Changing Direction with Petrina Jose & Jasmine Kroeze

In this episode of The Creative Kind, I’m joined by Jasmine Kroeze and Petrina Jose for a conversation about pivoting, what it really looks like to change direction creatively, professionally, and personally.

We talk about how Jasmine moved from fashion and textile design into mural work, why Petrina stepped back from painting to rebuild her branding business, and how both of them navigate the tension between following new ideas and knowing when something is actually worth pursuing.

We also get into the less glamorous side of creative careers, inconsistent income, burnout, rejection, overthinking, working for free, and the challenge of putting yourself out there when there’s no guarantee things will work. Jaz shares how she tracks opportunities, applications, and rejection rates in spreadsheets, while Petrina talks about evolving from painting into branding work, and how she’s learned to build creative businesses that genuinely fit the way she wants to work and live

Something I loved about this conversation was hearing how differently people approach ideas. Some ideas are fleeting experiments, some become careers, some need to be tested properly before you know whether they’re sustainable or simply a curiosity. We talk about why creative people are often drawn toward multiple paths at once, the pressure to “niche down,” and why sometimes the best thing you can do is give yourself permission to try something without knowing exactly where it will lead. This episode also veered into a conversation about friendship and creative support systems - the value of having people around you who understand the realities of creative work, people who can workshop ideas with you, and can also tell you the truth when you need to hear it.

You can find Petrina Jose  here on instagram and also on her personal page here.

and her website here at www.heartsandeyes.com

You can find Jamsine Kroeze here on instagram and her website here: jasminekroeze.com

You can find the podcast here on Instagram & here on substack

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