Coffee N° 5 with Lara Schmoisman
- Episodes
- 250
- Released
- weekly
- Latest episode
- Oct 21, 2026
About the podcast
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.
Episodes 250
The Death of Generic Marketing: Fernando Acosta on AI, Sensory Marketing & Global Scale
Send us Fan MailIn this episode of Coffee N°5, Lara Schmoisman chats with Fernando Acosta. Recorded live at Cosmoprof (with a huge thank you to the Cosmoprof team for hosting us!), Fernando shares his journey …
Show notes
In this episode of Coffee N°5, Lara Schmoisman chats with Fernando Acosta. Recorded live at Cosmoprof (with a huge thank you to the Cosmoprof team for hosting us!), Fernando shares his journey from Buenos Aires to leading global brands, unpacking what it really takes to build brand equity on an international scale. From the story of Rexona's global brand harmonization to balancing local market adaptation, this conversation uncovers how sensory marketing, AI, and empathetic leadership are driving the next generation of consumer-centric brand growth.
• Key Topics Covered:
Fernando Acosta's career journey from Buenos Aires to international marketing executive.
Lessons in global brand harmonization and maintaining consistency across markets.
How to balance global brand identity with local consumer cultural adaptation.
The role of AI and sensory marketing in modern product development and discovery.
Essential leadership qualities for global business: humility, kindness, grit, and curiosity.
• About Fernando Acosta:
Fernando Acosta is a global marketing executive and business leader known for scaling high-profile consumer brands across international markets. With extensive leadership experience across major FMCG powerhouses, Fernando specializes in brand architecture, consumer insights, and cross-cultural expansion. He is a passionate advocate for purpose-driven branding, empathy-led leadership, and leveraging emerging tech to meet evolving consumer needs.
🔗 Stay Connected with The DARL: 📸 Instagram: / thedarlagency
👍 Facebook: / thedarlagency
💼 LinkedIn: / about
🐦 X (Twitter): https://x.com/thedarlagency 🌐 Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #FernandoAcosta #Cosmoprof #GlobalBranding #MarketingStrategy #BrandBuilding #AIinMarketing #TheDARL #BusinessGrowth
The Power of Human Touch in Customer Experience
Send us Fan MailIn this episode of Coffee N°5, Lara Schmoisman chats with Lisa Green. Recorded live at Cosmoprof (with a huge thank you to the Cosmoprof team for hosting us!), Lisa shares her deep expertise in …
Show notes
In this episode of Coffee N°5, Lara Schmoisman chats with Lisa Green. Recorded live at Cosmoprof (with a huge thank you to the Cosmoprof team for hosting us!), Lisa shares her deep expertise in retail strategy, customer experience, and the irreplaceable power of the human touch. From building community-driven retail environments to ensuring diversity and representation in product offerings, this conversation uncovers what it takes to connect authentically with modern consumers through powerful storytelling, clinical validation, and value-aligned partnerships.
• Key Topics Covered:
Building authentic community in physical and digital retail environments.
The vital role of the human touch, personalized service, and staff education.
Driving diversity, equity, and representation in product selection and marketing.
Strategies for product validation, clinical testing, and value-driven branding.
How to engage diverse consumer segments through strategic collaborations.
• About Lisa Green:
Lisa Green is a seasoned retail executive and strategist recognized for her human-centric approach to customer experience, product development, and community building. With deep experience in retail strategy, product curation, and consumer behavior, Lisa specializes in helping brands bridge the gap between high-touch customer service and modern market demands. She is a strong advocate for value-driven branding, inclusive representation, and empowering sales teams through educational training.
🔗 Stay Connected with The DARL: 📸 Instagram: / thedarlagency
👍 Facebook: / thedarlagency
💼 LinkedIn: / about
🐦 X (Twitter): https://x.com/thedarlagency 🌐 Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #LisaGreen #Cosmoprof #RetailStrategy #CustomerExperience #BrandBuilding #CommunityInRetail #TheDARL #BusinessGrowth
The Future of Beauty: Trends and Insights with Noah Rosenblatt
Send us Fan MailIn this episode of Coffee N°5, Lara Schmoisman chats with Noah Rosenblatt. Recorded live at Cosmoprof (with a huge thank you to the Cosmoprof team for hosting us!), Noah shares deep insights …
Show notes
In this episode of Coffee N°5, Lara Schmoisman chats with Noah Rosenblatt. Recorded live at Cosmoprof (with a huge thank you to the Cosmoprof team for hosting us!), Noah shares deep insights into the rapid evolution of the beauty industry, digital transformation, and modern brand curation. From building sustainable brand longevity in an oversaturated market to navigating fragrance trends and wellness integration, this conversation uncovers what it takes to expand distribution channels while prioritizing speed, service, and consumer personalization.
• Key Topics Covered:
Strategies for building brand longevity and disrupting traditional market channels.
The development of digital platforms and modern e-commerce experiences.
Evolving consumer behavior, personalization, and shifting retail expectations.
Market expansion tactics for brands aiming to establish a strong presence in the US.
Emerging trends in fragrance innovation and the convergence of beauty and wellness.
• About Noah Rosenblatt:
Noah Rosenblatt is a prominent leader and executive in the beauty and retail space, recognized for his strategic vision in brand curation, digital transformation, and market expansion. With extensive experience in scaling retail platforms and developing strategic brand partnerships, Noah plays a pivotal role in identifying next-generation beauty trends. He is passionate about helping innovative skincare, fragrance, and wellness brands navigate retail channels and connect authentically with the modern consumer.
