The Marketing Week Podcast
- Episódios
- 185
- Publicação
- semanal
- Último episódio
- 11 nov 2026
Sobre o podcast
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.
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Episódios 185
How the creator economy is professionalising, with Feryal Clark MP and creator Jade Beason
This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence …
Notas do episódio
This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar.
With creator revenue expected to exceed £1bn in the UK for the first time in 2026, according to the IAB, and growing attention being paid by both the marketing industry and government, how is the influencer economy evolving?
In May, IAB UK launched the UK’s first industry-backed creator qualification. Two months later, ISBA and the Influencer Marketing Trade Body announced a formal partnership to combine their focus on the creator economy, and in September, ISBA unveiled the first creator economy framework to help marketers scale their influencer activity.
There's a lot to unpack.
In this episode of the Marketing Week Podcast, Feryal Clark MP, who is the co-chair of the Digital Creators All-Party Parliamentary Group, and Jade Beason, a creator and founder of marketing agency Social People, join deputy editor Charlotte Rogers and senior reporter Amrit Virdi to delve into how the creator economy is professionalising as it grows.
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Inside Marketing Week's Career & Salary Survey 2027
Click here to take part in Marketing Week's 2027 Career & Salary Survey. In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by deputy editor Charlotte …
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Click here to take part in Marketing Week's 2027 Career & Salary Survey.
In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by deputy editor Charlotte Rogers to unpack the challenges and opportunities facing the industry ahead of next year.
For almost three decades, the Career & Salary Survey has held up a mirror to the industry, unpacking the latest trends in skills, recruitment, salaries and more. The episode explores what resonated in 2026, from pay gaps to stalling progression and imposter syndrome, teasing what's to come in 2027.
This year we want to explore how marketers’ mental health is being impacted by the persistent pressure to deliver ‘more with less’, analyse the state of career progression and ask how AI is impacting everything from relationships with colleagues to recruitment.
We want to examine whether pay gaps are closing, if restructures are ramping up and explore if marketers really have ownership of the 4Ps.
Please take 15 minutes to fill out the survey and help us create the industry’s most in-depth census of marketing careers and salaries.
With your help we will be able to uncover some of the most interesting and prominent workplace trends for the year ahead, the results of which will inform a series of news stories and features next year.
The deadline for completion is 20 November and anyone who takes part will have the chance to be entered into a prize draw to win one of two £150 Amazon vouchers.
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Implementing AI effectively with Rightmove CMO Matt Bushby
Most, if not all, marketers are being asked to use AI effectively and efficiently, but what does that look like in practice? In this episode of The Marketing Week Podcast, recorded live at Festival of …
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Most, if not all, marketers are being asked to use AI effectively and efficiently, but what does that look like in practice?
In this episode of The Marketing Week Podcast, recorded live at Festival of Marketing, Matt Bushby, CMO at Rightmove, joins host Molly Innes, work and careers editor and podcast lead, to share why the property platform is investing £60m in AI and innovation to propel it forward.
“We're in the early stages, but we've really focused on how we solve problems for both sides of our marketplace using AI, and really coming up first with what's the business problem, what's the challenge we're trying to solve for, and then how does technology help us to solve that?” he explains.
He also shares his thoughts on marketing leadership and what it means to be a CMO today. “There's so much change going on at the moment that part of our job is to try to navigate that and to help people get comfortable with ambiguity,” he says.
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Motorway CMO Naomi Walkland on leaning into change
The business landscape is ever changing, and "marketing has a really unique advantage to be at the heart of it," says Naomi Walkland, CMO at Motorway.In this episode of The Marketing Week Podcast, recorded at …
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The business landscape is ever changing, and "marketing has a really unique advantage to be at the heart of it," says Naomi Walkland, CMO at Motorway.
In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing, Walkland shares her approach to being a CMO during times of evolution, and how change is "exciting" rather than something to be feared.
She also tells host Molly Innes, Marketing Week's work and careers editor and podcast lead, about how her early career in PR and advertising has influenced her path to the C-suite, why she decided to jump brand-side with a role at Bumble when it had less than 50 people, and how she builds unified marketing teams.
