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Vol-112 从 100%橙汁到生姜shot,果汁这门生意比你想的更复杂丨Feat.贝望录

May 13, 2026 · 1 h 44 min

Show notes

🧃 果汁大概是现代食品消费里最容易让人放下戒心的一类产品:天然、健康、维生素丰富,甚至还带着一点“认真生活”的气质。但果汁真的是水果的另一种形态吗?本期,我们串台「贝望录」,和Bessie 从一杯果汁聊起,重新拆解我们对“健康饮品”的许多固有认知。节目从果汁如何被现代广告和早餐文化塑造成健康符号谈起,梳理了鲜榨、FC、NFC、HPP等不同果汁背后的生产逻辑,也解释了为什么“100%果汁”配料表里可能出现水,为什么颜色更浑浊、保质期更短。除了传统果汁,两人也聊到这几年流行的生姜shot、功能性果汁、果蔬汁和果昔:胶原蛋白、维生素、益生菌、羽衣甘蓝,这些听上去很健康的概念,到底是在补充营养,还是在贩卖故事?聊到最后我们发现,果汁并不是不能喝,只是它首先是一种饮料,而不是水果本身。面对货架上越来越复杂的标签、成分和新概念,真正重要的也许不是彻底戒掉果汁,而是知道自己买下的,究竟是一种营养、一种口...去小宇宙查看完整单集简介
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