🔗 Stay Connected with The DARL: 📸 Instagram: / thedarlagency
👍 Facebook: / thedarlagency
💼 LinkedIn: / about
🐦 X (Twitter): https://x.com/thedarlagency 🌐 Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #NoahRosenblatt #BeautyIndustry #Cosmoprof #DigitalTransformation #BrandStrategy #WellnessTrends #TheDARL #BusinessGrowth
Asian Beauty is so much more that K-Beauty: What Brands get dead wrong
Send us Fan MailIn this episode of Coffee N°5, Lara Schmoisman chats with Linda Dang, founder of Sakoshi. Linda shares her expert insights on the evolution of Asian beauty in North America, moving far beyond …
Show notes
In this episode of Coffee N°5, Lara Schmoisman chats with Linda Dang, founder of Sakoshi. Linda shares her expert insights on the evolution of Asian beauty in North America, moving far beyond traditional K-beauty trends. From navigating cultural localization and brand readiness to building seamless omnichannel retail experiences, this conversation uncovers what it takes for emerging skincare and beauty brands to successfully scale, differentiate themselves, and conquer competitive new markets.
• Key Topics Covered:
The evolution of Asian beauty in North America and expanding beyond K-beauty.
Strategies for market entry readiness, brand onboarding, and retail expansion.
Balancing authentic brand heritage with localized marketing and packaging.
The power of customer education, storytelling, and skin analysis in-store.
Building omnichannel retail strategies that drive engagement and retention.
Key criteria for product assortment, curation, and clean beauty innovation.
• About Linda Dang:
Linda Dang is the visionary founder behind Sakoshi, a premier platform and retail destination dedicated to bringing the best of Asian beauty to North America. With a strong background in retail operations, brand curation, and market expansion, Linda specializes in bridging the gap between Asian beauty innovators and Western consumers. She is passionate about authentic storytelling, omnichannel growth, and helping ethical brands scale successfully.
🔗 Stay Connected with The DARL: 📸 Instagram: / thedarlagency
👍 Facebook: / thedarlagency
💼 LinkedIn: / about
🐦 X (Twitter): https://x.com/thedarlagency 🌐 Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #LindaDang #AsianBeauty #KBeauty #RetailStrategy #BrandBuilding #MarketExpansion #TheDARL #BusinessGrowth
Aspen's Little Dirty Secret: How Cos Bar Secretly Built a Luxury Empire
Send us Fan MailIn this episode of Coffee N°5, Lara Schmoisman chats with Oliver Garfield, former COO and Co-President of Cos Bar. Oliver dives into the remarkable history of Cos Bar, founded in Aspen by his …
Show notes
In this episode of Coffee N°5, Lara Schmoisman chats with Oliver Garfield, former COO and Co-President of Cos Bar. Oliver dives into the remarkable history of Cos Bar, founded in Aspen by his mother, Lily Garfield and how it evolved into a premier luxury beauty retailer. From building scalable infrastructure and navigating early-stage growth to mastering retail education, brand positioning, and digital trends, this conversation uncovers what it takes to scale a luxury beauty brand while maintaining customer trust and capital efficiency.
• Key Topics Covered:
The founding story of Cos Bar in Aspen and its evolution into luxury beauty retail.
Lessons in scaling early-stage businesses, managing cash flow, and building operational infrastructure.
The role of retail partnerships, sales education, and staff training in driving brand success.
How beauty retail is shifting across D2C, social media, wholesale, and prestige vs. mass-market lines.
Key considerations for early-stage investing, brand positioning, and working with beauty incubators.
• About Oliver Garfield:
Oliver Garfield is an experienced retail executive and investor who served as Chief Operating Officer and Co-President of Cos Bar, the original luxury multi-brand beauty retailer founded by his mother, Lily Garfield. Growing up alongside the family business, Oliver played an instrumental role in modernizing Cos Bar’s operations, expanding its retail footprint, and building scalable processes across physical and digital channels. Today, he brings deep expertise in luxury retail strategy, capital management, and early-stage brand development.
🔗 Stay Connected with The DARL:
📸 Instagram: / thedarlagency
👍 Facebook: / thedarlagency
💼 LinkedIn: / about
🐦 X (Twitter): https://x.com/thedarlagency
🌐 Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #OliverGarfield #CosBar #BeautyRetail #BrandStrategy #LuxuryBeauty #TheDARL #BusinessGrowth
What Law School Didn't Teach Her About Sales
Send us Fan MailIn this episode of Coffee N°5, Lara Schmoisman chats with Mara, a powerhouse sales leader and healthcare entrepreneur. Mara shares her inspiring journey from a challenging start in law to …
Show notes
In this episode of Coffee N°5, Lara Schmoisman chats with Mara, a powerhouse sales leader and healthcare entrepreneur. Mara shares her inspiring journey from a challenging start in law to building a multi-million dollar career in healthcare sales and leadership. From mastering the art of the pitch to understanding why resilience and rejection are essential stepping stones to success, this conversation uncovers what it truly takes to build, lead, and scale high-performing sales teams.
• Key Topics Covered:
Mara’s unconventional career transition from law to healthcare sales leadership.
The critical role of failure, resilience, and rejection in building long-term success.
Practical qualifying questions and sales strategies designed specifically for healthcare.
Core leadership qualities: why charisma, grit, and authenticity outperform traditional tactics.
How to identify, recruit, and mentor top-tier sales talent for high-growth environments.
The mindset shift required when transitioning from individual employee to visionary leader.
• About Mara:
Mara is an accomplished sales leader, executive, and healthcare entrepreneur known for driving exceptional revenue growth and building high-impact teams. With a career defined by grit, adaptability, and strategic execution, she has scaled businesses across the health and wellness sectors. Passionate about talent development and authentic leadership, Mara empowers teams to embrace hard work, overcome rejection, and turn sales strategies into sustainable business growth.