"What I'm really motivated by and has been the red thread [in my career] has been transformation and really working with businesses at key inflection points," she says.
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Lauren Spearman on rebooting your career and navigating marketing’s career crisis
Are you feeling stuck in your career? With 69% of marketers reporting a lack of career progression in the last year, according to Marketing Week’s 2026 Career & Salary Survey, many are feeling stagnated, stuck …
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Are you feeling stuck in your career? With 69% of marketers reporting a lack of career progression in the last year, according to Marketing Week’s 2026 Career & Salary Survey, many are feeling stagnated, stuck and searching for something new.
Lauren Spearman is the co-founder of Careering, a careers platform “for people who feel like their careers have gone a little bit adrift” and was named a Marketing Week Changemaker in 2024.
Her career began in marketing, with senior roles at the likes of Made.com, Benefit Cosmetics and Many Pets. In 2023, she began posting online about her experiences navigating the jobs market, and has since become an advocate for better hiring practises in the industry.
In this episode of The Marketing Week Podcast, she joins host Molly Innes, work and careers editor & podcast lead, to discuss whether marketing is in a careers crisis, and what marketers and employers can do to fix it.
“We should always look at what we can do ourselves to support our own progression. Absolutely, your employer has a role within your own career development, but they can't be the custodian of your career,” she says, suggesting marketers try and be “a bit more experimental” in how they approach progression to negate feeling stagnated.
Spearman will be speaking at Marketing Week’s Festival of Marketing 2026, taking place on 14 October.
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How to grow a viral brand with Stanley 1913's chief brand officer
Stanley 1913 is a brand with more than 100 years of heritage, but it's the last few years which has seen the drinkware business achieve mammoth growth.In this episode of The Marketing Week Podcast, work and …
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Stanley 1913 is a brand with more than 100 years of heritage, but it's the last few years which has seen the drinkware business achieve mammoth growth.
In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by Stanley's chief brand officer Kate Ridley to find out how the business is driving growth after achieving mega viral success online.
She joined the brand last year as a consultant to build out its global marketing function, before taking on the role on a permanent basis. Before Stanley, Ridley spent more than 20 years at Adidas and in the episode shares the lessons she picked up at the sportswear giant, and how she's carrying them through, as she looks to maintain growth at Stanley.
The business is now entering new categories of sports and fashion, eyeing up welcoming new consumers to the brand. Ridley explains Stanley is doing this without alienating its longstanding fans.
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Carwow CMO Ben Carter on tackling marketing's 'confidence crisis'
Carwow's chief marketing officer Ben Carter is a marketer on a mission to help put marketing back at the centre of brands' growth efforts.In the latest episode of The Marketing Week Podcast, host and …
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Carwow's chief marketing officer Ben Carter is a marketer on a mission to help put marketing back at the centre of brands' growth efforts.
In the latest episode of The Marketing Week Podcast, host and editor-in-chief Russell Parsons, digs into why Carter believes marketing is in a "confidence crisis" and how the profession can re-route itself to be seen "not as a cost centre" but as a growth engine.
Carter began his career as a journalist, reporting on the marketing industry, before making the switch to marketing during the internet boom. Previously CMO at the likes of Dunelm and Purple Bricks, he believes marketing is struggling with confidence because its practitioners are "not able to tell the right story" of what they are doing.
In the episode, he also discusses his own career journey, the false divide between brand and performance, how Carwow is building out its content and storytelling and more.
His message to marketers? "Never stop learning."
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Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence
What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it. In this episode of The …
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What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it.
In this episode of The Marketing Week Podcast, Branson, who sold Seedlip to Diageo in 2019 before launching Pollen Projects - a venture studio dedicated to building non-alcoholic spirit brands - is joined by host editor-in-chief Russell Parsons to lift the lid on what motivates him when it comes to building brands.
Branson details how his early struggles with mental health, addiction and anxiety propelled him to “solve problems” and “make things better”. Ultimately, he explains, he doesn’t “want to let good ideas down”.
