The Lazy CEO Podcast with Jane Lu
- Episódios
- 213
- Publicação
- semanal
- Último episódio
- 9 nov 2026
Sobre o podcast
Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.
Episódios 213
Moodi: From Zero Sales to 70% Market Share in 4 Years
This week on The Lazy CEO, Jane sits down with Kate Gaffil-Jeffries, the co-founder of Moodi - one of Australasia’s fastest-growing wellness brands. Kate turned down a six-figure graduate law offer, pet-sat to …
Notas do episódio
This week on The Lazy CEO, Jane sits down with Kate Gaffil-Jeffries, the co-founder of Moodi - one of Australasia’s fastest-growing wellness brands. Kate turned down a six-figure graduate law offer, pet-sat to bootstrap production, and built a brand that now dominates over 70% of New Zealand’s functional drinks market and holds the #1 spot in supermarket protein bars.
In this episode, we get into:- How to create crazy demand that forces supermarket buyers to notice you.
- The danger of trusting agencies with your ads before understanding them yourself.
- How to use customer data to find your next best-selling product.
- What it really takes to stay ahead of copycats in a crowded market.
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Kate Gaffil-Jeffries: @kategatfield
Follow Moodi! @moodiblendsSee omnystudio.com/listener for privacy information.
How to Validate Your Business Idea Before You Invest Your Life Savings with Meagan Pate
This week on The Lazy CEO, Jane Lu is joined by Meagan Pate, co-founder of STRAAND and COO and co-owner of Three Warriors, to unpack one of the biggest questions every founder faces: how do you know if your …
Notas do episódio
This week on The Lazy CEO, Jane Lu is joined by Meagan Pate, co-founder of STRAAND and COO and co-owner of Three Warriors, to unpack one of the biggest questions every founder faces: how do you know if your business idea is actually any good?
In this episode, they get into:- How to spot a genuine gap in the market versus a product nobody actually wants.
- How much validation you need before investing serious money into an idea.
- The difference between product-market fit and good marketing.
- Knowing when to keep going and when it’s time to kill an idea.
If you haven't listened to Meagan's founder story yet, it's well worth a listen! She's got a wealth of knowledge when it comes to building consumer brands, so grab a pen and paper. Listen here: How Meagan Pate Is Building Brands That Make It Onto Global Shelves
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast | @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Meagan: @meagan_pate_
See what Three Warriors is up to: @threewarriors
Check in on STRAAND: @straand.scalpcareSee omnystudio.com/listener for privacy information.
STRAAND & Three Warriors: How Meagan Pate Is Building Brands That Make It Onto Global Shelves
This week on The Lazy CEO, I’m joined by Meagan Pate, co-founder of STRAAND and COO and co-owner of Three Warriors.Meagan knows what it takes to turn a gap in the market into a global beauty brand. She’s helped …
Notas do episódio
This week on The Lazy CEO, I’m joined by Meagan Pate, co-founder of STRAAND and COO and co-owner of Three Warriors.
Meagan knows what it takes to turn a gap in the market into a global beauty brand. She’s helped scale Three Warriors into a multi-million-dollar business and co-founded STRAAND, which is rethinking the scalp care category entirely. From raising millions in capital to getting products onto the shelves of major global retailers, Meagan has plenty of lessons to share about what it actually takes to build and scale a consumer brand.
In this episode, we get into:- How to spot gaps in the market and turn them into products people actually want.
- What it takes to get your products onto the shelves of major global retailers and take an Australian brand international.
- The realities of raising $6M and building a venture-backed business.
- The differences between scaling a bootstrapped brand and a venture-backed business.
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Meagan: @meagan_pate_
See what Three Warriors is up to: @threewarriors
Check in on STRAAND: @straand.scalpcareSee omnystudio.com/listener for privacy information.
Help My Small Business: How to Make People Want What You’re Selling
In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of Meke Baby, to review Lisa’s travel company, Crooked Compass.Crooked Compass offers unique journeys and experiences you …
Notas do episódio
In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of Meke Baby, to review Lisa’s travel company, Crooked Compass.