🔗 Stay Connected with The DARL: 📸 Instagram: / thedarlagency
👍 Facebook: / thedarlagency
💼 LinkedIn: / about
🐦 X (Twitter): https://x.com/thedarlagency 🌐 Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #SalesLeadership #HealthcareEntrepreneur #BusinessGrowth #LeadershipSkills #SalesStrategy #TheDARL #CareerAdvice
The Death of Guesswork: How Sorcea Decodes Real Consumer Reviews
Send us Fan Mail In this episode of Coffee N°5, Lara Schmoisman chats with Jadon Wyant, CEO of Sorcea. Jadon dives into how data-driven insights are transforming the beauty and wellness industries, sharing how …
Show notes
In this episode of Coffee N°5, Lara Schmoisman chats with Jadon Wyant, CEO of Sorcea. Jadon dives into how data-driven insights are transforming the beauty and wellness industries, sharing how his platform cuts through the noise of an oversaturated market. From collecting authentic consumer experiences to helping brands refine their marketing strategies, this conversation uncovers the methodology behind turning raw data into powerful social proof for skincare, cosmetics, and beyond.
• Key Topics Covered:
How data-driven insights are revolutionizing market intelligence in beauty and wellness.
The origins of Sorcea and solving the consumer problem of product overwhelm.
Methodologies for collecting, verifying, and ensuring authentic user data across regions.
How emerging brands leverage consumer data to improve SEO, copy, and targeted marketing.
Targeting Gen Z, expanding into color cosmetics, and scaling a tech-driven platform.
• About Jadon Wyant:
Jadon Wyant is the CEO and founder of Sorcea, a data platform transforming how beauty and wellness brands understand consumer behavior. Combining a background in accounting and data analytics with a passion for innovation, Jadon builds tools that deliver verified consumer insights and social proof. Under his leadership, Sorcea helps brands optimize their product strategies, build trust, and drive sustainable growth across dynamic demographics.
🔗 Stay Connected with The DARL:📸Instagram: https://www.instagram.com/thedarlagency
👍Facebook: https://www.facebook.com/thedarlagency
💼LinkedIn: https://www.linkedin.com/company/thedarl/
🐦X (Twitter): https://x.com/thedarlagency
🌐Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth! #CoffeeN5Podcast #TheDARL #JadonWyant #Sorcea #BeautyIndustry #ConsumerInsights #DataAnalytics #BeautyTech #MarketingStrategy #BusinessGrowth #GenZMarketing #SkincareTrends #BrandStrategy
Therapy Is Expensive, so We Built an AI Alien Guardian Angel
Send us Fan MailIn this episode of Coffee N°5, Lara Schmoisman chats with Quinten Farmer, founder of Portola and creator of Tolan. Quinten dives into his journey of developing an innovative personal AI that …
Show notes
In this episode of Coffee N°5, Lara Schmoisman chats with Quinten Farmer, founder of Portola and creator of Tolan. Quinten dives into his journey of developing an innovative personal AI that acts as a supportive companion to help users navigate overwhelm and life's everyday challenges. From exploring ethical considerations and data privacy to designing a non-human, lovable alien character, this conversation uncovers what it takes to build AI platforms that prioritize emotional safety, user connection, and responsible future growth.
• Key Topics Covered:
The vision behind Tolan and the development of a supportive personal AI.
Why Portola chose an alien guide persona to make digital interactions feel lovable and safe.
Navigating ethics, user privacy, and misinformation in AI-driven conversations.
AI’s emerging role in supporting mental health and helping users manage daily stress.
Understanding business models and monetization strategies for consumer AI platforms.
Future technology trends and the evolving relationship between consumers and AI.
• About Quinten Farmer:
Quinten Farmer is a seasoned tech entrepreneur and the co-founder and CEO of Portola, the company behind Tolan. With a strong background spanning finance, SaaS, and emerging tech, Quinten is now focused on blending cutting-edge artificial intelligence with creative storytelling. Through Tolan, he is exploring how character-driven AI can serve as a grounded, privacy-conscious reflection tool that enhances everyday human experiences.
🔗 Stay Connected with The DARL:
📸Instagram: https://www.instagram.com/thedarlagency
👍Facebook: https://www.facebook.com/thedarlagency
💼LinkedIn: https://www.linkedin.com/company/thedarl/
🐦X (Twitter): https://x.com/thedarlagency
🌐Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #QuintenFarmer #TolanAI #AITechnology #FutureOfAI #BrandStrategy #DigitalInnovation #TheDARL #BusinessGrowth
How Beauty Heroes Revolutionized Clean Skincare Shopping
Send us Fan MailIn this episode of Coffee N°5, Lara Schmoisman chats with Jeannie Jarnot, founder of Beauty Heroes. Jeannie dives into her transition from spa management to pioneering a clean, sustainable, and …
Show notes
In this episode of Coffee N°5, Lara Schmoisman chats with Jeannie Jarnot, founder of Beauty Heroes. Jeannie dives into her transition from spa management to pioneering a clean, sustainable, and highly effective beauty marketplace. From establishing strict ingredient standards to navigating a decade of evolving consumer behavior, this conversation uncovers what it truly takes for brands to succeed in highly curated environments while maintaining authenticity, consistency, and a consumer-first approach.
• Key Topics Covered:
Jeannie Jarnot’s background in spa management and how it shaped her strict brand standards.
The reality of ingredient curation and why Beauty Heroes strictly bans components like phenoxyethanol.
How consumer behavior and awareness around clean beauty have evolved over the last 12 years.
Proven strategies for independent brands to pitch, survive, and thrive in curated marketplaces.