He also shares his journey of an adult diagnosis of ADHD and autism, and how this led him to found The Hidden 20%, a charity, podcast and movement campaigning for neurodiversity.
“We need a society that can include all minds now more than ever. We need the creativity, the skills, the innovation, the pattern spotting, all of the great things that can come from working with different brains.”
Branson will be speaking at Marketing Week's Festival of Marketing 2026, taking place on 14 October.
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Are marketers stuck in an effectiveness ‘echo chamber’?
Have marketers invented a language to describe performance no one else in the business understands?The latest Language of Effectiveness data reveals over 70% of respondents see a disconnect between the way …
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Have marketers invented a language to describe performance no one else in the business understands?
The latest Language of Effectiveness data reveals over 70% of respondents see a disconnect between the way marketing interprets effectiveness and the rest of the business. In fact, 11% of marketers don’t discuss effectiveness with the wider business at all. Are they missing a trick?
To unpick the data, Marketing Week deputy editor and intelligence editor, Charlotte Rogers, is joined by TUI group head of international marketing Rachel Moss and Brian Macreadie, head of marketing at law firm Addleshaw Goddard.
We ask whether marketers have lost sight of the metrics that really matter to their boards and if now is the time to urgently address the disconnect.
Moss and Macreadie discuss the merits of treating effectiveness as a two-way conversation rooted in trust, exploring the power storytelling has to make these discussions easier.
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How Unilever is transforming brand building with creators, social media and AI
In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever's beauty and wellbeing division global vice president of digital, social and AI transformation Selina Sykes.She …
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In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever's beauty and wellbeing division global vice president of digital, social and AI transformation Selina Sykes.
She explains how Unilever's approach to brand building has changed - and what's remained - as well as how to effectively manage a team through constant transformation in a world where how people shop and consume media is rapidly changing.
"The fundamentals are exactly the same," says Sykes, who will be sharing more about Unilever's transformation at Festival of Marketing 2026. "But what we've seen is that how you achieve those things is radically different, and it continues to change."
This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar.
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Special episode: From chaos to clarity – the new science of creator effectiveness
Creator marketing is everywhere. But for many CMOs it still feels messy, inconsistent and driven by instinct. Is it just advertising with a friendlier face, or a fundamentally different channel? And can it …
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Creator marketing is everywhere. But for many CMOs it still feels messy, inconsistent and driven by instinct. Is it just advertising with a friendlier face, or a fundamentally different channel? And can it genuinely build brands while still delivering performance?
In the latest episode of The Marketing Week Podcast, sponsored by Kantar, global creative thought leadership director Vera Šídlová joins editor-in-chief Russell Parsons to explore what the data actually says.
Drawing on Kantar’s latest creator effectiveness research: The creator game plan – based on large-scale analysis of content across 15,000 pieces of creator content on TikTok, YouTube and Instagram – she separates hype from hard evidence.
The conversation focuses on what drives impact and how brands can make sharper, more confident decisions in creator marketing.
You’ll hear:
- Why creator marketing works differently from traditional advertising… and how it actually builds brands
- How authenticity and brand consistency can reinforce each other, not compete
- The patterns behind high-performing creator content – and what strong briefs consistently get right
- How CMOs should measure creator marketing to make better investment decisions at scale
Host: Russell Parsons, editor-in-chief, Marketing Week
Guest: Věra Šídlová, global creative thought leadership director, Kantar
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How can advertising fix its trust problem?
How can the marketing industry build trust in advertising? It’s a perennial issue, but the next phase of the Advertising Association's action plan wants to tackle it head on. In this episode of The Marketing …
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How can the marketing industry build trust in advertising? It’s a perennial issue, but the next phase of the Advertising Association's action plan wants to tackle it head on.
In this episode of The Marketing Week Podcast, editor-in-chief Russell Parsons is joined by Stephen Woodford, CEO of the Advertising Association, and Andria Vidler, CEO of National Lottery operator Allwyn and outgoing Advertising Association president.
Public trust in advertising has risen from 30% to 40% in the last four years. However, serious challenges remain, from combating online scam ads to navigating AI’s impact.