Crooked Compass offers unique journeys and experiences you won’t find with traditional travel companies. So how can Lisa turn what makes her business different into marketing that makes people want to book? Jane and Elysia unpack how to make the brand stand out, use Lisa’s expertise to bring the experiences to life and help her step out of the operational weeds so she can focus on growing the business.
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Elysia: @elysiakrs
See what Mekė Baby is up to: @mekebaby.auSee omnystudio.com/listener for privacy information.
Hairification: The Costly Mistakes Founders Make When Scaling a Business
This week on The Lazy CEO, Jane is joined again by the founder of Hairification, Jordan Mylius, for part two of their conversation. Last time, they talked about everything Jordan got right to grow Hairification …
Notas do episódio
This week on The Lazy CEO, Jane is joined again by the founder of Hairification, Jordan Mylius, for part two of their conversation. Last time, they talked about everything Jordan got right to grow Hairification to $20 million in sales in just two years. This time, they're flipping the conversation to the mistakes they've made along the way.
In this episode, we get into:- Why positive feedback doesn't always translate into actual sales.
- How over-ordering stock can tie up cash and put pressure on your business.
- The people decisions founders can get wrong, and the role fear plays in those choices.
Listen to part one of our chat with Jordan - Hairification: How to Get on Shelves AND Stay There
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Jordan: @mistermylius
Follow Hairification! @hairification_haircareSee omnystudio.com/listener for privacy information.
Mekė Baby: How Elysia Krstevski Built a New Category and Won Over Baby Bunting
This week on The Lazy CEO podcast, Jane is joined by Elysia Krstevski, founder of Mekė Baby. Elysia came up with the idea after battling mastitis as a new mum and realising there was no easy way to safely warm …
Notas do episódio
This week on The Lazy CEO podcast, Jane is joined by Elysia Krstevski, founder of Mekė Baby. Elysia came up with the idea after battling mastitis as a new mum and realising there was no easy way to safely warm expressed breast milk while out with her baby. With no product development experience, she decided to create the solution herself. Three years later, Mekė Baby has sold out seven times and landed on the shelves of Baby Bunting.
In this episode, they get into:- How Elysia turned a personal problem into a product, then built an entirely new category around it.
- How she convinced Baby Bunting to back a category that barely existed, and why she turned down international distribution opportunities early on.
- How Elysia has dealt with copycats.
Whether you're building a product from scratch or trying to take your business into retail, Elysia's story is a great reminder that some of the best business ideas start with a problem you can't believe hasn't already been solved.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Elysia: @elysiakrs
See what Mekė Baby is up to: @mekebaby.auSee omnystudio.com/listener for privacy information.
Help My Small Business: How Do You make A Product Kids Want And Parents Will Buy?
In this episode of Help My Small Business, Jane and Ethan Yong, founder of UmamiPapi, review Neon Goat, a natural deodorant brand for tween and teenage boys.The challenge? Boys are the consumers, but Mum is the …
Notas do episódio
In this episode of Help My Small Business, Jane and Ethan Yong, founder of UmamiPapi, review Neon Goat, a natural deodorant brand for tween and teenage boys.
The challenge? Boys are the consumers, but Mum is the one buying it.
Jane and Ethan unpack how Neon Goat can appeal to both audiences, from branding and social to building trust with parents without losing its cool factor with kids.
By the end of this episode, you'll learn:- How to build for both the buyer and the consumer
- How to make a brand feel cool while still building trust
- How to market to two very different audiences
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Ethan: @flavourenhancer621
Follow UmamiPapi!: @itsumamipapiSee omnystudio.com/listener for privacy information.
UmamiPapi: From Cooking Chilli Oil in His Kitchen to Building a 7-Figure Brand Gordon Ramsay Loves
This week on The Lazy CEO, I’m joined by Ethan Yong, founder of UmamiPapi. Ethan started making chilli oil during COVID while working his first job as a graduate, spending his weekends cooking and packing …
Notas do episódio
This week on The Lazy CEO, I’m joined by Ethan Yong, founder of UmamiPapi. Ethan started making chilli oil during COVID while working his first job as a graduate, spending his weekends cooking and packing orders before and after work.
