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04.牛奶到底该怎么买?牛奶厂二代的坦白局来了!

May 19, 2024 · 1 h 13 min

Show notes

最近这两年,国产牛奶市场卷到白热化。许多地方奶品牌开始杀向全国,还有各路商超,都开始下场做自有品牌。
随之而来的各种营销新概念,也越来越让人迷惑:有机、A2蛋白、73度杀菌,超滤工艺……到底哪些是噱头,哪些真的值得买?
这期播客,我们请来了「牛奶厂二代」Eric(小红书@农场主又在拉肚),他家在浙江金华做牛奶全产业链企业,从养奶牛的牧场,到牛奶加工厂、饲料厂甚至纸箱厂全都包揽。
在节目里,Eric跟我们分享了牛奶从牧场到超市,各个环节的幕后故事,把很多营销概念背后的技术/套路都讲清楚了。还有大量行业干货、选购指南,听完再去买牛奶,能省好多钱!
【时间轴】
02:25 厂二代接手牛奶厂,掉过哪些坑?
08:24 过去两年,牛奶变得又贵又便宜了
12:23 常温奶和鲜奶,在业内人士眼里有什么区别?
19:26 从3.0到5.0,牛奶变得更浓意味着什么?
30:43 聊聊奶牛品种:娟姗奶和水牛奶...去小宇宙查看完整单集简介
在小宇宙查看该单集文稿

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