This episode outlines the state of trust in the UK, from the role AI is playing to the industry’s relationship with the government, to help tackle the question: how can advertising become fundamentally trustworthy to the public?
This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar.
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Professors Byron Sharp and Jenni Romaniuk on influencing CFOs, how (small) brands grow and AI hype
This episode of The Marketing Week Podcast is a must for any marketer navigating the industry's enduring and fresh challenges.Professors Byron Sharp and Jenni Romaniuk of the Ehrenberg-Bass Institute join …
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This episode of The Marketing Week Podcast is a must for any marketer navigating the industry's enduring and fresh challenges.
Professors Byron Sharp and Jenni Romaniuk of the Ehrenberg-Bass Institute join editor-in-chief Russell Parsons live from Cannes Lions to cover topics such as influencing finance departments, growth for small brands and AI "hype".
"[Marketers] should stop trying to pretend they're amateur CFOs and stealing terms like ROI and things like that, which just make the CFO think the marketers are jerks," says Sharp. "The job of the marketer is to explain to the CFO what they're trying to achieve and put forward some appropriate metrics to be measured on, not promises of huge leaps in market shares and sales."
They also discuss why an obsession with some metrics is leading to wasted budget and their opinion on the industry's purpose pushback, as well as interrogating some of marketing's biggest myths.
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Oura's chief marketing officer on 'empathetic' advertising, sports sponsorship and building awareness
Oura is one of the fastest growing health wearable brands, with revenues increasing fourfold in the last two years and the business on track to surpass 5 million users.In this episode of The Marketing Week …
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Oura is one of the fastest growing health wearable brands, with revenues increasing fourfold in the last two years and the business on track to surpass 5 million users.
In this episode of The Marketing Week Podcast, CMO Doug Sweeny joins host Molly Innes, work and careers editor & podcast lead, to explore the brand's approach to marketing, from sports sponsorship to its recent brand repositioning and platform 'Give us the Finger'.
Since Sweeny last spoke to Marketing Week in October - when the brand repositioned from fitness tracker to 'holistic' health brand - its brand awareness has jumped from 20% to 30% in the UK.
He also discusses his team's relationship with the product function. "We work incredibly tightly with the product team. It's left hand, right hand," he says, noting that the "idea of a baton hand off" to marketing just doesn't cut it.
This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar.
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How can marketers thrive in the second half of 2026?
In this episode of The Marketing Week Podcast, we’re reflecting on the year so far and what it means for marketers going into the second half of 2026.Hosts Lucy Tesseras, managing editor, and Molly Innes …
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In this episode of The Marketing Week Podcast, we’re reflecting on the year so far and what it means for marketers going into the second half of 2026.
Hosts Lucy Tesseras, managing editor, and Molly Innes, senior reporter, are joined by the Marketing Week editorial team to dig into the big stories of 2026 and the lessons brands should carry through to make a success of the next six months.
This episode spans everything from how marketers can find growth in a low-growth environment and influencer marketing transparency, to the evolution of AI search and B2B buying behaviours.
The team also discuss the industry’s career progression crisis and how it’s impacting parents, as well as a look at how marketers can improve their martech stacks.
This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar.
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Is the marketing industry as progressive as it claims?
Is marketing as progressive, equitable and inclusive an industry as it claims to be?Taking pay disparity as a meaningful measure, Marketing Week data proves the industry still has many issues to resolve.With …
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Is marketing as progressive, equitable and inclusive an industry as it claims to be?
Taking pay disparity as a meaningful measure, Marketing Week data proves the industry still has many issues to resolve.
With marketing’s gender pay gap now at a five-year high of 21.7%, the 2026 Career & Salary Survey data also reveals both the ethnicity and socio-economic pay gaps are at their highest levels since 2022 at 13.7% and 18.6%, respectively.
To discuss what needs to change, Marketing Week deputy managing editor and head of insight, Charlotte Rogers, is joined by founder of creative comms agency Work & Class Laura Burch, The Marketing Academy Foundation CEO and campaigning chair on WACL’s executive committee, Lianre Robinson and co-founder of workplace equality champion People Like Us, Darain Faraz.