A few years later, UmamiPapi is a 7-figure business, stocked in thousands of retailers including every Coles store nationally, exporting to Malaysia and the UAE. And if that wasn’t enough, Gordon Ramsay tasted the chilli oil and gave it his very own verdict: “absolutely fucking delicious.”
In this episode, we get into:
- What it was actually like building a food business from scratch while working a full-time job.
- The biggest mistakes Ethan made while scaling a bootstrapped business.
- How to build a brand that stands out in such a competitive category.
- What it was really like appearing on Gordon Ramsay’s Food Stars.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Ethan: @flavourenhancer621
Follow UmamiPapi!: @itsumamipapiSee omnystudio.com/listener for privacy information.
Hairification: How to Get on Shelves AND Stay There
This week on The Lazy CEO, Jane is joined by the founder of Hairification, Jordan Mylius. Hairification has hit $20 million in turnover in just three years and expanded into some of the biggest retailers across …
Notas do episódio
This week on The Lazy CEO, Jane is joined by the founder of Hairification, Jordan Mylius. Hairification has hit $20 million in turnover in just three years and expanded into some of the biggest retailers across Australia and overseas.
But getting onto retail shelves is only half the battle. The real challenge is proving your product works, staying ranged and turning that first retail opportunity into serious growth.
In this episode, we get into:- What retailers actually look at once your product is on the shelves, and what good sell-through really looks like.
- How quickly retailers decide whether a product is working and what can make or break your relationship with them.
- The hidden costs of major retail that founders often don't see coming.
Listen to Jordan's founder story - Hairification: How Jordan Mylius Sold His Brand Nationwide Before Having a Product
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Jordan: @mistermylius
Follow Hairification! @hairification_haircareSee omnystudio.com/listener for privacy information.
EBY: How Renata Black Turned 436 Investor Nos Into a $75M Business
This week on The Lazy CEO, Jane is joined by Renata Black, co-founder and CEO of EBY, the performance intimates brand that's grown from $10 million to $75 million in revenue in just 3 years, while competing …
Notas do episódio
This week on The Lazy CEO, Jane is joined by Renata Black, co-founder and CEO of EBY, the performance intimates brand that's grown from $10 million to $75 million in revenue in just 3 years, while competing against some of the biggest names in the industry.
What makes Renata's story so compelling is that this wasn't an overnight success. She spent years refining the business, received 436 investor nos, nearly lost the company, and even put her family's life savings on the line before everything finally clicked.
In this episode, we get into:- Why the founders who make it aren't always the smartest, but the ones who can endure the most pain.
- How Renata built a category-defining product by obsessing over customer problems.
- Why she believes innovation is what separates market leaders from everyone else.
- The storytelling behind EBY's sold-out launches and the marketing strategy that's helped the brand stand out in a crowded category.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Renata: @renatamblack
Check out EBY: @joinebySee omnystudio.com/listener for privacy information.
Help My Small Business: How to Make Your Service Business Stand Out
In this episode of Help My Small Business, Jane is joined by Gabrielle Requena, founder of Wrinkles Schminkles, to review Shay’s family-run Sydney salon, Blossom Hair and Beauty.After rebranding from The Bridal …
Notas do episódio
In this episode of Help My Small Business, Jane is joined by Gabrielle Requena, founder of Wrinkles Schminkles, to review Shay’s family-run Sydney salon, Blossom Hair and Beauty.
After rebranding from The Bridal Bar, Shay wants to attract more customers beyond the bridal market - but she’s struggling to shift how locals see the business. Jane and Gabrielle unpack how to make Blossom stand out, attract more busy mums and get the business in front of the right customers online.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Gabrielle: @gabriellereq
Check out Wrinkles Schminkles: @wrinklesschminkles
Follow Blossom Hair & Beauty: @blossomhairandbeautycoSee omnystudio.com/listener for privacy information.