The role of authentic content, long-term brand engagement, and consistency in driving growth.
Integrating holistic wellness into the traditional beauty space and anticipating future industry trends.
• About Jeannie Jarnot:
Jeannie Jarnot is the founder of Beauty Heroes, a trailblazing marketplace and discovery service dedicated to clean, healthy, and sustainable skincare. With a rich background as a spa director, Jeannie revolutionized the beauty shopping experience by enforcing unparalleled ingredient standards and championing a "less is more" philosophy. She is a recognized leader in the wellness industry, passionate about helping consumers make conscious choices and helping ethical brands scale with integrity.
🔗 Stay Connected with The DARL: 📸 Instagram: / thedarlagency
👍 Facebook: / thedarlagency
💼 LinkedIn: / about
🐦 X (Twitter): https://x.com/thedarlagency 🌐 Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #JeannieJarnot #CleanBeauty #BeautyHeroes #SkincareMarketing #BrandStrategy #SustainableBeauty #TheDARL #BusinessGrowth
From Secretary to Industry Leader: Elana S Drell Szyfer's Journey
Send us Fan MailHow do you climb from an entry-level secretarial role to the executive suites of the beauty world?In this episode of Coffee N°5, we sit down with beauty industry powerhouse Elana S Drell Szyfer …
Show notes
How do you climb from an entry-level secretarial role to the executive suites of the beauty world?
In this episode of Coffee N°5, we sit down with beauty industry powerhouse Elana S Drell Szyfer. Elana shares her remarkable journey, offering a masterclass in career development, leadership, and the shifting dynamics of the beauty and wellness landscape.
Whether you are climbing the corporate ladder in a global powerhouse or navigating the agile waters of a startup, Elana’s insights on humility, continuous learning, and adaptability are essential listening. We dive deep into why modern careers are no longer a straight line, how the convergence of health and beauty is changing the market, and the irreplaceable role of mentorship in shaping the leaders of tomorrow.
Key Takeaways From This Episode:
- Start Somewhere: Why taking an entry-level role (even as a secretary) can give you the foundational tools to build an empire.
- The Corporate vs. Startup Shift: Critical leadership lessons learned when transitioning from massive global corporations to agile, small brands.
- The New Career Landscape: Understanding the evolution of career stages and the exciting convergence of beauty, health, and wellness.
- The Power of Mentorship: Why asking questions and actively supporting future leaders is the ultimate key to industry growth.
Connect with Elana:
- LinkedIn: Connect with Elana S Drell Szyfer
Resources Mentioned in This Episode:
- CEW (Cosmetic Executive Women): cewbeauty.org (Note: double-check link spelling for CEW)
- Industry Insights: Women's Wear Daily (WWD)
- "Start somewhere, even as a secretary."
- "Be humble and entrepreneurial."
- "Ask questions, build your own path."
Love the show? Don’t forget to rate, review, and subscribe to Coffee N°5 on your favorite podcast platform!
Breaking Taboos in Sexual Wellness: The Future of Women’s Pleasure with Maria Warrington
Send us Fan MailIn this episode of Coffee N°5, Lara Schmoisman chats with Maria Warrington, CEO of Beacon Brands. Maria dives into the evolving world of sexual wellness, sharing what it really takes to build …
Show notes
In this episode of Coffee N°5, Lara Schmoisman chats with Maria Warrington, CEO of Beacon Brands. Maria dives into the evolving world of sexual wellness, sharing what it really takes to build, market, and scale a brand in one of the most restricted yet fastest-growing industries. From breaking taboos to redefining pleasure as part of overall wellness, this conversation uncovers the strategies behind connecting with modern consumers while navigating cultural, political, and digital advertising barriers.
• Key Topics Covered:
The challenges of marketing sexual wellness products in highly regulated digital environments.
How to break taboos and build authentic, stigma-free brand conversations.
The role of community and medical professionals in building trust and credibility.
Expanding beyond pleasure into wellness, menopause, and holistic women’s health.
How brands like Plus One innovate to stay relevant across major retailers like Target, Walmart, and Amazon.
The shift in consumer openness and how it’s reshaping the future of the industry.• About Maria Warrington:
Maria Warrington is the CEO of Beacon Brands, a leader in the sexual wellness and consumer goods space. She oversees a portfolio of brands including Plus One, focused on empowering women through accessible, innovative, and stigma-free products. With extensive experience in brand building, retail expansion, and navigating complex marketing restrictions, Maria is at the forefront of redefining how wellness and pleasure are positioned in today’s market.Stay Connected with The DARL:
Instagram: thedarlagency
Facebook: thedarlagency
LinkedIn: about
X: https://x.com/thedarlagency
Website: https://thedarl.com/Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!
#MarketingCareer #CoffeeN5Podcast #MariaWarrington #SexualWellness #WomenHealth #BrandStrategy #DigitalMarketing #TheDARL #BusinessGrowth
Raising Capital & Scaling: What Investors REALLY Look for in Beauty Brands
Send us Fan MailIn Episode of Coffee N5, Lara Schmoisman chats with Ilya Seglin, Managing Director at Raymond James. Ilya dives deep into the world of finance, explaining what it takes for a brand to raise …
Show notes
In Episode of Coffee N5, Lara Schmoisman chats with Ilya Seglin, Managing Director at Raymond James. Ilya dives deep into the world of finance, explaining what it takes for a brand to raise growth capital or achieve a successful strategic exit. They discuss the reality of "alphabet soup" fundraising (Series A, B, and beyond) and why having a "forever brand" is the ultimate goal for major acquirers.
• Key Topics Covered:
The difference between Strategic Acquirers and Private Equity (The "Marriage vs. Divorce" analogy).
