Better Conversion Goals In Google Ads
Show notes
We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like.
Watch this episode on YouTube: https://youtu.be/3MdWLi7856I
• goal-first thinking for Google Ads and paid social automation
• common conversion tracking mistakes that burn budget
• building multiple personas and matching each to the right channel
• avoiding spam traffic on Display and filtering low-quality leads
• why gradual budget changes beat turning campaigns on and off
• budget planning using CPC estimates and minimum lead volume
• lead scoring methods that feed better data back to ad platforms
• landing pages as single-purpose conversion tools with cleaner tracking
• funnel strategy beyond one-shot high-intent clicks
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