creator‑First Flip: How Bloom stopped asking “How do we make TikTok Shop work for our brand?” and started asking “How do we make it work for our creators?” — and why that mindset change unlocked exponential growth.
■ From 50 Videos to 1,800 a Day: The systems behind scaling from mid–six figures to seven‑figure TikTok Shop months, including Discord communities, twice‑weekly creator calls, and radical creative freedom.
■ Building a 30,000‑Creator Army: The internal team structure, no‑agency philosophy, and GMV Max strategy that let Bloom empower all tiers of creators, from new affiliates to seven‑figure sellers, while keeping “creator‑first” in the brand’s DNA.Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns
Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, media, and …
Notas do episódio
Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, media, and influence. From celebrity business moves to luxury’s identity crisis, from tech giants reinventing themselves to the rise of creator‑driven culture, brand strategist Camille Moore and business strategist Phillip Millar break down how we buy, behave, and belong.
It’s the Art of the Brand!
In this episode, we explore:
■ The Influence Collision: Wimbledon’s crackdown on influencers and what happens when digital culture collides with tradition.
■ The Apple Power Shift: How the “Surprise and Shine” keynote doubled as a CEO audition — and what the $1,999 foldable iPhone Duo signals for Apple’s future.
■ The GQ Identity Crisis: How a failed livestream exposed shrinking demand and what happens when a legacy brand forgets its audience.
■ The Betting Boom: How celebrities, athletes, and nostalgia plays like the Entourage reunion are reshaping online gambling culture.
■ The Siren Effect: Sydney Sweeney’s viral Novig ad, the backlash, and the tension between empowerment, sex appeal, and brand authenticity.
■ The Calm Economy: Kendall Jenner’s move into functional beverages — and whether “calm in a can” is the next big trend or another celebrity misfire.
■ Haute Wellness: Dior’s luxury wellness push and what it reveals about lifestyle branding, Gen Z spending, and modern aspiration.
Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
How Brands Destroy Years of Equity
Some of the world’s most recognizable brands are starting to look a little less distinctive.Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dyson is …
Notas do episódio
Some of the world’s most recognizable brands are starting to look a little less distinctive.
Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dyson is selling a $500 toothbrush. The US Open opened the door to creators and discovered that attention comes with less control than it used to. Huda Beauty is trying to move past controversy, while Vogue faces a very different challenge: what happens when the person who made the brand what it is eventually steps away?
This week, we’re looking at what happens when the thing that made a brand distinctive starts to disappear.
On the episode:
● Nike: Has Nike moved too far away from the athlete and aspiration that made it iconic? We look at its loss of valuable shelf space, the rise of On and Hoka, and what happens when a brand tries to appeal to everyone.
● PepsiCo: PepsiCo ended a 25-year relationship with Omnicom without a pitch. What does that tell us about the changing advertising industry, and why are long-standing relationships no longer enough to protect a business?
● The US Open: The tournament embraced the creator economy, but inviting creators into your world also means giving up some control over how your brand gets interpreted.
● Dyson: Is the $500 Camera Jet toothbrush a meaningful piece of innovation, or a sign that Dyson is starting to confuse more technology with more value?
● Lindsay Clancy: What does the trial tell us about social media, storytelling and the way emotion can shape public opinion before the full story is understood?
● Huda Beauty: Huda Beauty has survived a controversy that could have seriously damaged a smaller founder-led brand. Can its Cardi B campaign shift the conversation back to beauty?
● Vogue: Anna Wintour has become inseparable from Vogue’s identity. So what happens when the person who made a brand culturally irreplaceable is no longer running it?
Different stories, but the same underlying question: what makes a brand worth choosing, remembering and coming back to?"
Because the internet rewards the fastest reaction. Great brands still need the judgment to know when not to react.
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👉 https://thirdeyeinsights.ca/hire...
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👉 https://camille-moore.com/master...
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
👉 http://bit.ly/4krhxgO
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
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📱 Follow Camille Moore
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Outrage Culture Is Killing Great Advertising
This week's episode is about what happens when outrage travels faster than context.We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, created a …
Notas do episódio
This week's episode is about what happens when outrage travels faster than context.
