The Full Presentation: Inside Heidi Caillier's Design Process
Notas do episódio
Season 10 of The Interior Collective Podcast is brought to you by Materio.
Welcome back to The Interior Collective. I'm your host, Anastasia Casey, and I'm so excited to have Heidi Caillier on for another conversation. If you have not listened to her previous episode, go back to Season 2, Episode 1 and start there. It is one of the most listened-to episodes in the show's history for good reason.
Heidi is an AD100 designer known for her confident use of pattern, color, and nostalgic detail. Her work is layered, deeply personal, and rooted in a love of vintage, antiques, and handcrafted things. And she has built a business model that blew my mind when I first heard it in detail at Design Camp.
Here is the short version: Heidi presents an entire home all at once. Every hard finish, every soft finish, every fixture, every piece of furniture, including the vintage. One presentation. A month of revisions. Then procurement begins and the design is done.
We covered the philosophy behind that model and the markup structure in our last conversation. Today we are going deeper into the mechanics of how it actually happens. What those six to eight weeks of design work look like inside the studio before anyone sees a single thing. How vintage pieces specifically are handled within a full home presentation, what mid-construction project management looks like once a project is handed off, and how she is managing all of this with a remote team.
If the full presentation model has ever felt out of reach, this conversation will change how you think about what is actually possible.