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消费医疗漫谈:内卷、亏损、机构倒闭,行业该如何进化?E.230

July 21, 2026 · 58 min

Show notes

这是我和Jonathan的一个全新的播客专题-《消费医疗漫谈》。
当下行业弥漫 “消费医疗彻底衰退” 的悲观论调,机构批量倒闭、医保改革压缩利润、监管抬高合规成本、行业价格战内卷、居民消费疲软多重压力叠加,从业者普遍觉得赛道红利消失。正是因为这些现状,我决定不延续之前的“简史”系列,而用“漫谈”来作为专题的名称。因为我们一致认为更重要的是,要立足当下行业真实困境,拆解矛盾、推演趋势、寻找破局解法。后续节目将持续覆盖医美、齿科、眼科、体检、抗衰、生殖等细分赛道,深度拆解头部机构与赛道变局。
本期对话围绕 Jonathan 深度行业文章《消费医疗漫谈丨一个正在自我进化的市场》展开,完整原文链接。
我们一起拆解了“行业衰退论”背后四大现实诱因,剖析传统民营获客盈利模式为何彻底失效;比起现状我们更大篇幅聊了聊,悲观论调忽略的增量变量,包括低渗透率、国产化替代、悦己消费需求、合规出清带来的良性竞争环...去小宇宙查看完整单集简介
在小宇宙查看该单集文稿

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