When is the right time to stop self-funding and look for outside investors?
The importance of unit economics, repeat purchase behavior, and product differentiation.
Why a Sephora or Ulta launch could either make or destroy your business.
The "Halo Effect": How digital data informs retail success.
3 Things a brand should NEVER do when trying to scale.
• About Ilya Seglin: Ilya Seglin is a seasoned investment banker specializing in the consumer and beauty sectors. With years of experience at firms like Raymond James, he has been a key player in some of the most significant deals in the industry. He helps founders navigate the complexities of raising capital, finding the right strategic partners, and preparing their businesses for long-term sustainability and eventual sale.
Stay Connected with The DARL: Instagram: thedarlagency Facebook: thedarlagency LinkedIn: about X: https://x.com/thedarlagency Website: https://thedarl.com/
Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!
#MarketingCareer #CoffeeN5Podcast #IlyaSeglin #BrandExit #InvestmentBanking #BeautyIndustry #StartupFunding #DigitalMarketingAgency #TheDARL #BusinessGrowthlinkedin.com
THE DARL | 17,178 followers on LinkedIn. We are breaking the rules. We are raising the bar. | We are a boutique agency that’s breaking the rules and raising the bar. We are visionaries who love challenges. We are creative without limits.
The Darl (@thedarlagency) on X
As a boutique marketing and production agency, we offer a dynamic approach to the new digital media era.
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The No-Agency Agency means lean, agile, and transparent marketing built for your brand’s success.
The Future of Wellness: AI and Luxury Experiences with Tom | Coffee N5
Send us Fan MailThe Future of Wellness: AI and Luxury Experiences with Tom | Coffee N5In Episode 248 of Coffee N5, Lara Schmoisman chats with Tom, a leading consultant in the luxury skincare and wellness space …
Show notes
The Future of Wellness: AI and Luxury Experiences with Tom | Coffee N5
In Episode 248 of Coffee N5, Lara Schmoisman chats with Tom, a leading consultant in the luxury skincare and wellness space. They explore a often overlooked but highly lucrative channel: Hospitality. Tom shares insights on how brands can move beyond traditional retail and tap into luxury hotels and resorts, the reality of "career consultants," and how AI is set to revolutionize the guest experience through advanced diagnostics.
- Key Topics Covered:
- Execution vs. Theory: Why brands need consultants who are ready to "roll up their sleeves" and execute beyond plan A.
- The Hospitality Opportunity: How luxury skincare and wellness brands can diversify their revenue through in-room amenities and hotel boutiques.
- Networking for Growth: Why surrounding yourself with people who contribute to your growth is essential for long-term success.
- The New Rules of Luxury: Debunking myths about discounting, Black Friday, and why premium brands must adapt to consumer convenience (including the Amazon factor).
- AI and the Future of Wellness: How AI is moving from a buzzword to a diagnostic tool that will power personalized health and longevity retreats.
About Tom: Tom is a seasoned consultant specializing in luxury skincare, wellness, and high-end hospitality. With years of experience helping brands navigate the transition from retail to experiential models, he is an expert at building B2B partnerships with some of the world’s most prestigious hotel groups. He is known for his practical, execution-focused approach to brand building and his deep understanding of the evolving luxury consumer.
Follow tom:
Linkedin: https://www.linkedin.com/in/tom-macpherson-le-maire-32600948/
Instagram: https://www.instagram.com/tom_mlm_parisien/
🔗 Stay Connected with The DARL:
📸 Instagram: https://www.instagram.com/thedarlagency
👍 Facebook: https://www.facebook.com/thedarlagency
💼 LinkedIn: https://www.linkedin.com/company/thedarl
🐦 X: https://x.com/thedarlagency 🌐 Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!
- Key Topics Covered:
Beyond the Business Card: Strategic Networking with Mike Ryan | Coffee N5
Send us Fan MailBeyond the Business Card: Strategic Networking with Mike Ryan | Coffee N5In Episode 247 of Coffee N5, Lara Schmoisman chats with Mike Ryan, a true master of professional relationships and a …
Show notes
Beyond the Business Card: Strategic Networking with Mike Ryan | Coffee N5
In Episode 247 of Coffee N5, Lara Schmoisman chats with Mike Ryan, a true master of professional relationships and a veteran of the PR and marketing industry. In this episode, they dive deep into the world of professional relationship building, the critical importance of "showing up," and how Mike has successfully navigated the digital revolution from the days of hand-typed press releases to creating premium, high-tech unboxing experiences for global brands.
Key Topics Covered:
- The Philosophy of Showing Up: Why being a "social butterfly" is about building genuine human relationships, not just filling a to-do list.
- Networking vs. Strategic Partnering: How to move beyond the traditional "booth" mentality to become a respected authority and a face people recognize at every event.
- The Evolution of the Industry: A fascinating look at the transition from 1980s manual press distribution to the modern era of digital logistics and fulfillment.
- The Art of the Unboxing Experience: Why "white glove" service and customized influencer send-outs are the new standard for brands in the digital age.
- Reputation as Your Only Contract: Mike explains why building a "circle of trust" and maintaining a flawless reputation is more powerful than any legal document.
About Mike Ryan:
Mike Ryan is a seasoned expert in networking and business development with nearly four decades of experience in the communications and fulfillment space. Known as a "Chief Networking Officer" in spirit, Mike has built his career on the principles of loyalty, adaptability, and the power of a handshake. He is a prominent figure in the beauty, fashion, and wellness circles and is the host of the podcast Minutes with Mike.