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Inside Diageo's World Cup marketing playbook
With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward.Diageo is one such brand. As FIFA's official spirits …
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With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward.
Diageo is one such brand. As FIFA's official spirits partner for the tournament, the Johnnie Walker owner is "very clear" on the role its brands can play in the conversation, says Rick Pineda, vice-president of global sports.
He joins The Marketing Week Podcast, hosted by senior reporter Molly Innes, to discuss how Diageo is showing up for the biggest World Cup of all time.
This episode of The Marketing Week Podcast is sponsored by Kantar. LINK is an end‑to‑end creative effectiveness system, built for modern campaigns. Discover how you can drive stronger campaign performance and brand growth with LINK by Kantar.
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Nationwide and agency Mother on building a celebrated brand
The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here to find …
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The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here to find out more details on entering.
In a category that’s often met with “a lot of indifference” from customers, building a banking brand that not only resonates but is celebrated is no small feat.
However, this is what Nationwide has achieved. The 'A Good Way to Bank’ platform, which launched in 2023 alongside a wider rebrand, positions the bank as different from its competitors, backed up by a commitment to keep branches open and share profits with customers.
In this episode of The Marketing Week Podcast, Nationwide director of brands and marketing Richard Warren and Imogen Hope Mandla, strategy director at Mother – Marketing Week’s 2025 Agency of the Year – join managing director Lucy Tesseras to discuss the secrets of a successful relationship.
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How Arla Foods transformed marketing capability with CMO Patrik Hansson
Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business.This episode of The Marketing Week …
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Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business.
This episode of The Marketing Week Podcast provides a case study for any marketer facing these universal challenges. Arla Foods' CMO Patrik Hansson joins editor-in-chief Russell Parsons to share how he led the organisation through a marketing transformation, helping it cut through with customers, drive growth and reframe the effectiveness conversation.
This episode of The Marketing Week Podcast is sponsored by Kantar. LINK is an end‑to‑end creative effectiveness system, built for modern campaigns. Discover how you can drive stronger campaign performance and brand growth with LINK by Kantar.
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Why ‘outdated’ systems are harming parents’ progression
As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed their …
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As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed their progression.
The reason is a system failing to embrace flexibility, which discounts the value parents bring and isn’t prioritising building a pipeline of future leaders.
To discuss what must change to stop parents leaving the industry, Marketing Week deputy managing editor and head of insight, Charlotte Rogers, is joined on The Marketing Week Podcast by Exton and Alex Lloyd Hunter, co-founder of campaign group The Dad Shift.
In this episode we analyse Marketing Week’s new data exposing the progression crisis facing working parents and explore why the UK’s two-week paternity leave is a major contributing factor to the gender pay gap – which within marketing has hit a five-year high.
We also discuss the impact of new day one paternity leave rights, why six weeks statutory paternity leave would be a good starting point for change and why flexibility should never be positioned as a favour.
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Rethinking transparency and accountability in digital advertising
Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners.Now, as certain social media platforms face claims that their algorithms are …
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Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners.
Now, as certain social media platforms face claims that their algorithms are intentionally designed to be addictive, fail to adequately protect children and allow high levels of ad scams, we are questioning the role brands should play in holding tech platforms to account.
In this edition of the podcast, Marketing Week reporter Grace Gollasch is joined by Jake Dubbins, co-chair of the Conscious Advertising Network and managing director at Media Bounty, and Alex Tait, founder of marketing and MMM consultancy Entropy and co-founder of Reform Political Advertising, to discuss accountability and transparency in digital advertising.
The episode explores recent court cases involving Meta and YouTube, examines claims social media platforms are designed to be addictive and unpacks who holds the power in making change. The conversation also covers the dissolution of GARM and outlines the key questions brands should be asking about their advertising supply chains and the content their ads appear alongside.
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How are brand-influencer relationships evolving?
As brands continue to ramp up investment in influencer marketing, it’s more important than ever to ensure the brand-influencer relationship is solid. In this edition of the podcast, we delve into topics around …
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As brands continue to ramp up investment in influencer marketing, it’s more important than ever to ensure the brand-influencer relationship is solid.
