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Data Center Infrastructure Podcast - Ep 6 - Saving Water Via Desalination with Nona Technologies

September 14, 2026 · 29 min

Show notes

About a third of the water a traditional cooling tower consumes never cools anything. This episode is about the machine that fixes that.

Recording at the Future Bridge High Density Power Conference in Dallas, Eric and Lance meet their first walk up guest.

Bruce Crawford, CEO and co-founder of Nona Technologies, an MIT spinout that started with briefcase-sized units turning seawater into drinking water for the military and now builds refrigerator-sized units that can cut a data center's water consumption roughly in half, counting both the site and the power plant behind it.

Bruce breaks down cycles of concentration, and the third of tower water sacrificed down the drain, the electrode process that recovers around 90 percent against 65 for comparable reverse osmosis, and the retrofit that installs without shutting the system down.

Plus the dry cooling trap that pushes water consumption over the fence to the power plant, Scope 1 and Scope 2 water accounting, and the brackish groundwater under more than half of America that turns unbuildable land into data center sites. Also, Eric's son blaming him for a naturally dry Arizona riverbed, the Lake Ontario build that touches zero lake water, and Bruce's advice for young people.

Work on something that matters.

If you use your phone, you use a data center.

Get to know what's good and what's bad.

More at https://dcipodcast.com

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