🔗 Stay Connected with The DARL:
📸 Instagram: / thedarlagency
👍 Facebook: / thedarlagency
💼 LinkedIn: / about
🐦 X: https://x.com/thedarlagency
🌐 Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!
#NetworkingSuccess #CoffeeN5Podcast #MikeRyan #BusinessStrategy #UnboxingExperience #BusinessEvolution #LaraSchmoisman #TheDarlAgency #PersonalBranding #ProfessionalGrowth
The Future of Hormone Health: Community, Clean Living, and Preventative Wellness with Sara Jensen
Send us Fan MailIn this Coffee Nº5 episode, Lara Schmoisman sits down with Sara Jensen—serial entrepreneur, author, and Co-Founder & Co-CEO of Hugh & Grace—to explore hormone health, preventative wellness …
Show notes
In this Coffee Nº5 episode, Lara Schmoisman sits down with Sara Jensen—serial entrepreneur, author, and Co-Founder & Co-CEO of Hugh & Grace—to explore hormone health, preventative wellness, chemical exposure, and the rise of community-driven commerce.
We'll talk about:
- How 14 years of infertility reshaped Sara’s understanding of hormone health
- The hidden impact of hormone-disrupting chemicals in skincare, haircare, and home products
- Why “clean beauty” lacks a clear definition—and what real preventative wellness requires
- The power of simplifying routines to reduce overwhelm and drive compliance
- Why detoxification should be gentle, daily, and sustainable
For more information, visit Sara's LinkedIn and Instagram
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Facebook: @LaraSchmoisman
The Power of Kindness: Longevity, Entrepreneurship, and Building a Legacy with Dr. Brent Ridge
Send us Fan MailIn this Coffee Nº5 episode, Lara Schmoisman sits down with Dr. Brent Ridge—physician, longevity researcher, co-founder of Beekman 1802, and co-author of Goat Wisdom—to explore the science of …
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In this Coffee Nº5 episode, Lara Schmoisman sits down with Dr. Brent Ridge—physician, longevity researcher, co-founder of Beekman 1802, and co-author of Goat Wisdom—to explore the science of longevity, microbiome innovation, and why kindness is a powerful long-term business strategy.
We'll talk about:
- Why extreme longevity is influenced more by optimism and social connection than by genetics
- How the “anti-aging” narrative became a fear-based marketing construct
- Why longevity starts at birth—not at 40
- The science behind goat milk, skin pH, and microbiome balance
- How exosomes and oligosaccharides support skin ecosystem health
For more information, visit Brent's LinkedIn and Instagram
Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
The Reality of Social Commerce: Creators, AI, and What Actually Drives Sales with Bora Mutluoglu
Send us Fan MailIn this Coffee Nº5 episode, Lara Schmoisman sits down with Bora Mutluoglu, co-founder of Reacher and Y Combinator alum, to break down the reality of social commerce. Using TikTok Shop as a case …
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In this Coffee Nº5 episode, Lara Schmoisman sits down with Bora Mutluoglu, co-founder of Reacher and Y Combinator alum, to break down the reality of social commerce. Using TikTok Shop as a case study, they explore automation, affiliate strategy, creator relationships, and how AI-generated content is reshaping sustainable growth.
We'll talk about:
- Why the “easy sales” narrative around TikTok Shop is misleading
- How social commerce is maturing into a performance-driven ecosystem
- Why automation tools don’t replace relationship building with creators
- The myth of follower count and what actually drives visibility today
- When large influencers make sense—and when they don’t
For more information, visit Bora's LinkedIn and Instagram
Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:
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Facebook: @LaraSchmoisman
Redefining Ambition: From Burnout to Purpose with Amina AlTai
Send us Fan MailIn this Coffee Nº5 episode, Lara Schmoisman sits down with Amina AlTai—holistic business and career coach, proud immigrant, chronic illness advocate, host of the Amina Change Your Life podcast …
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In this Coffee Nº5 episode, Lara Schmoisman sits down with Amina AlTai—holistic business and career coach, proud immigrant, chronic illness advocate, host of the Amina Change Your Life podcast, and author of The Ambition Trap: How to Stop Chasing and Start Living—to explore the psychology of ambition. From burnout and hustle culture to core wounds, systemic pressure, and sustainable growth, this conversation reframes ambition as alignment, awareness, and purpose—not endless striving.
We'll talk about:
- Why PR in 2026 is an ecosystem—not a standalone function
- The myth of “just PR” and why siloed teams break brand momentum
- Influencer ROI realities: affiliates, attribution, and what actually converts
- Launch events: when they work, when they don’t, and why most fail
- PR + AI: authority, citations, and why human voice still matters
For more information, visit Amina's LinkedIn and Instagram
Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
Demystifying PR with Jennifer Bickerton & Lauren Kahn
Send us Fan MailIn this Coffee Nº5 episode, Lara Schmoisman sits down with Jennifer Bickerton and Lauren Kahn, Co-Founders of Intersection PR, to demystify what PR really looks like in 2026. From AI and media …
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In this Coffee Nº5 episode, Lara Schmoisman sits down with Jennifer Bickerton and Lauren Kahn, Co-Founders of Intersection PR, to demystify what PR really looks like in 2026. From AI and media fragmentation to influencer economics, launches, and integrated ecosystems, this conversation breaks down how brands actually build relevance, authority, and momentum today.
