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Why romance books can be for everyone

August 11, 2026 · 39 min

Show notes

Romance is booming: millions upon millions of books are sold every year and the opening of brick-and-motor romance bookstores has skyrocketed since 2020. It's a thriving community and business is good. Allison Couture and Marie Nitschke out of Madison, Wisconsin are a part of that growth. They are co-owners of the WanderLust Mobile Bookstore, which opened in early 2026. In this episode both Allison and Marie explain their journey converting a mini-bus into a store, the stubborn stigma around the romance genre, and offer a wide range of reading reccomendations.

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