In this edition of the podcast, we delve into topics around creator gifting, education and creativity covered in the recent edition of our Influencers Explored series. Host Amrit Virdi, reporter at Marketing Week, is joined by Ross Farquhar, CMO at Little Moons, and Cerys Gardiner, marketing manager at Medichecks and a freelance content creator.
We discuss how the influencer strategy of both brands has evolved, covering everything from creator selection and briefing, to measuring effectiveness and where they see the industry heading.
How both brands fully onboard influencers to work within regulations and what makes a good brand-creator relationship is also discussed, with Gardiner offering the influencer view as a content creator herself.
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System1’s chief growth officer Andrew Tindall on moving creative effectiveness forward
Marketers are navigating a lot of changes, from a proliferation of channels, to the rise of AI, to changing consumer habits, but creativity remains a distinct advantage, according to System1’s Andrew Tindall.In …
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Marketers are navigating a lot of changes, from a proliferation of channels, to the rise of AI, to changing consumer habits, but creativity remains a distinct advantage, according to System1’s Andrew Tindall.
In the latest episode of The Marketing Week Podcast, Niamh Carroll, senior reporter for effectiveness and growth, speaks to Andrew Tindall, chief growth officer at System1 about his new book, The Creative Dividend. The book, a collaboration between Effie Worldwide and System1, is designed as a practical guide for using advertising to drive growth in businesses, drawing on Effie data to inform the writing.
Even in what Tindall terms the “desolate wasteland” of modern marketing, creative effectiveness drives real business impact. Most effectiveness research that marketers lean on is around a decade old, he says, stating that this book aims to update it.
While the book centres on creativity, it is also important to define what creativity that drives business results actually looks like, he says. At its worst, people can see creativity as being akin to “uniqueness”, when actually, it is the tried and tested, repeatable creative ideas that often drive the most impact.
In this episode, we discuss the merits of distinctiveness and differentiation, how smaller brands can drive large impact with their advertising, and System1’s growth journey.
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Special Episode: Generations, discovery and the future of marketing
In partnership with Google, Google’s Head of Search Scott Sinclair and generational historian and bestselling author Eliza Filby join senior reporter Molly Innes to explore how generational change, shifting …
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In partnership with Google, Google’s Head of Search Scott Sinclair and generational historian and bestselling author Eliza Filby join senior reporter Molly Innes to explore how generational change, shifting media habits and AI-powered Search are reshaping how people discover, research and make decisions.
As discovery becomes more fragmented and younger generations adopt new ways of searching, the conversation examines what these behavioural shifts mean for marketers and why showing up in moments of intent matters more than ever.
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ServiceNow CMO on challenging the status quo in B2B marketing
ServiceNow is a business pushing the boundaries of what’s possible in B2B marketing. In this episode of The Marketing Week Podcast, the brand's CMO Colin Fleming joins host Russell Parsons, editor-in-chief of …
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ServiceNow is a business pushing the boundaries of what’s possible in B2B marketing.
In this episode of The Marketing Week Podcast, the brand's CMO Colin Fleming joins host Russell Parsons, editor-in-chief of Marketing Week, to explore how his unconventional career journey – from Red Bull racing driver to C-suite exec – has influenced his approach to marketing and leadership, and how to thrive in B2B.
Before joining the SaaS giant, Fleming spent 13 years at Salesforce, rising to executive vice-president of global marketing. He reflects on some of the challenges it faced, explaining how the business focused “so much on aligning to the sales team, that [it] forgot to be a brand”.
Fleming also sheds light on how marketers can form strong relationships within their organisations, his approach to long-term brand building, and his advice for marketers on celebrating moments, not just the end result.
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Is marketing in a mental health crisis?
Most marketers are grappling with emotional exhaustion, feelings of being overwhelmed and crippling levels of imposter syndrome, according to Marketing Week’s 2026 Career & Salary Survey.To explore the human …
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Most marketers are grappling with emotional exhaustion, feelings of being overwhelmed and crippling levels of imposter syndrome, according to Marketing Week’s 2026 Career & Salary Survey.
