Joe Sedelmaier Tribute

This week, we pay tribute to one of the greatest commercial directors in the ad business.

You may not know the late Joe Sedelmaier by name, but you certainly know his work.

He directed the famous “Fast Talking Man” ad for FedEx and a landmark commercial for Wendy’s that contained the line “Where’s the beef?”

I did several commercials with Sedelmaier, and he kicked me off the set of my own commercial once. 

It’s a great story.

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