We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, created a 60-second campaign with Callaway about a golfer becoming dangerously obsessed with his driver. A few seconds were clipped, reframed as domestic violence, and suddenly the internet was furious. Callaway pulled the campaign, apologized, pledged $1 million to women's golf, and left the smaller creator brand holding the bag.
But when you watch the full ad, the story looks very different.
That became the jumping-off point for a bigger conversation about whether brands have become too afraid of criticism to stand behind their own decisions, and what happens to creativity when every campaign is designed around avoiding the worst possible interpretation.
On the episode:
● Why the Good Good x Callaway ad became an internet scandal, and how clipping has created an entire economy around manufacturing outrage.
● Why Callaway's biggest mistake may not have been approving the ad, but panicking when people criticized it.
● Why Target's controversial Halloween costume deserved a different response. and the difference between acknowledging a genuine mistake and corporate pandering.
● Whether Sézane's founder should be allowed to completely reinvent the brand after 20 years, or whether consistency becomes more important as a brand reaches iconic status.
● Why Meta paid $16.8 billion over allegations surrounding addictive design and children, and why making your product addictive isn't necessarily the problem.
● Whether Apple can still claim to "Think Different" when its first foldable phone arrives eight generations after Samsung.
● The three questions every founder should ask before giving a celebrity or creator equity: can they improve the product, drive actual sales, or add genuine credibility?
● Why the most dangerous thing a brand can do in a crisis may be allowing internet outrage to make its decisions for it.
Because the internet rewards the fastest reaction. Great brands still need the judgment to know when not to react.Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
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💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
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🌐 Website: camille-moore.com
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✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online
This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what makes an …
Notas do episódio
This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what makes an experience feel real.
And fittingly, that's the thread running through this week's conversation: what's real, what's manufactured, and can consumers still tell the difference?
We get into the Nantucket store that declared war on influencers, Nara Smith rejecting the "trad wife" label that helped define her online world, ChatGPT introducing advertising after positioning itself as an alternative to ad-driven search, and the Buffalo Bills risking one of the most authentic fan cultures in professional sports by trying to regulate it.
On the episode:
● Why a Nantucket store put up a "No Influencers" sign, and what the backlash says about where influencer culture is heading.
● How Paige Lorenze and Dairy Boy turned Nantucket into a physical extension of an online brand world.
● Why Nara Smith saying "I'm not a trad wife" created such a reaction, and why sometimes the audience decides what your brand represents.
● Why ChatGPT introducing ads could change one of the fundamental reasons people trusted the platform in the first place.
● How the Buffalo Bills risked killing the magic of one of the NFL's greatest fan traditions by trying to regulate and monetize it.
● Why community can't simply be purchased, and why brands need to know when to amplify what people create rather than control it.
● What spending time at Pacifico reminded us about experience, community and why the things that feel the most valuable are often the hardest to manufacture.
We also share why Costa Rica, and Pacifico specifically, has become such an interesting destination for entrepreneurs looking for a different pace of life, from its proximity to a Blue Zone and medical tourism to the kind of community that makes slowing down feel like an advantage rather than a sacrifice.
Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
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✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
AI is making everyone sound the same
This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conversation …
Notas do episódio
This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conversation about AI influencers, ChatGPT, Reddit and celebrity brands kept coming back to the same question: in a world obsessed with shortcuts, what actually makes a brand real?
We break down why Meghan Markle's lifestyle brand struggled to translate celebrity into credibility, how ChatGPT suddenly changed its relationship with Reddit, and why brands trying to game AI search may be solving the wrong problem entirely. We also look at Google's new AI agents calling businesses on your behalf, the rise of virtual influencers with millions of followers, and why the more automated the internet becomes, the more valuable genuinely human creativity may become.
On the episode:
● Why Meghan Markle's move back toward the Royal Family exposes a bigger lesson about celebrity brands, authenticity and trying to manufacture credibility.