We'll talk about:
- Why PR in 2026 is an ecosystem—not a standalone function
- The myth of “just PR” and why siloed teams break brand momentum
- Influencer ROI realities: affiliates, attribution, and what actually converts
- Launch events: when they work, when they don’t, and why most fail
- PR + AI: authority, citations, and why human voice still matters
For more information, visit Lauren's LinkedIn and Instagram and Jennifer's LinkedIn and Instagram
Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
Amazon Is Not a Channel. It’s part of the Ecosystem: What Brands Get Wrong with Laura Meyer
Send us Fan MailIn this Coffee Nº5 episode, Lara sits down with Laura Meyer—Founder & CEO of Envision Horizons and former Amazon insider—to break down why Amazon isn’t “just another sales channel.” They unpack …
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In this Coffee Nº5 episode, Lara sits down with Laura Meyer—Founder & CEO of Envision Horizons and former Amazon insider—to break down why Amazon isn’t “just another sales channel.” They unpack what actually drives revenue on Amazon, the biggest distractions brands fall for, and how to build a profitable, defensible Amazon strategy without burning cash or losing brand identity.
We'll talk about:
- Why Amazon is not “just another channel,” but a full ecosystem with its own laws.
- The biggest distraction brands waste money on (hint: it’s the storefront).
- The truth about Amazon PPC, DSP, and knowing your point of diminishing returns.
- How AI can help Amazon creative—and where it risks killing brand identity.
- What causes suspensions, red flags, and “Amazon horror stories”—and how to manage them.
For more information, visit Laura Meyer's LinkedIn and Instagram.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
From Artist to AI Founder: The Power of a Non-Linear Path with Kat Garcia
Send us Fan MailIn this Coffee Nº5 episode, Lara sits down with Kat Garcia, Founder of Ground AI, to dismantle the myth of the linear career. They go from Hollywood sets to building revenue engines, getting …
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In this Coffee Nº5 episode, Lara sits down with Kat Garcia, Founder of Ground AI, to dismantle the myth of the linear career. They go from Hollywood sets to building revenue engines, getting real about why the traditional funnel is broken and how to use data to build actual momentum—not just noise.
We'll talk about:
- Why the "straight line" career is a myth—and a trap.
- The reality of the "Broken Funnel" and why you can't track ROI the old way.
- Why being an early adopter (like Kat on YouTube in 2006) pays off.
- The difference between AI hype and AI that actually drives revenue.
- Why retention beats ROAS every single time.
- Knowing when your brand is actually ready for automation (hint: you need a baseline).
For more information, visit Kat Garcia's LinkedIn and Instagram.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoismanThe Non-Linear Path to Building a Science-Backed Skincare Brand with Allison McNamara
Send us Fan MailIn this Coffee Nº5 episode, Lara sits down with Allison McNamara, Founder and CEO of MARA Beauty, to explore the non-linear path from media to building a science-backed skincare brand. A …
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In this Coffee Nº5 episode, Lara sits down with Allison McNamara, Founder and CEO of MARA Beauty, to explore the non-linear path from media to building a science-backed skincare brand. A grounded conversation about discipline, focus, and earning clarity over time.
We'll talk about:
- Why non-linear careers often lead to stronger founders
- Building a science-backed brand without shortcuts
- How discipline shapes product and growth decisions
- The reality behind scaling and retail expansion
- Why focus matters more than speed
- When brand clarity finally clicks
For more information, visit Allison McNamara's LinkedIn and Instagram.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoismanIs Supply Chain Sexy?: Cash Flow, Control, and Scaling Reality with Aaron Alpeter
Send us Fan MailIn this Coffee Nº5 episode, Lara Schmoisman sits down with Aaron Alpeter, founder of Izba, Sourcify, and Slotted, to break down the operational reality of scaling product-based businesses. From …
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In this Coffee Nº5 episode, Lara Schmoisman sits down with Aaron Alpeter, founder of Izba, Sourcify, and Slotted, to break down the operational reality of scaling product-based businesses. From cash flow and supplier negotiations to packaging costs and operational flexibility, this episode explains why supply chain is a core growth driver—not a backend detail.
We'll talk about:
- What supply chain really is—and why it directly impacts your ability to scale
- Why cash flow and unit economics matter more than fundraising
- How to negotiate with suppliers and use payment terms as a growth lever
- The hidden costs of packaging, shipping, and storage
- Why flexibility and strong relationships matter more than optimization
For more information, visit Aaron Alpeter's LinkedIn and Instagram.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoismanFunding the Right Way: Venture Capital, Marketing & Founder Strategy with Laurel Mintz
Send us Fan MailLaurel Mintz, Founder & GP of Fabric VC and CEO of Elevate My Brand, joins Lara Schmoisman on Coffee Nº5 to demystify venture capital for founders. From bootstrapping vs. raising money and what …
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Laurel Mintz, Founder & GP of Fabric VC and CEO of Elevate My Brand, joins Lara Schmoisman on Coffee Nº5 to demystify venture capital for founders. From bootstrapping vs. raising money and what VCs really look for in pitch decks, to the truth about AI hype and why communication trumps clever branding—this episode breaks down how real funding decisions are made in today’s market.
We'll talk about:
- Why most founders say they’ll bootstrap… until they realize you can’t scale without marketing—or money.
- What VCs see in thousands of pitch decks — and why short, simple decks win.
- Why founders must know their numbers — and why clever storytelling can’t replace financial clarity.
- The truth about the AI gold rush — most startups don’t actually have data or defensible AI.
- Why communication quality often determines whether she’ll write a check more than branding does.
For more information, visit Laurel Mintz's LinkedIn and Instagram.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman2026 Is Calling: What Marketers Need to Know with Lara Schmoisman
Send us Fan MailIn the final Coffee Nº5 episode of the year, Lara Schmoisman breaks down the marketing ecosystem of 2026—an environment defined by AI clarity, human-led storytelling, micro-experts …
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In the final Coffee Nº5 episode of the year, Lara Schmoisman breaks down the marketing ecosystem of 2026—an environment defined by AI clarity, human-led storytelling, micro-experts, privacy-first data practices, and integrated teams. This episode explains what it truly takes to operate, grow, and connect in a world where everything is interconnected.