Let’s Debrief: Business Updates, My New Social Strategy & What’s Next for Me
This week's episode is a proper debrief with Jane on everything that's been happening lately, both in business and behind the scenes.Jane goes down memory lane, reflecting on where Showpo started, how far the …
Notas do episódio
This week's episode is a proper debrief with Jane on everything that's been happening lately, both in business and behind the scenes.
Jane goes down memory lane, reflecting on where Showpo started, how far the business has come and what it feels like to now be sitting in her 11th office.
She also chats through her new social strategy, what's changing about the way she's approaching content and why she's thinking differently about her personal brand.
And on the personal side, Jane gets into what's next for her, what growth looks like on the other side of 40 and the things she's thinking about as she heads into this next chapter.
Episodes mentioned: #141 Dr. Mathen’s Health Playbook for High Performers and What Most CEOs Get Wrong
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.
Wrinkles Schminkles: What It Really Cost Gabrielle Requena to Build & Sell a Business that makes $20M+ a year
This week on The Lazy CEO, Jane is joined by Gabrielle Requena, founder of Wrinkles Schminkles, the beauty brand behind the reusable medical-grade silicone wrinkle patches that pioneered an entirely new …
Notas do episódio
This week on The Lazy CEO, Jane is joined by Gabrielle Requena, founder of Wrinkles Schminkles, the beauty brand behind the reusable medical-grade silicone wrinkle patches that pioneered an entirely new skincare category. Gabrielle launched the business in 2014 with one hero product, bootstrapped it from day one, grew it to $20 million in annual revenue, expanded into 22 countries, and after 12 years, successfully exited the business.
In this episode, we get into:- What it was really like to be on Shark Tank, and the rejection that followed.
- The TikTok that generated $11M in sales!
- The actual cost of selling your business: the physical, mental and emotional toll.
- What life is like post-exit.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Gabrielle: @gabriellereq
Check out Wrinkles Schminkles: @wrinklesschminklesSee omnystudio.com/listener for privacy information.
Building in Public vs. Founder-Led Branding: Which Is Right for Your Business? ft. Grace Garrick
This week on The Lazy CEO podcast, Jane is joined again by Grace Garrick, founder of Movement Agency. After years of advising founders on how to build brands and show up publicly, Grace is back to break down …
Notas do episódio
This week on The Lazy CEO podcast, Jane is joined again by Grace Garrick, founder of Movement Agency. After years of advising founders on how to build brands and show up publicly, Grace is back to break down the difference between building in public and founder-led branding, and how to know which is right for your business.
In this episode, we get into:- The risks and rewards of becoming the face of your brand, and what happens when you eventually want to step away.
- How to build a personal brand that cuts through without chasing virality.
Whether you're building your personal brand or figuring out how much of yourself should sit at the centre of your business, Grace breaks down how to make it work for you.
If you haven't listened to Grace's first episode, catch up on The PR Playbook: What Will Actually Shift the Needle and Grow Your Business ft. Grace Garrick.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Grace: @gracegarrick
See what Movement Agency is up to: @mvmnt_agencySee omnystudio.com/listener for privacy information.
Help My Small Business: To Wholesale or Not to Wholesale?
In this episode of Help My Small Business, Jane is joined by Kia Buckley, founder of Kikiva Collection, to review Wanda's business, Estetika, a beauty accessories brand known for its premium makeup bags.After …
Notas do episódio
In this episode of Help My Small Business, Jane is joined by Kia Buckley, founder of Kikiva Collection, to review Wanda's business, Estetika, a beauty accessories brand known for its premium makeup bags.
After landing Nordstrom, Wanda's facing the realities of wholesale growth: pressure to expand her product range, trademark issues in the US, and whether wholesale is accelerating her business or distracting from it.
Jane and Kia unpack the realities of wholesale growth, why landing big retailers isn't always the win it seems, and how to scale without losing sight of your brand.
By the end of this episode, you'll learn:- How to know if your business is actually ready for wholesale
- Why you shouldn't let retailers dictate your product strategy
- Why more stockists doesn't always mean a stronger business
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Kia: @kia_buckley
See what Kikiva is up to: @kikiva.collectionSee omnystudio.com/listener for privacy information.