● Why ChatGPT's Reddit citations suddenly dropped, and what brands investing in Reddit and AI search need to understand.
● How an $11 fake deodorant brand outranked real companies in AI search without fake reviews, Reddit manipulation or an existing audience.
● Why Google's AI can now call businesses on your behalf, compare their answers and recommend where you should spend your money.
● Why Justin Bieber wants to build a phone, and whether there's actually room for someone to challenge Apple.
● How AI influencers are attracting millions of followers and brand deals despite the people behind them not being real.
● Why virtual influencers could become incredibly valuable to retailers, and what that means for the creator economy.
● What J.K. Rowling and great advertising copy teach us about the one thing AI still struggles to manufacture: original thought.
● Why the smartest way to use AI isn't to outsource your thinking, but to accelerate the work after you've done the thinking yourself.
Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
Did ChatGPT Design Instagram's New Logo?
This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million, Instagram …
Notas do episódio
This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million, Instagram changed its identity and pissed off the internet, and the WNBA has more attention than ever while struggling to control what that attention is actually doing to the brand.
The common thread is simple: attention has become one of the most valuable assets in business, but attention alone isn't enough. The companies winning are the ones that know how to turn it into trust, community, distribution and ultimately enterprise value.
On the episode:
● How Alex Cooper turned Call Her Daddy into a $500 million media company, and why creator-led media is challenging the traditional agency model.
● Why shutting down Unwell Hydration may actually be one of the smartest decisions Alex Cooper has made.
● What BÉIS's $210 million sale to Samsonite tells us about celebrity brands, acquisition multiples and knowing when to exit.
● Why Instagram changed its identity after ten years, and when a brand refresh is actually worth the money.
● Why Reddit may be the most valuable consumer research tool brands have right now, and why trying to manipulate it could backfire.
● Whether AI is quietly flattening creativity by making it too easy to skip the difficult thinking that produces great ideas.
● What Martha Stewart's criticism of Meghan Markle reveals about the difference between borrowing attention and earning authority.
● How the WNBA gained enormous attention but lost control of the conversation, and why attention that doesn't reinforce the brand can become a liability.
Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
AI can create everything except this
This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more efficient …
Notas do episódio
This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more efficient everything becomes, the more valuable distinctly human qualities like taste, imperfection, judgment and real connection become.
We recorded this one from Austin after two weeks on the road, and it turned into a bigger conversation about where branding is heading in an AI-first world. From executives outsourcing their thinking to Disney handing its content vault to TikTok creators, Jimothy the raccoon becoming an unlikely internet phenomenon, and Cracker Barrel learning the cost of forgetting what customers actually loved, the same lesson kept showing up: technology can scale almost anything, but it can't manufacture genuine human connection.
On the episode:
•Why "AI wishing" could be one of the biggest mistakes executives make as they adopt AI.
•What it means now that bots are reportedly generating more internet traffic than humans.
•Why search is moving from keywords to context—and what brands need to change for AI discovery.
•Why Disney and HBO are betting on clipping their existing content instead of simply creating more.
•What Jimothy the raccoon teaches brands about imperfection, weirdness and why people actually care.
•Why Cracker Barrel's failed rebrand is a warning about changing what your customers already love.
•How Bethenny Frankel is using world-building to turn an audience into something much bigger.
•Why being present, putting down your phone and thinking for yourself may become the ultimate advantage in an AI-first world.
Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
The Motorcycle Crash That Started a Wellness Empire
This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw after a …
Notas do episódio
This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw after a motorcycle accident left him in constant pain. He never ran a real ad campaign, and somehow the same device ended up on NFL sidelines, in Emirates first class, and on your mom's nightstand. This one is a masterclass in earning trust instead of buying it.
On the episode:
● How a motorcycle accident led Jason to invent the Theragun with a $250 jigsaw from the hardware store.
● Why a $400K agency couldn't come up with the name Therabody, but one late night in a conference room did.
● How Jason got pro athletes using Theragun before the brand ever ran an ad.
● Why Therabody refused to call its face products "beauty," and what it called them instead.
