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Vol-119 硬币的B面:食品产品经理眼中的品牌爆火与衰落

July 6, 2026 · 1 h 1 min

Show notes

🏪 感谢 难得正经|商业版今夜不设防 的 CK、IRIS的邀请,本期爬墙串台一起聊了作为食品产品经理的一些拙见。
以下由 难得正经|商业版今夜不设防 编辑:
最近更新了三期新消费的品牌复盘,我们希望可以借假修真,通过分析他们成功/失败的底层逻辑,给后来者更多的思考和借鉴。本期我们邀请了食品产品经理、播客《大食话》主理人月月联合录制节目,复盘讨论国内新消费食品行业,分析品牌爆火后衰落的原因,分享更多行业创新、供应链管理的观点。
🎙️邀请嘉宾:月月,食品产品经理、播客《大食话》主理人
🎙️主播CK,独立咨询师,零售老司机,WX可以搜CK商业逻辑研究,有超多干货行业观察研究
🎙️主播Iris,独立咨询师,曾任宝洁品牌运营部总经理/CMO/创业,个人播客,更多视频可以看小红书视频号
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00:00|暖场
* 嘉宾月月:食品原教旨主义者,多年...去小宇宙查看完整单集简介
在小宇宙查看该单集文稿

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