Kikiva: How Kia Buckley Built an 8-Figure Brand Before Turning 24
This week on The Lazy CEO podcast, I'm joined by Kia Buckley, founder and CEO of Kikiva Collection. Kia started the brand at 19 from her apartment garage with $10,000 she'd saved working three jobs. Four years …
Notas do episódio
This week on The Lazy CEO podcast, I'm joined by Kia Buckley, founder and CEO of Kikiva Collection. Kia started the brand at 19 from her apartment garage with $10,000 she'd saved working three jobs. Four years later, Kikiva has become an eight-figure activewear brand, built alongside the loyal community she's grown by sharing the journey on TikTok.
In this episode, we get into:- How Kia built an eight-figure brand before turning 24, and whether starting young was actually her biggest advantage.
- The cash flow realities of scaling fast, selling out launches, and growing a product business.
- Why documenting the journey on TikTok helped Kikiva build a genuine community, not just an audience.
Whether you're starting out or scaling a brand, Kia's story is a reminder that there's no perfect time to start, and the messy parts are often where the biggest lessons come from.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Kia: @kia_buckley
See what Kikiva is up to: @kikiva.collectionSee omnystudio.com/listener for privacy information.
The 5 Biggest People Red Flags in Business ft. Jude Batrac
This week's episode is all about the people red flags that can quietly cost you money, time, energy and sometimes your sanity.Jane is joined once again by her best friend Jude Batrac, a workplace culture and …
Notas do episódio
This week's episode is all about the people red flags that can quietly cost you money, time, energy and sometimes your sanity.
Jane is joined once again by her best friend Jude Batrac, a workplace culture and leadership expert with two decades of experience across Google, Coca-Cola and News Corp. Together, they unpack the five biggest people red flags they've seen in business partners, investors, senior hires, employees and even friends in business, bringing both a founder's perspective and an HR leader's lens.
They dive into why misaligned values, poor communication, ego over outcome, a lack of accountability, and ignoring your founder instinct can become some of the most expensive mistakes you'll make in business. They also share the green flags worth looking for, and the qualities of the people who make businesses stronger, not harder.
Whether you're hiring your first employee, building out your leadership team or deciding who deserves a seat at the table, this episode will help you become more discerning about the people you build with.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Jude: @jude_batrac_mcSee omnystudio.com/listener for privacy information.
The PR Playbook: What Will Actually Shift the Needle and Grow Your Business ft. Grace Garrick
This week on The Lazy CEO podcast, we're opening up the PR playbook with the person who lives and breathes it, and fair warning, this episode will crack everything you thought you knew about PR, have you …
Notas do episódio
This week on The Lazy CEO podcast, we're opening up the PR playbook with the person who lives and breathes it, and fair warning, this episode will crack everything you thought you knew about PR, have you re-evaluating your next six months, and set you up to do it better.
Grace Garrick founded Movement Agency at 24, entirely self-funded. Seven years on, it's one of Australia's most respected creative comms agencies, the one the biggest names in fashion, beauty and lifestyle call when they need to cut through. She built the business on the belief that attention is earned through ideas, not just exposure, and she knows exactly what gets a journalist's attention and exactly what brands are wasting their budget on.
In this episode, we get into:
- Why old-school PR alone no longer gets your brand noticed, and what to do instead.
- The biggest misconceptions founders have about PR, press, influencers, gifting and paid partnerships.
- How to make your brand PR-ready: the founder stories, thought leadership and counterintuitive angles journalists actually chase.
- Why authenticity, original experiences and real opinions are worth more than ever in the age of AI.
This is the modern PR playbook for founders who want to shift the needle, build real credibility and build a brand people can't stop talking about.
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Grace: @gracegarrick
See what Movement Agency is up to: @mvmnt_agency
See omnystudio.com/listener for privacy information.