● Why Jason builds products so durable that customers never need to buy a second one.
Hire My Agency
Work with my team at Third Eye Insights.
If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts 👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈". You are authorized to share the video link and channel and embed this video on your website or others as long as a link back to my YouTube Channel is provided.
Why attention is the new brand currency
Every brand wants attention.The best brands know what to do with it once they have it.In this episode, we break down the biggest branding stories of the week to uncover what separates companies that create …
Notas do episódio
Every brand wants attention.The best brands know what to do with it once they have it.In this episode, we break down the biggest branding stories of the week to uncover what separates companies that create lasting momentum from those that waste it. From Zara's viral "death pants" and Bayes' brilliant product relaunch to Charlotte Tilbury's battle against dupes, Louis Vuitton's lawsuit in China, Kim Kardashian's latest campaign, and the creator economy reshaping business, every story points to the same lesson: great brands don't panic, they know how to own the moment.We explore why controversy can become an advantage, why authenticity is replacing manufactured marketing, how companies should respond to criticism, and what founders can learn about building brands people genuinely want to talk about.Because in today's economy, attention is easy to buy.Trust, culture, and relevance are not.If you're building a business, creating content, or trying to understand why some brands dominate the conversation while others quietly disappear, this episode is packed with practical lessons on modern branding, marketing, and founder-led growth.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters0:00 Intro & What’s Ahead 5:39 Zara’s Viral “Death Pants” 13:31 Béis Turns Criticism Into a Relaunch 21:15 Charlotte Tilbury vs. Dupe Culture 28:48 Is an Influencer Degree Worth It? 33:05 Gap Turns Employees Into Creators 38:32 Louis Vuitton Wins the Case—but Loses China? 47:04 Kim Kardashian’s Branding Masterclass 57:29 Gymshark and “Ghost Advertising” 1:07:20 The $25K Watch You Can’t Buy Until 2028 1:13:00 What Actually Counts as World-Building?
The Biggest Branding Mistake Companies Keep Making
The best brands don't just sell products; they understand people. In this episode, we unpack what separates brands that become part of culture from those that disappear into the noise. From Taylor Swift's …
Notas do episódio
The best brands don't just sell products; they understand people.
In this episode, we unpack what separates brands that become part of culture from those that disappear into the noise. From Taylor Swift's wedding and Phoebe Gates' startup controversy to Norway's remarkable World Cup campaign and Hollywood's latest blockbuster failures, every story points to the same lesson: great branding starts with understanding human psychology.
We explore why storytelling consistently outperforms marketing, how positioning can create enormous value before a customer ever buys, and why attention alone is no longer enough to build a lasting brand. We also break down what founders can learn from celebrity endorsements, creator-led businesses, sports marketing, and the growing role of authenticity in a world driven by algorithms.
This conversation is ultimately about the decisions that shape perception. Because the brands that win aren't always the ones with the biggest budgets, they're the ones that understand how people think, what people remember, and why people choose to care.
Whether you're building a company, a personal brand, or simply trying to better understand modern marketing, this episode is a masterclass in why psychology will always outperform tactics.
Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
Building in Public Changed Their Business ft. Hot Girl Pickles
Most brands think they need more money to grow.Hot Girl Pickles proved they needed a better story.In this episode, we sit down with the founders behind one of the fastest-growing emerging CPG brands to unpack …
Notas do episódio
Most brands think they need more money to grow.Hot Girl Pickles proved they needed a better story.In this episode, we sit down with the founders behind one of the fastest-growing emerging CPG brands to unpack how they turned a simple product into a cultural brand by documenting the journey instead of hiding it.We talk about why building in public creates stronger communities than traditional marketing, how showing the messy parts of entrepreneurship became their greatest competitive advantage, and why consistency, not production quality, is what actually builds an audience online.The conversation also explores what happens after something goes viral. We discuss scaling from direct-to-consumer into retail, turning customers into collaborators, creating a brand people want to identify with, and why culture, not follower count, is becoming the real measure of influence.Whether you're building a product, a personal brand, or a business from scratch, this episode is a masterclass in modern brand building and why the companies winning today are the ones willing to let people in before they've figured everything out. 🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
Why Great Brands Don’t Chase Trends
AI has made content easier than ever, but has it made great branding harder? In this episode, we explore why storytelling still wins, the hidden cost of reactive marketing, what the Figma and Anthropic debate …
Notas do episódio
AI has made content easier than ever, but has it made great branding harder? In this episode, we explore why storytelling still wins, the hidden cost of reactive marketing, what the Figma and Anthropic debate means for creators, and why the brands that stand out aren’t chasing every trend. If you’re building a brand in the AI era, this conversation is for you.
