This Is How You Should Actually Make Launch Videos

There’s a misconception that a successful launch video needs to cost tens of thousands of dollars and feel like a high-production commercial. But Farza Majeed has a different approach.

Farza is the founder of Clicky and previously built Buildspace, one of the largest online schools for people working on their own ideas. He’s been making videos for over a decade, and today his posts regularly get millions of views. Rather than treating launches as rare, high-stakes moments, he’s made them part of the everyday process of building a company.

Farza sat down with YC’s Aaron Epstein to share his playbook for turning demos into stories people actually want to watch. He breaks down how he scripts videos that still feel off the cuff, why founders should launch constantly, and how to figure out which channels actually convert.