9 Lesson I'd Tell My 20-Something Self Now That I'm 40 ft. Jude Batrac
This week's episode is a very special one! Jane is marking a big milestone, her 40th birthday, with a tell-all letter to her younger self: the anxious version, the ambitious version, the broke version, the one …
Notas do episódio
This week's episode is a very special one! Jane is marking a big milestone, her 40th birthday, with a tell-all letter to her younger self: the anxious version, the ambitious version, the broke version, the one who cared way too much about what people thought.
Joining her is her best friend Jude Batrac, a workplace culture and employee experience leader with experience across Coca-Cola, Google and News Corp. Jude has coached hundreds of leaders and brings a sharp lens on what actually shapes confidence, decision-making and resilience, both in life and at work.
They talk about why you don't need everyone to understand your decisions, how a lot of anxiety disappears after you make that one tough call, and why outgrowing people doesn't make you a bad person. They also get into why the life you're jealous of often comes with trade-offs you wouldn't choose, and the idea that your 20s are for trying things while your 30s are for figuring out what actually matters.
Links mentioned!
40 Lessons I'd Tell My 20-Year-Old SelfListen - Bali Buddies: Karlie Cummins on Creating the Ultimate Lifestyle Business
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Jude: @jude_batrac_mc
See omnystudio.com/listener for privacy information.
Help My Small Business: Your Customers Are Worth More Than a Big Influencer Deal
In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of Conserving Beauty, the science-backed skincare brand she scaled to eight figures. With her experience building and …
Notas do episódio
In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of Conserving Beauty, the science-backed skincare brand she scaled to eight figures. With her experience building and growing a brand from the ground up, Natassia brings that hands-on expertise to review Amelia's business, Dulese, a natural refillable deodorant brought over from New Zealand to launch into the Australian market.
By the end of this episode, you'll learn:
- The costly mistake founders make treating Australia and New Zealand as one market
- How to build genuine relationships with influencers and media without a big budget
- Why a small, loyal audience always beats chasing reach
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Natassia: @natasssia@natassia__
Follow Conserving Beauty: @conservingbeauty @conservingbeautySee omnystudio.com/listener for privacy information.
Quay Australia & OTRA Eyewear Pt. 2: What Nobody Tells You About Selling Your Business and Building Again
This week on The Lazy CEO Podcast, Jane is back with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear, for part two of their conversation. If you haven't listened to PART 1 yet, start …
Notas do episódio
This week on The Lazy CEO Podcast, Jane is back with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear, for part two of their conversation. If you haven't listened to PART 1 yet, start there - it's a MUST LISTEN.
In this episode, they get into the chapters most founders never talk about. Linda opens up about what it actually felt like to sell a nine-figure business to private equity, why the exit wasn't the finish line she expected, and how she's channelling everything she learned at Quay into building OTRA Eyewear.
In this episode, she dives into:- The truth about selling a nine-figure business to private equity, and why it's more complicated than it looks from the outside.
- How the industry has shifted since 1999, and how she's approaching marketing and team building differently with OTRA.
- What it's really like to build a business with your partner.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Linda: @lindamhammond
Follow OTRA Eyewear: @otraeyewearSee omnystudio.com/listener for privacy information.
Quay Australia & OTRA Eyewear Pt. 1: How Linda Hammond Built a 9-Figure Eyewear Brand That Took Over the World
This week on The Lazy CEO Podcast, Jane sits down with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear - the woman who quietly built one of the most recognisable eyewear brands in the …
Notas do episódio
This week on The Lazy CEO Podcast, Jane sits down with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear - the woman who quietly built one of the most recognisable eyewear brands in the world, sold it for nine figures, and is now doing it all over again.
Linda left school at 14 with no plan and no industry experience. What she built instead started with a market stall and a music festival in 1999, and grew into a brand stocked in 5,000 retailers globally, the first collab Kylie Jenner ever said yes to, and a Desi Perkins drop that sold 20,000 units and $7M in just 12 minutes. Now, with OTRA Eyewear scaling fast, Linda is proving the first time was no fluke.
In this episode, she dives into:- The exact first steps that got Quay off the ground, and what actually moved the needle early on.
