The Social Media Shift That’s Changing Everything

If social media feels like a moving target… you’re not wrong. It’s already changed.

In this episode, I’m bringing you inside a live, high-energy Q&A where I answer real questions from entrepreneurs about what’s actually working right now in social media marketing.

Here’s the big shift: content is no longer shown just to your followers—it’s shown based on interest. Which means you have more opportunity than ever to reach new people… if your strategy evolves with it.

We’re breaking down:

✨ The 3 types of customers (and how to market to each)

✨ Why your content might not be converting

✨ How to start conversations—even with low engagement

✨ What actually turns followers into paying clients

And a truth you might need to hear?

If no one is engaging… it’s your move.

Start the conversation. Build the relationship. That’s where sales happen.

Press play if you’re ready to stop guessing and start converting.

Click play to hear all of this and:

[00:00] How identifying the 3 types of buyers helps you market smarter (not harder)

[02:25] A simple mindset shift that turns passive followers into active leads

[03:26] Why scheduling your marketing like an appointment changes your results

[04:14] Why your “best stuff” should be shared—and how to actually convert it into sales

[05:42] What it really takes to get that “yes” (and why rejection is part of the process)

[15:02] How long to test content before pivoting (90-day rule)

Listen to Related Episodes:

• The Real Reason Customers Choose You (It’s Not What You Think)
• 3-Part Framework for Creating Engagement and Getting More Customers
• Four Strategies to Engage Your Audience Before a Promotional Period

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode633