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Can "Scams" Be a Doom?

September 8, 2026 · 36 min

Show notes

Scams are old. Mesopotamia old. Snake oil old. They haven’t doomed us yet.

But investigative journalist Joseph Cox of 404 Media sees something changing: new technology is making the oldest cons more personal, more convincing, and much harder to check.

Ben Bradford follows the scam from fake bosses and Nigerian princes to AI tools, celebrity deepfakes, and live video masks that can make a scammer look like someone you trust. But with Joseph, he also finds a few hallmarks that have accompanied cons throughout history, whether in ancient Sumer or a phishing email. Because as long as we can spot the spell scams seek to cast, we still have at least a chance to break it.

Guest:

Joseph Cox, investigative reporter and co-founder of 404 Media

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