- How she cracked retail, from City Beach to Nasty Gal, and the decisions that changed the trajectory of the brand.
- The strategy behind landing some of the world's biggest names, including Shay Mitchell, Desi Perkins, and Kylie Jenner.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Linda: @lindamhammond
Follow OTRA Eyewear: @otraeyewearSee omnystudio.com/listener for privacy information.
Good Stress vs Bad Stress: What Nobody Tells You About Building a Business
In this episode, Jane challenges the idea that stress is something to eliminate entirely, and calls out the rise and grind culture that has a lot of founders quietly exhausted. This one is for anyone who has …
Notas do episódio
In this episode, Jane challenges the idea that stress is something to eliminate entirely, and calls out the rise and grind culture that has a lot of founders quietly exhausted. This one is for anyone who has ever felt guilty for sleeping in. In this episode, you'll learn:
- Why not all stress is bad, and how to tell the difference between pressure that sharpens you and pressure that is just noise
- Why the 5am club and hustle aesthetic is not a universal blueprint for success, and why so many founders are quietly exhausted from trying to fit the mould
- Jane's three-question framework for deciding which stress in your business is worth keeping and which to cut for good
This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now!
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.
Help My Small Business: Why Are Your Leads Going Cold?
In this episode of Help My Small Business, Jane is joined by Hannah Vasicek, founder of Francesca Jewellery, to review Sylvie's business Unicorn Cart - a Shopify app that boosts average order value through …
Notas do episódio
In this episode of Help My Small Business, Jane is joined by Hannah Vasicek, founder of Francesca Jewellery, to review Sylvie's business Unicorn Cart - a Shopify app that boosts average order value through personalised upsells, free gifts, and cart rewards.
By the end of this episode, you'll learn:
- Why doing one acquisition channel really well will always beat spreading yourself across five and how to figure out which one is yours.
- How to stop leads going cold by leading with value upfront
- Why speaking to everyone means converting no one and how you can niche down without burning your existing base.
This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now!Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Hannah: @hannah.vasicek
Follow Francesca Jewellery: @francescajewellerySee omnystudio.com/listener for privacy information.
Eugene Healey: Everything You Think You Know About Brand Building Is Wrong
ICYMI: This week, Jane sits down with Eugene Healey, brand strategist, educator, and creator who has helped the likes of Google, Spotify, and Red Bull cut through the noise and actually stick in people's …
Notas do episódio
ICYMI: This week, Jane sits down with Eugene Healey, brand strategist, educator, and creator who has helped the likes of Google, Spotify, and Red Bull cut through the noise and actually stick in people's minds.
If you're still running the old influencer playbook, throwing product at lifestyle stars and hoping for the best, it's not going to cut it anymore. Eugene breaks down exactly why everything has changed, how to find and partner with creators who educate, entertain, and own niche communities, and what it actually takes to make your brand impossible to ignore.
Plus: how to set up your brand identity so your audience knows exactly who you are the second they land on your page, and why building consistent brand assets from day one is the difference between content that disappears and content that compounds.
The brands winning right now are playing by a completely different rulebook.
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Follow Eugene Healy: @eugbrandstratSee omnystudio.com/listener for privacy information.
Conserving Beauty: How a First-Time Founder Walked Away With the Tech a Beauty Giant Wanted and Built an 8 Figure Empire With It
This week on The Lazy CEO Podcast, Jane sits down with Natassia Nicolao, founder of Conserving Beauty, the Australian skincare brand she built on a Bachelor of Science, a proprietary dissolving technology, and …
Notas do episódio
This week on The Lazy CEO Podcast, Jane sits down with Natassia Nicolao, founder of Conserving Beauty, the Australian skincare brand she built on a Bachelor of Science, a proprietary dissolving technology, and a refusal to take no for an answer. Natassia identified a genuine gap in the market: people with acne-prone and sensitive skin being failed by traditional beauty. She built clinically proven, water-free solutions around them, secured a world-first technology by out-pitching a major beauty conglomerate, and scaled to an eight-figure valuation with backing from top venture capital and shelf space across Australia and into the UK.
