You’re Wrong About Jools LeBron (and Influencers)
Show notes
In 2024, the trans TikTok influencer Jools Lebron graced the world with “very demure, very mindful.” The phrase was lightning in a bottle, and got plastered just about everywhere. Two years and two million followers later, Jools broke the news to her followers: after the lucrative brand deals stopped coming, she needed their help to afford dental surgery. The colossal backlash that ensued reveals a disconnect between the public’s understanding of influencer fame and the reality of freelancing. It also raises questions about the conservatism inherent to TikTok’s algorithm, and how we all might end up Fox News boomers if we don’t start thinking critically.
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