A bold plan to change PEI’s relationship with alcohol

​Ask any Islander and they'll likely tell you that heavy alcohol use on PEI is ingrained. "It's a reality of our culture and our socializing," says Chief Public Health Officer Dr. Heather Morrison. But she's determined to change that. Working with fellow Islanders like Brenda Simmons of MADD, whose son Jacob was killed on his bike by a driver who'd had 13 drinks, Dr. Morrison has released a sweeping provincial alcohol strategy that other parts of Canada may want to study.