🏢 Hire My Agency
Serious brand? Serious goals?
Work with my team at Third Eye Insights.
If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
📔 My Social Media Planners
The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form
👉 https://store.camille-moore.com/
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/masterclass/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand Instagram:
@theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided
.Podcast chapters
00:00 Teaser
01:16 Why Most People Never Reach Their Potential
03:26 The Turkey Trip That Went Completely Wrong
13:09 The Psychology of Better Customer Experiences
17:16 Why Reactive Marketing Is Losing Its Edge
33:39 The AI Gold Rush & Protecting Your IP
44:04 Why AI Stories Still Feel Empty
53:12 Will Ferrell, Skims & Why Followers Don't Matter
01:00:12 Does Every Movie Need a Fashion Show?
01:03:49 Kevin Spacey, Storytelling & The Future of Hollywood
She Made $1 Billion On Glasses
How do you create a brand people genuinely connect with? In this episode, Linda Hammond, the founder of Quay and OTRA shares lessons from growing a global eyewear company, partnering with Kylie Jenner …
Notas do episódio
How do you create a brand people genuinely connect with? In this episode, Linda Hammond, the founder of Quay and OTRA shares lessons from growing a global eyewear company, partnering with Kylie Jenner, navigating an exit, and applying those experiences to a new venture. A must-watch for founders, marketers, and anyone passionate about brand strategy🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 Teaser01:16 Building a Brand With Just $16504:29 How Instagram & Influencers Changed Everything09:58 Finding the Gap in the Eyewear Market14:20 How One Launch Made $7 Million in 12 Minutes18:13 Scaling Mistakes & Lessons Learned30:33 Selling the Company & Starting Over36:10 Building Otra From Scratch46:55 The Marketing Strategy That Still Works Today53:27 Life Lessons From Building Two Global Brands
Why Reddit Is Quietly Winning The Internet
From Reddit’s rise as the internet’s most trusted source to Google’s AI challenge and Snapchat’s billion-dollar bet on augmented reality, this episode explores the biggest shifts shaping the future of …
Notas do episódio
From Reddit’s rise as the internet’s most trusted source to Google’s AI challenge and Snapchat’s billion-dollar bet on augmented reality, this episode explores the biggest shifts shaping the future of marketing.We break down why search is changing, how AI is influencing consumer decisions, why community is becoming more valuable than ever, and what founders and marketers need to do to stay ahead in the next era of branding.If you’re building a brand, this is where the future is headed.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 Why Cannes Lions Matters04:37 Hyrox’s $1 Billion Opportunity08:12 Snapchat’s Biggest Bet Yet13:23 The Story Snapchat Forgot To Tell19:02 Meta vs Snapchat Glasses22:23 Why Snapchat Users Are Happier28:06 Why Reddit Is Quietly Winning The Internet31:56 Reddit’s Biggest Advantage For Brands35:06 Google’s AI Problem Explained39:32 How To Optimize Your Brand For AI43:20 Drake Sells OVO48:23 The Biggest Lesson From Cannes Lions50:57 The Strategy Mistake Most Brands Make
Cannes Lions Day 1: What What The Biggest Platforms Are Doing Right
What actually happens when the biggest marketers, creators, founders and tech companies in the world all gather in one place?In this first episode of Coffee in Cannes, we're taking you behind the scenes of …
Notas do episódio
What actually happens when the biggest marketers, creators, founders and tech companies in the world all gather in one place?