We'll talk about:- The 2026 ecosystem: why everything in marketing is now interconnected—and why working in silos will break your growth.
- Generative Engine Optimization (GEO): clarity as the new currency for AI.
- AI agents as shoppers: what it means when software researches, compares, and negotiates for consumers.
- Responsible AI: why governance, rules, and human oversight will define how brands use technology.
- Content in 2026: real storytelling, crafted value, SEO-backed captions, and the end of shallow posting.
- The rise of micro-experts: why niche credibility beats mass follower counts.
- Privacy & first-party data: what owning your customer information really means.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoismanSEO Without the Nonsense: What Actually Drives Organic Growth with Lara Schmoisman
Send us Fan MailIn this solo episode of Coffee Nº5, Lara Schmoisman cuts through the noise around SEO and breaks down what actually matters: technical performance, quality backlinks, and audience-driven …
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In this solo episode of Coffee Nº5, Lara Schmoisman cuts through the noise around SEO and breaks down what actually matters: technical performance, quality backlinks, and audience-driven keywords. She explains how SEO fuels organic growth, why structure matters more than shortcuts, and how brands can build long-term momentum in a world shaped by AI. A clear, strategic guide for marketers who want results—not gimmicks.
We'll talk about:
- Why your website—not social media—is still the core of your digital ecosystem.
- The three parts of SEO: technical performance, backlinks, and keywords.
- The truth about technical SEO: structure, performance, pages, and the tech stack that supports conversions.
- Traffic vs. conversions: why most brands confuse them—and lose momentum.
- How AI has changed backlink strategy.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoismanThe Heart of Your Business: Why Every Strategy Starts with Your Website
Send us Fan MailLara Schmoisman shares why your website is the true heart of your business—and why ignoring its performance can cost you growth, visibility, and conversions. From SEO and site speed to tech …
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Lara Schmoisman shares why your website is the true heart of your business—and why ignoring its performance can cost you growth, visibility, and conversions. From SEO and site speed to tech stacks and maintenance, this Coffee Nº5 episode breaks down how your site connects every part of your marketing strategy, from paid media to AI readiness.
We'll talk about:
- Your website is your brand’s heart—every transaction and touchpoint starts there.
- How a slow or poorly optimized website kills your paid ads, organic reach, and SEO.
- The hidden costs of “plugin overload”—and how to streamline for speed and stability.
- The myth of agency pricing: how the right team actually saves you money by doing it right the first time.
- The silent mistake: brands investing thousands in ads but zero in SEO—renting attention instead of owning it.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoismanWhen Content Stops, Growth Stops: The Truth About Blogging & SEO with Lara Schmoisman
Send us Fan MailLara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals …
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Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation.
We'll talk about:
- What really happens when brands stop blogging: organic traffic drops, and sales follow.
- The 3 keyword types every brand needs: DNA, competitive, and trending.
- Why long-tail keywords are now the most strategic weapon in SEO and AI visibility.
- How to structure content so it ranks on Google and is readable by AI tools.
- The difference between filling a blog and creating content that solves real problems.
- The silent mistake: brands investing thousands in ads but zero in SEO—renting attention instead of owning it.
- Why chasing “viral tactics” without data leads to penalties, lost rankings, and zero scalability.
- What it means to make your website AI-ready—and why not doing it now is a liability.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoismanIntegrated Marketing in Action: The IEMA System with Lara Schmoisman
Send us Fan MailLara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and …
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Lara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares practical insights to make your content work harder and smarter.
We'll talk about:
- Why dividing branding and growth is a mistake—and the power of integrated marketing
- The IEMA system: Informative, Entertaining, Memorable, Actionable
- How to make every piece of content work smarter, not just fill a feed
- Why SEO and AI-readiness are table stakes in today’s marketing ecosystem
- How to measure content effectively and avoid “doing things just to do them”
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoismanBeauty Connect LA: Behind the Trends Driving the Industry with Joanne Murphy
Send us Fan MailJoanne Murphy, Senior Conference Producer at Kisaco Research, joins Lara Schmoisman on Coffee Nº5 to pull back the curtain on Beauty Connect LA—one of the industry’s most strategic gatherings …
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Joanne Murphy, Senior Conference Producer at Kisaco Research, joins Lara Schmoisman on Coffee Nº5 to pull back the curtain on Beauty Connect LA—one of the industry’s most strategic gatherings for founders, investors, and innovators. From retail readiness and AI-powered insights to the evolution of “clinical credibility,” Joanne breaks down what’s really shaping the beauty ecosystem in 2025 and how connection drives every deal.
We'll talk about:
- How Beauty Connect LA intentionally brings together founders, investors, retailers, and creators to drive real growth—not just visibility
- Why AI and e-commerce are reshaping beauty’s playbook, from distribution to data
- The “Retail Ready” mindset: what brands must have in place before pitching to Sephora, Ulta, or Target
- How today’s consumer demands efficacy, education, and evidence—and what that means for product storytelling
- Why sponsors and tech partners need to teach, not just sell—and how connection fuels collaboration
- The rise of social commerce and how founders are becoming their own media channels
- Behind the scenes of Beauty Connect’s one-on-one meetings and how the right conversation can lead to real partnerships
Visit the Beauty Connect website and register for your pass:
https://www.kisacoresearch.com/events/beauty-connect-la-2025
Follow them on Instagram and LinkedIn for the latest event updates, reports, and more.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
These are the latest 100 of 250 episodes. You’ll find older episodes in the podcast’s feed.