In this episode, they dive into:- What product development and packaging iteration actually looks like in practice, and the costly mistakes worth avoiding.
- Why your customers are your best growth strategists, and how to build systems to actually hear them.
- How she beat a major beauty conglomerate to secure the technology behind her first product, and why a compelling story will always outperform a spreadsheet.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Natassia: @natasssia@natassia__
Follow Conserving Beauty: @conservingbeauty @conservingbeautySee omnystudio.com/listener for privacy information.
Help My Small Business: Should You Be the Face of Your Brand?
In this episode of Help My Small Business, Jane is joined by Michael Porter, founder of Skin Control, Australia's No.1 Acne Care Brand, which sold over 4.8 million pimple patch packets in 2025. With his …
Notas do episódio
In this episode of Help My Small Business, Jane is joined by Michael Porter, founder of Skin Control, Australia's No.1 Acne Care Brand, which sold over 4.8 million pimple patch packets in 2025. With his experience scaling a small, niche skincare brand into a national success, Michael is bringing that hands-on expertise to review Melanie's business, Youth Skin - a safe, effective deodorant brand made for kids and teens.
By the end of this episode, you'll learn:- How to use a personal brand to build trust, tell your story, and drive conversions
- The retail strategies that get your product into more stores and keep it selling
- Key lessons for early-stage brands - proving demand, boosting retailer confidence, and owning your niche
This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now!
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Michael: @michaelwporter
Follow Skin Control: @skincontrolauSee omnystudio.com/listener for privacy information.
Ask Me Anything: So You Want to Work With Your Partner...
In this Ask Me Anything episode Jane pulls back the curtain on the reality of being married to your business partner, and the AI tool that's completely changed how her team operates. Plus what actually keeps …
Notas do episódio
In this Ask Me Anything episode Jane pulls back the curtain on the reality of being married to your business partner, and the AI tool that's completely changed how her team operates. Plus what actually keeps her up at night running a nine figure fashion brand, and the apps and hacks she swears by.
Nothing is off limits.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Leave a comment letting Jane know if you like this style of solo episode and send any questions you want her to unpack further to [email protected]!See omnystudio.com/listener for privacy information.
Bonus: The Hard Truth About Stress and Building A Business From Scratch
In this episode, Jane gets honest about what stress really looked like behind the scenes of building Showpo.This one is for anyone who is in the thick of it right now.In this episode, you'll learn: Why ignoring …
Notas do episódio
In this episode, Jane gets honest about what stress really looked like behind the scenes of building Showpo.
This one is for anyone who is in the thick of it right now.
In this episode, you'll learn:- Why ignoring stress does not make it go away, and what actually helped instead
- The storytime of Jane's lowest moment building Showpo
- Why letting go is not just a systems problem, it is an emotional one
This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now!
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.
Francesca Jewellery: The Burnout Wake-Up Call That Changed Her Business Forever
This week on The Lazy CEO Podcast, Jane sits down with Hannah Vasicek, CEO and co-founder of Francesca Jewellery, the Australian jewellery brand she built alongside her sister Rachel. Hannah started making …
Notas do episódio
This week on The Lazy CEO Podcast, Jane sits down with Hannah Vasicek, CEO and co-founder of Francesca Jewellery, the Australian jewellery brand she built alongside her sister Rachel. Hannah started making jewellery at 12, was selling at markets by 16, and somehow grew the business while completing a double degree in science and law. She's since led Francesca from a weekend market stall to one of Australia's most recognised jewellery brands on the global stage.
In this episode, they dive into:- The burnout that put her in hospital and the wake-up call that completely rewired how she leads and runs the business.
- Why jewellery is one of the hardest categories to scale, and how Hannah cracked it anyway.
- How she went from managing 60 direct reports to building systems that actually work.
- The decision to launch charity collections, what drove it, and how it reshaped the entire Francesca brand identity.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Hannah: @hannah.vasicek
Follow Francesca Jewellery: @francescajewellerySee omnystudio.com/listener for privacy information.
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