To explore the human stories and real life consequences behind the data, deputy managing editor and head of insight, Charlotte Rogers, is joined by former Deliveroo marketer and founder of training firm Badass Unicorn, Alice ter Haar, and former Sephora CMO Richard Clark, founder of content agency Boodsta.
From working long hours covering gaps in the team, to remits expanding to cover two roles in one, marketing’s messy ‘more with less’ culture is leaving marketers exhausted and without a support system.
Layer on company culture without any psychological safety and the constant pressure to justify your worth, and some marketers are questioning if they need to leave the industry to protect their mental health.
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Why team culture is key to driving growth with Formula E CMO Ellie Norman
When Ellie Norman joined Formula E as chief marketing officer in October 2024, the 11-year-old electric motorsport was in “plucky startup” mode with its eyes set on growth. Her brief was to turn it into a …
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When Ellie Norman joined Formula E as chief marketing officer in October 2024, the 11-year-old electric motorsport was in “plucky startup” mode with its eyes set on growth. Her brief was to turn it into a “global brand”.
By the end of its recent 2024/25 season, Formula E had grown its TV audience by 14% to 561 million and its fanbase was up 13% compared to the previous year, reaching 442 million people. All signs that suggest the plan Norman set in place is working.
In this episode of The Marketing Week Podcast, recorded live at Festival of Marketing with podcast agency 18Sixty, Norman shares her approach to partnerships, how she navigates team building and the importance of “building a culture where everyone can do their best work”.
She also shares how she approaches her first few months in a new role, with previous jobs including chief communications officer at Manchester United and global director of marketing and communications at Formula 1.
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Giffgaff's former CMO-turned-CEO on the legacy of leadership
It took 18 months for Ash Schofield to decide it was time to leave Giffgaff. The CMO turned CEO explains that while his team had “positively” disrupted the mobile and broadband market, one thing he hadn’t …
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It took 18 months for Ash Schofield to decide it was time to leave Giffgaff. The CMO turned CEO explains that while his team had “positively” disrupted the mobile and broadband market, one thing he hadn’t disrupted enough of late was himself.
In this episode of The Marketing Week Podcast, Schofield retraces his steps back to 2013 when, attracted by the “whiff of revolution in the air”, he took on the top marketing role at Giffgaff just three years post-launch.
In conversation with deputy managing editor and head of insight Charlotte Rogers, Schofield explains how he made the transition from punchy marketing director and “self-appointed champion of culture” to a CEO focused on co-creating a strong, ethical business with real longevity.
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Sainsbury's CMO on the key to effective marketing leadership
Mark Given, Sainsbury's chief technology, data and marketing officer, and Marketing Week's 2025 Marketer of the Year, has steered the retailer through a period of strong growth by putting customers at the heart …
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Mark Given, Sainsbury's chief technology, data and marketing officer, and Marketing Week's 2025 Marketer of the Year, has steered the retailer through a period of strong growth by putting customers at the heart of everything it does.
He joined Sainsbury's in 2013 and was promoted to chief marketing and sustainability officer six years later. The promotion saw him join the business's board and, as he details in this interview with Marketing Week's editor-in-chief Russell Parsons, allowed him to focus "relentlessly" on making it a brand that listens to its customers.
In the latest episode of The Marketing Week Podcast, marking Given's first podcast appearance, he shares the secrets to Sainsbury's success in recent years. He also reflects on a varied and accomplished career in marketing and shares career advice for any marketer at the start of their own journey.
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Burger King’s ‘labour of love’ to revitalise the Whopper
Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to Burger King.In this latest episode, Charlotte Rogers, deputy managing editor …
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Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to Burger King.
In this latest episode, Charlotte Rogers, deputy managing editor and head of insight, chats to Burger King UK CMO Katie Evans and BBH London deputy chief strategy officer, Saskia Jones, about their journey from a decade of “Whopper silence” to winning the coveted Grand Prix and Long-Term Brand Building prizes at the 2025 Marketing Week Awards.
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