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Procrastination Isn't A WILLPOWER Problem: How To Multiply Your Time *Without* Working Harder, With Rory Vaden

October 31, 2026 · 1 h 5 min

Show notes

Full show notes: BenGreenfieldLife.com/rory

In this episode, Rory Vaden, author of Take the Stairs and cofounder of Brand Builders Group, tackles why people who know exactly what to do still don’t do it, and why the problem is rarely a lack of information. You’ll hear the three types of procrastination, why discipline has less to do with willpower than with vision, and how to multiply your time by spending it on things that create more time tomorrow.

You’ll also learn where biohacking crosses from smart tools into shortcuts, why buffalo run straight into storms, and the return-on-time math behind the AI tool I built to tame my WhatsApp groups, along with why automating chaos only creates chaos faster. We dig into overloaded morning routines, the social pressure of living in an escalator world, and the photo of my 80-year-old self that hangs on my wall, plus how to grab Rory’s Wealthy and Well-Known audiobook for free.

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