Foley, Fiction and Futureproofing

Creating audio fiction on your own terms is all about following spontaneous creative sparks, experimenting with live sound design and protecting original content as AI tools reshape the podcasting landscape.

This time Claire catches up with voice coach, actor and writer Flloyd Kennedy, creator of the audio fiction series Am I Old Yet? Flloyd shares how a lockdown sketch competition evolved into 13 seasons of lighthearted comedy following an outspoken elderly protagonist.

Claire and Sam Sethi then unpack a wave of technical and industry news from demystifying Model Context Protocols (MCPs), exploring the ‘clip economy,’ celebrating recent Signal Award winners, and previewing upcoming creator newsletter tools.

In this episode, we explore:

• The Origins of Am I Old Yet?: Flloyd explains how a 10-minute lockdown sketch turned into a multi-season audio comedy podcast.
• Decades of Storytelling and Theatre: Looking back at Flloyd's career in Brisbane repertory theatre, founding a women's theatre company in Glasgow and bringing playwriting instincts to podcasting.
• DIY Sound Design and Wedgwood Foley: The joy of doing everything yourself, from recording live coffee cup clinks using unpacked teacups to learning crowd noise terminology (‘walla’) on Discord.
• Casting and The Person Tag: Sourcing voice actors and how podcasters can use the Podcasting 2.0 Person Tag in TrueFans to feature cast photos and link to actor portfolios.
• Demystifying MCPs and APIs: Sam breaks down Model Context Protocols (MCPs) in plain English, explaining how advanced users use tools like Claude to connect workflows, and why TrueFans approaches developer APIs thoughtfully.
• AI Agents and The ‘Clip Economy’: Tackling the risk of AI scrapers stripping full episodes into bite-sized clips.
• Value for Value vs AI Scrapers: Sam proposes turning the tables on automated web scrapers by requiring upfront value-for-value micropayments before AI agents extract episode content.
• Celebrating Indie Wins and Creator Newsletters: Shouting out TrueFans-featured creators who took home Gold, Silver and Bronze at the 5th Annual Signal Awards, plus an update on bringing newsletter publishing directly into the TrueFans Creator Portal.

Listen to Am I Old Yet? here.

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Music: How It Is from Ketsa Music