In this first episode of Coffee in Cannes, we're taking you behind the scenes of Cannes Lions—not to recap the biggest parties, but to unpack the conversations that actually matter.
We discuss why experience has become the new marketing currency, what brands are getting wrong about TikTok Shop, why Reddit is becoming one of the most underrated platforms for consumer trust, and how AI is forcing luxury brands to rethink the value they provide.
Along the way, we also explore the changing relationship between taste and technology, why software companies are reshaping the marketing industry, and what we're already seeing on the ground that could define the next decade of branding.
This isn't a recap of Cannes. It's what Cannes is teaching us.The Luxury Brand Formula You Need to Win Ft. Countess Isabelle d’Ornano of Sisley Paris
Luxury brands aren’t built overnight and Sisley Paris is proof of that.In this episode, we sit down with Countess Isabelle d’Ornano to unpack how Sisley became one of the most respected beauty brands in the …
Notas do episódio
Luxury brands aren’t built overnight and Sisley Paris is proof of that.
In this episode, we sit down with Countess Isabelle d’Ornano to unpack how Sisley became one of the most respected beauty brands in the world through family legacy, long-term thinking, and an obsession with quality over hype.
We talk about old luxury, generational brand building, why trust matters more than trends, and the mindset behind building a company that lasts for decades instead of moments. From European aristocracy to billion-dollar beauty, this is a masterclass in timeless branding.
🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
The Elon Musk Lesson
From Elon Musk and SpaceX to YouTube’s takeover of Hollywood, this week’s episode explores why the brands and creators winning today are obsessed with storytelling.We break down the rise of founder-led brands …
Notas do episódio
From Elon Musk and SpaceX to YouTube’s takeover of Hollywood, this week’s episode explores why the brands and creators winning today are obsessed with storytelling.We break down the rise of founder-led brands, why influencer marketing is becoming less effective, how YouTube creators are outperforming traditional studios, and why platforms like Meta are betting big on episodic content.If attention is the most valuable currency in business, the brands that tell the best stories will win.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 The Branding Genius Of Donald Trump06:04 Elon Musk Becomes The First Trillionaire11:51 Why Founders Need A Personal Brand20:21 The Storytelling Problem Most Brands Have24:01 Why Great Marketing Starts With A Better Story27:02 Why Safe Brands Lose27:31 Why YouTube Is Beating Hollywood30:06 How YouTube Creators Are Making Hit Movies34:43 The Return Of Epic Storytelling39:15 Why Influencer Marketing Is Struggling43:08 Why Beauty Brands Are Blending Together44:44 The Content That Actually Makes People Feel47:14 What The Rock Understands About Branding53:10 Meta’s Big Bet On Episodic Content56:00 The Future Of Social Media Storytelling59:21 Why Breaking The Fourth Wall Works01:00:14 The NBA’s New Content Strategy01:02:27 What Brands Can Learn From The World Cup
Google Didn't See It Coming
Meta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue.In this weeks episode we break down why marketers are shifting budgets away from traditional search …
Notas do episódio
Meta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue.
In this weeks episode we break down why marketers are shifting budgets away from traditional search and toward platforms built for discovery, storytelling, and AI-powered targeting. We discuss Meta’s evolving ad ecosystem, the future of digital advertising, and what the shift means for brands, creators, and businesses trying to win attention online.
Is this the beginning of the end for Google’s dominance, or just the next evolution of advertising?
🏢 Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
👉 http://bit.ly/4krhxgO
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
00:00 Meta Glasses Are Better Than You Think
16:51 Meta Just Beat Google
24:12 The New Rule Of Brand Marketing
30:54 Why Most People Quit Too Early
33:46 Nike vs Adidas
39:15 The Best World Cup Ad So Far
42:50 AI Models Are Replacing Photoshoots
50:13 Should We Own OpenAI?
53:30 Patrick Ta’s Biggest Controversy
01:00:40 Patagonia’s Brand Problem
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